William (Bill) V. Cranston, III
***** ********* ******, **** *****, FL 33428 ( Phone: 561-***-**** ( Email:
************@*****.***
Mechanical Engineer/Manager
Results-oriented engineer/manager with 20-plus-years experience in
mechanical engineering, systems development, sales collaboration,
operations management and organizational and employee development.
Proactive team leader with proven ability to successfully select, develop,
motivate and manage diverse, cross-functional teams within a multi-project
environment. Advanced skills in:
Mechanical Design
ISO 9001 Compliance
Project Management
Best Tool Practices
Injection Molding
3D Computer Aided Design (CATIA)
Product Testing
Design For Manufacturability
Product Development
Cost/Benefit Analysis
Team Motivation/Leadership
Thought Leadership
Budget Planing/Accountability
Sales Collaboration
Strategic Planning/Roadmaps
Process Improvement
Highlights Of Engineering and Business Leadership
Firstlantic Healthcare, Inc. (home health agency) Delray Beach, FL
2007 - 2012
Director of Administration/Information Technology:
. Led selection and rollout of clinical software/hardware platforms,
migrating clinical data to electronic medical records and utilizing
point of care for all Medicare patient visits, reducing in-office
expense by 20 percent.
. Successfully improved Information Technology infrastructure to enable
business growth and increase security by improving firewall and VPN
products at each sight, implementing MPLS linking all four locations
and employing workstation monitoring programs.
. Achieved 20 percent reduction in communications expenditures by
selecting and implementing VOIP platform, digital faxing, and
successfully negotiating reduced service provider rates across all
company locations.
. Developed and managed company wide key performance indicators for
multiple lines of business (Medicare Home Health, Private Duty Home
Health, and Care Management). Supervised Information Technology and
Human Resources; managed Sales Operations.
. Selected and implemented knowledge based corporate IT support tools
resulting in automating service requests, reducing average help desk
support time by 15% and tracking all problems to successful closure.
RadiSys Corporation (embedded computing systems) Boca Raton, FL
2000 - 2006
(IBM acquisition)
Engineering Services and Enterprise Systems Director 2004-2006:
. Defined mechanical systems and platform architectures
. Managed multi-site team of mechanical engineers supporting corporate
design initiatives.
. Led team development of custom CPU board for military laptop resulting
in revenues in excess of $20 million.
. Directed product design outsourcing with offshore partner to improve
engineering leverage and efficiency.
. Consolidated previously segmented engineering services to further
realize efficiencies in a matrix management model. Forty person team
consisted of mechanical/thermal engineering, PCB design, document
control center, product compliance and FPGA groups spread across two
development sites. Managed services annual budget of $9 million.
. Successfully coordinated closure of UK design center responsible for
$30 million annual revenue; negotiated relocation of two key team
members to the US.
. Led engineering systems group responsible for annual revenues greater
than $50 Million.
Vice President of Engineering (Interim) 2003:
. Effectively led global engineering workforce planning and balancing of
resources (160+ engineers) for improved efficiency across multiple
projects, resulting in getting critical projects in telecom and
medical markets delivered on time.
. Created and coordinated annual fiscal planning for the 2004
engineering budget of $27 million.
Engineering Director 2000-2003:
. Guided cross-disciplined design team in development of Intel
Architecture (IA) systems and custom CPU-based boards, netting over
$110 million in revenues, primarily to telecom and medical customers
(such as Avaya, Philips Medical, Nortel, Beckman Coulter).
. Developed ISO 9001 compliant mechanical design processes and assured
engineering team adhered to process for all R&D projects.
. Collaborated with sales and led development team that successfully won
contract with Nortel resulting in revenues in excess of $80 million.
. Personally developed and implemented corporate project estimating
tools for all R&D programs resulting in improved estimate accuracy by
25% as well as reduced product quotation cycle.
. Successfully developed and delivered technical sales presentations to
key existing and potential clients resulting in over $100 million in
sales. Majority of value-add was designing custom mechanical
enclosures housing long-life PC-based motherboards.
. Initiated and chaired cross-site communication engineering management
meetings to improve collaboration and operational efficiencies.
. Effectively transitioned more than 90% of IBM development team into
RadiSys employment; team responsible for annual revenues in excess of
$45 million (telecom and medical customers).
IBM Corporation (Industrial Computers/embedded systems) Boca Raton, FL
1988 - 1999
Manager, Embedded Systems Development (1998-1999):
. Led cross-functional team of engineering professionals in developing
IBM Industrial Computer products and transitioned team's focus to
custom OEM systems for Nortel, Avaya, Beckman Coulter, and Philips
Medical. Business grew to $45 million annual revenue.
. Developed and managed annual R&D budget of $2.5 million.
. Collaborated alongside sales team with customers to win business, then
worked as lead engineering customer interface during the design and
production ramp-up cycle.
Lead Team Engineer - IBM Embedded Systems/Industrial Computers (1988-1998):
. Promoted to lead engineer of R&D team (15 engineering professionals)
developing IBM Industrial Computer products and custom OEM systems.
. Extensive experience in 3D mechanical design of injection molded
plastic, structural foam, RIM, sheet metal, compression molding, die
castings and extrusions - CATIA and Pro-Engineer experience.
. Coordinated/led multi-site development of products between IBM Boca
Raton and Japan labs. Served as engineering liaison with domestic and
international manufacturing locations (Europe and Asia-Pacific).
Earlier Professional Experience:
. Diagnostic/Communications Programmer in AML (IBM Robotics Language)
for IBM Robotics group; C programmer for Unix based microcomputer
diagnostics.
. RAS Engineer (Reliability, Availability, Serviceability)
Education / Professional Development
* Bachelor of Science, Mechanical Engineering, Mississippi State
University, magna cum laude (3.74/4.0)
* IBM - Manager's School, Diversity Training, Design for Manufacturability
and Assembly, Japanese Culture and Business, Transformational Leadership
* RadiSys - Risk Management, Telecommunication Fundamentals, Quarterly
Management Training
Awards/Special Recognition
* RadiSys Excellence Award
* Awarded eleven U.S. Patents
* Eleven IBM technical disclosures published
* IBM: Outstanding Management Award, Two Outstanding Technical Achievement
Awards, IBM Division Award, Five IBM Informal Awards