SRAVYA GUNDLURU
abgfp7@r.postjobfree.com
PROFESSIONAL SUMMARY:
Currently working as CRM Specialist Lead with Birla Soft, Bangalore in the development of CRM products.
Having around 7+ Years of Software Experience in developing Siebel CRM, SalesForce.com applications, C+
+ and Telecom Products.
Have profound experience on SalesForce.com financial applications, Siebel technologies in Communications,
Order Management Domain.
Technical & Functional proficiency on SFDC (www.salesforce.com) including SOQL, Apex API, Visual
Force, Apex Explorer, Apex Data Loader etc.
Customization of SFDC by using Apex Class, Apex trigger and Visual force.
Skillful in Customization, Development and Integration on Salesforce.com and Force.com platform.
Hands-on experience working with MS CRM framework.
Adept in the scripting and the Configuration of Siebel Customer Relationship Management.
Have diversified experience in contributing to Integration projects of Siebel with external third party systems
like QAS, OSM etc.
Worked along with PSR (Performance Scalability Reliability) team to improve various performance affected
areas.
Extensively experienced in analyzing the Web/Software requirements and client’s specifications.
Excessively participated in requirement analysis and effort estimation during the proposal of the project.
Actively involved in training CRM related products to various teams across Dell and Oracle in adapting the
CRM products in their architecture.
Have always been proactively involved with the Testing team in efficiently increasing the quality of the
product.
Proficient knowledge in OOPS concepts
Soft skills – Good communication and interpersonal skills, Leadership qualities.
Possess excellent debugging and analytical skills for the problem determination of issues/problems with
Siebel applications.
ACHIEVEMENTS:
• Received Star Achiever award for best performance in Birlasoft for the Year 2012.
• Secure Programming certified for Quality by Oracle.
• Appreciation from client (British Telecom) for achieving Zero defect for NOE feature.
• White Badge certified for Quality by Motorola.
• Completed certification in Secure Programming organized by Motorola.
• Scored 7.0 band in IELTS exam (Academic module) during Feb-2005.
ACCOMPLISHMENTS:
• Salesforce Certified Administrator-ADM201
• MS CRM Developer Certified
Classification: GE Internal
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TECHNICAL SKILLS:
Products / Frameworks: SFDC, Siebel and Microsoft CRM
Operating Systems: Windows, Linux
Database: Oracle, SQL
Programming Languages: C++, Core Java
Scripting language : UNIX shell scripting, e-script
Code Version Tools: Clearcase, Klock work, Siebel tools
Specialization in SFDC components:
• Apex Trigger
• Apex Class
• Visual force
• Workflow rule
• Any other customization
EDUCATION:
B.E (CSE) from CBIT (Osmania University, Hyderabad) with 76% (2001-2005)
Intermediate (+2) from BIE, KORA (Nellore) with 84%
S.S.C from Board of SSC (S.T JOSEPH’S, Nellore) with 80%
KEY PROJECTS:
Birlasoft India Pvt Ltd Aug 2011 – Till Date
Client : GE Infrastructure
Renewables Salesforce Sandbox
GE Wind unit deals with installing wind turbines and turbine related accessories. It involved Sales Cloud
implementation features like Sales Life cycle, Forecasting, Quote Generation, Contracts etc. There were various
workflows and approval processes designed as per the business requirement. Business analytics were captured
using reports, dashboards and analytical snapshots. There were around 200 reports classified as per the business
and users. The reports and their respective dashboards were classified mainly under three regions i.e. Americas,
Europe and Asia
Tools/Skills: Salesforce.com Web UI, APEX Explorer, Force.com IDE in Eclipse,Apex,Visual Force
Responsibilities:
• Successfully completed Configuration migration between two sandboxes using change sets
• Created 160 reports with their respective dashboards. Worked extensively on various standard and custom
reports.
• Created test cases for the thorough testing of reports in the production.
• Managing roles, profiles and users as per the business requirements
• Developed various Validation rules on objects as per the business requirement
• Content Management
• Created and upgraded deliverables- Config Guides, Production requirement documents.
• Development of reports and Dashboards for both Wind Services and Solar Business.
• Configuration of record types and page layouts for Solar Business
Birlasoft India Pvt Ltd Apr 2011 – Aug 2011
Client: Dreamforce 2011
Salesforce Loyalty Application
This Application is designed to give the accountability for Retailing Companies about their loyal customers so
that they come up with various loyalty programs in order to retain the customers. As we all know mobile is the
fastest and the easiest way to leverage to the customers, therefore this mobile app is developed in such a way that
a layman can scan the barcode of the commodities that he has bought and gain considerable points for the brand
applicable.
The data of the customer will be saved into salesforce and hence the organization can keep track of their
customers, the largest selling products, the ratings and other valuable information .
Tools/Skills: Salesforce.com Web UI, APEX Explorer, Force.com IDE in Eclipse, Apex, Visual Force
Responsibilities:
• Implementing Logic for loyalty program
• Design and development of objects, fields, validation rules in salesforce to support the data coming from
the user’s mobile
Dell Services Pvt Ltd Aug 2010-Mar 2011
Project: Activities and Lead export Management
Technical Developer
The project is maintaining the marketing activity of leads/contacts in marketing database and sent it to SFDC.
Technology:
Application : SFDC
Language : Apex
Responsibilities
• Technical DEV lead for Invoicing and Planned Maintenance Module
• Participation in Requirements Analysis
• Conversion of Business Requirements into High Level Design (HLD).
• Preparation of complete TDD (Technical Design Document).
• Siebel Tools Configuration for the order Management ( Join’s, BC’s, BO’s, Link’s, Joins, MVL’s, MVG’s,
Pick lists, Business Services, Applet and Business Component User Properties, etc).
• Configuring Workflows and Workflow policies for automation of business processes.
• Writing unit test cases for the application and also end to end application testing.
• Writing simple e-scripts for providing BS functionalities
Classification: GE Internal
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Oracle India Pvt Ltd Sep
2009 – Jul 2010
Technical Developer
Lead Nurturing Trigger campaign
The project is about creating a process to handle the multi stage campaign. We need to setup a trigger process by which an
auto generated campaign will be fired on the basis of certain conditions so that leads will get proper
information about the product and any update related to product.
Technology:
Application : SFDC
Language : Apex
Domain: CRM
Responsibilities
Provide SFDC customization support like:
o
Created Custom objects
o
Created Assignment rule
o
Created workflow rules
o
Written Apex Trigger to update the fields in different objects
o
Created Visual force pages
o
Created Users and provide them specific right
o
• Worked on Auto Import Management
• Client communication (through email and chat)
• Coordinate with Development team and QA team. Created requirement document as per client discussion on projects.
Worked on Database related work like created function and triggers.
Oracle India Pvt Ltd Nov 2007 – Sep 2009
Siebel CMU Enhancements, AIA 2.5 and 2.5.1 Support
Domain: CRM
Communications, Media, Utilities (CMU) is a vertical for siebel call-center. This helps in capturing quotes,
converting into orders and assets. It also helps call center agent to validate network products, modifying,
disconnecting, suspending, resuming and cancelling the orders. This Application will help Logistics companies to
maintain all the customer information like Contacts, Accounts, Locations, Bulk orders etc. and all the information
related to a customer order like network,network node and network connections .The application has been
developed in Siebel Tools 8.0 and C++.It also helps in configuring and validating various simple, complex and
compound products.
Technology:
Database : Oracle
Environment : Siebel Tools, Oracle 10g Client
Language : C++
Responsibilities:
• Conversion of Business Requirements into High Level Design (HLD).
• Preparation of complete TDD (Technical Design Document).
• Development of Siebel UI (Screens, Applets, Views)
• Siebel Tools Configuration for the order Management ( Join’s, BC’s, BO’s, Link’s, Joins, MVL’s, MVG’s,
Pick lists, Business Service’s, Applet and Business Component User Properties, etc).
• Configuring Workflows and Workflow policies for automation of business processes.
• Application level configuration involving Creating and reusing Data Maps, Data Validation, Runtime
Events, State Model, Signals.
• Reuse of COM (Customer Order management) Functionalities.
• Core Business Logic implementation in C++ and calling these from Business Service’s and Business
Component’s.
• Analyzing and fixing performance issues.
• Writing unit test cases for the application and also end to end application testing.
• Writing simple e-scripts for debugging and replicating issues that occurred at customer end.
• Basic idea of product configuration
Environment: Siebel Call Center 8.0, Siebel Tools 8.0, Oracle .
Satyam Computers Pvt Ltd Dec 2005 – Oct 2007
Siebel AIA 2.4 (Order Validation and Revision orders)
Before the Order is sent to OSM/BRM, certain parts of a Sales Order need to be verified. Order would be verified
to make sure that necessary data fields are filled-in & that they are correct for successful provisioning & billing of
the Sales order.
If user needs to make any changes after order submission, user needs to revise an order. Validating orders before
submission so as to reduce fall out
Tools/Skills: Siebel EAI, Siebel Configuration, Siebel Tools 8.1.1.1, Siebel Call Center 8.1.1.1, Siebel
Workflows.
Responsibilities: Analyzing the requirement, Review Design and Development, Review Unit Test Cases, Quality
and Review Process.
Satyam Computers Pvt Ltd Oct 2005 – Dec 2005
Network Order Entry
• Extend functionality around Compound Products Network Ordering so that it can support Multi level
validation
• Ability to define such line item links/relationships using meta data (e.g. by extending NOE product admin
functionality)
• Ability to cascade validate through such links/relationships (i.e. extension to CPVE)
• Ability to manage such links/relationships via ABO lifecycle (e.g. new, modify, delete, suspend, resume)
• Ability to cascade all ABO actions through such links/relationships (e.g. if you disconnect an item then
disconnect its links/relationships too)
• Ability to provide a soft-switch to enable/disable all the above (e.g. either at WF level or ideally a flag at
product admin)
• Ability to define if such links/relationships should be hidden from user (e.g. a flag at product admin level)
Technology:
Database : Oracle
Environment : Siebel Tools, Oracle 10g Client
Language : C++
Classification: GE Internal
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