Sales Marketing

Jessica Hirschlein

*********@*******.*** - 917-***-****

*** **** ***** *********, **********, NJ 08203

Merchandising and Operations Specialist

Offering 10+ years' experience directing operations for cross-functional

industries and executing strategies to meet and surpass clients' needs and

expectations. Streamline operational processes by collaborating with all

department managers and providing a hands-on customer experience for each

account. Proven ability to increase sales and improve productivity while

simultaneously reducing operational costs. Self-directed entrepreneur with

the demonstrated success in building a unique business in New York City.

Core Expertise

Strategic Planning - Training & Development - Customer Relations - Business

Development - Sales - Visual Merchandising Trend & Market Research - Line Planning

SKU Management - Sale Analysis - Budget Planning & Projections - Sourcing

HR Management - Benefits/Payroll - Talent Acquisition - Leadership Development

Performance Management - Coaching

Professional Experience

JH Consulting - New York, NY and Southern New Jersey Current

Freelance consulting for start-up business specializing in business

development and marketing.

Freelance Consultant

Work with small and start-up businesses to develop a focused marketing

campaign including collateral and materials. Develop specific business

structures including policies and procedures. Work with business

management to create short and long term goals for the success of the

business. Partner with small businesses to grow existing business ventures

as well as future extensions of their business. Serve as freelance Visual

Merchandiser to create visual schematics specific to the business and its

customers. Work with wholesale brands to create trade-show booth designs

and merchandising.

Kimmie Kakes - New York, NY 2011-2012

Provider of modern uniforms for today's hospitality industry.

Director of Operations

Led and managed each department within the organization to guarantee all

initiatives and programs are implemented. Collaborated with cross-

functional departments including sales, product development, domestic and

overseas production, and accounts receivable to ensure operations are

running smoothly. Served as the primary liaison between all client accounts

and department heads to streamline processes. Partnered with design team to

develop unique uniform looks to align with clients' needs and goals.

Produced inspiration design boards with fabric swatches, sketches, current

style options, and inspiration designs. Tracked operating expenses and

gross sales to drive profit margins, increase productivity and reduce

costs.

- Directed the design lifecycle from concept to implementation to ensure

clients were satisfied with the final product.

- Effectively designated roles and duties to each team member to clearly

define roles for all employees.

- Developed sales projections for 2012 based on a 15% increase in 2011;

met Q1 goals equating to 38% of sales in 2012.

Modern Mommy - New York, NY 2009-2011

Concierge service established to assist mothers achieve a sense of balance

in their lives.

Co-Founder/Owner

Established an effective business plan by partnering with high-profile

clients and offering services that provided the gift of time. Executed a

variety of activities for each client. Customized memberships for each

mother and collaborated with various outside vendors.

- Launched the company's website with zero outside assistance and

developed the company logo and all marketing materials focused on

targeting the modern urban family.

- Generated grassroots marketing via cross-marketing with child and

parent firms across NYC.

- Produced social media campaigns, partnership events, donations, e-mail

blasts, and newsletters.

- Coordinated all errands, party planning, personalized gift shopping,

and research.

Jessica Hirschlein

*********@*******.*** - 917-***-**** - Page 2

Citibabes - New York, NY 2006-2009

Children's boutique within a prominent family lifestyle club located in the

upscale Soho neighborhood of NYC.

Buyer/Retail Manager

Created an open-to-buy based off of historical sales and budgetary goals.

Implemented a merchandise assortment to support the store's brand vision by

sourcing quality, unique brands at trade shows, showrooms and through

market research. Maintained an online store to include photo shoots,

styling and uploading images and descriptive text. Developed marketing

collateral, merchandising schemes, window displays and floor plans.

- Increased sales by 12% in 2006, 3.2% in 2007, and 5.1% increase in

2009.

- Generated an SOP guideline for policies and procedures, eliminated

portions of the inventory, and attained a better understanding of the

target market.

- Managed the pricing of all merchandising and the strategies for

product liquidation so to achieve sales and margin goals.

- Created sales strategies including the arrangement of all events on-

site and off-site including trunk shows, multi-brand shopping events,

sample sales and private shopping events.

- Set-up annual philanthropy events with Maclaren, Baby Buggy, MD Moms,

and the Oscar Litwak Foundations.

Bliss and Remede - New York, NY 2005

Prominent spas and retail boutiques with locations in North America, Europe

and Asia.

Visual Merchandiser

Formulated visual plans for the spas and all wholesale accounts. Created

visual strategies to align with market trends. Designed visual displays

weekly to promote marketing campaigns. Developed and sourced in-store sales

fixtures. Maintained 10 regional account executives.

- Equipped plan-o-grams for the retail space in addition to producing

inventory install and carefully selected visual accents for five new

spa openings.

Celine, LVMH Fashion Group Americas - New York, NY 2002-2005

Retail provider of ready-to-wear clothing, shoes and accessories.

Commercial Coordinator

Instrumental in assisting account buyers decide on the best and most

appropriate merchandise mix via sales analysis and collaboration with store

managers. Traveled to each account location to perform training clinics and

trunk shows. Facilitated marketing for logistics and order entry. Evaluated

and maintained yearly and seasonal sales budgets for major and specialty

accounts.

- Recruited 25 interns for the organization's internship program for the

retail, wholesale and visual merchandising departments.

Education

Bachelor of Science - Fashion Merchandising - University of Delaware -

Newark, DE

Completed Courses - Paris American Academy - Paris, France

Associates Degree - Fashion Merchandise Management - Fashion Institute of

Technology - New York, NY

Professional Development

Team in Training Charity - 3 time Marathon Participant

Generated over 8K to benefit the Leukemia and Lymphoma Society

Contact this candidate