MICHAEL H. RAMIRA
** ********** ******, ******* *, Quezon City 1102 Mobile: 091*-*******, 092*-******* Email:
abgf8h@r.postjobfree.com Date of Birth: March 21, 1970
Career Objectives: Share best practices from Healthcare, Direct Selling, FMCG, Food Ingredients & Services (B2B
Sales) as well as IT services experiences in a Senior Managerial post with the company that employs my services.
Qualifications: Sales, Marketing and Operations Management
Website Development Sales Supervision of Sales & Customer Service
Basic Digital Marketing and SEO Professionals
Industrial and B2B Sales & Marketing Extensive training from multinational
Management environments
Key Accounts Management/ General Trade Customer Service Management
Management
Distributor/ Dealer Management
WORK EXPERIENCE:
Jansevitt International, Inc.
Sales and Marketing Consultant - September, 2014 to present
Responsible for Internet Marketing efforts to promote the company’s products and services: Uniforms, Work Clothes,
Food Service Clothes, Embroidery, Silk Screen Services, Heat Press Services, etc. Launch of new brands for the
company. Digital Marketing Plans and Sales strategies to grow the business via new media.
Website Express (NOW Corporation- PSE Listed Company)
Head of Direct Sales (Consultant / Project Status only) - May, 2014 to September, 2014
Hired to set up the first direct sales team and establish performance standards in an effort to maximize sales revenues
and meet corporate objectives.
Accomplishments:
*Formed the pioneer Team of Direct Sales *Established protocols.
Representatives. *Formulated general sales strategies.
*Set initial Sales Forecasts.
*Set up of reporting system and controls.
Webcrib AU
Business Manager- July, 2013 to February, 2014
Help initiate a start up business for Australian owner. Lead, mentor and manage 3 geographically dispersed workers
(Telemarketer, Content Writer and Web developer) with the potential for the team to grow into a larger group. In
collaboration with, either the workers or director, improve the telesales process, improve the website content writing
process and improve the website development process. Manage online resources including its associated risks.
Develop and implement a marketing plan including researching and developing the service/product offering. Develop
and implement a human resource plan. Develop and implement the business' strategic plan. Seek financial approval
from director.
Accomplishments:
*Helped in finalizing company logo. *Strengthened company direction with establishment
*Initiated first company mini conference and seminar. of each department’s Strategic Plans.
*Pushed for and helped establish the company’s *Started control programs like the Daily
Vision, Missions and Values Statements. Accomplishment Reports and enforced the Time
*Established the company’s first Ground Rules and Doctor Application.
Cultural Practices.
*Structured meetings will Minutes and Agendas.
*Made the first HRD hand book.
CTC Far East Philippines, Inc.
(Member of the Koen Visser Group of Netherlands)
Business Unit Manager for Wellness Food and Nutrition- September 2012 to May 2013
Reports to the General Manager & Regional CFO. Responsible for introducing new management systems for all
Business Units. Part of the Management Support Team (MST). Supervises the Assistant Business Unit Manager,
Business Unit Team Leaders (Specialists) and the Business Unit Associates. Tasked to implement company-wide
initiatives for or in behalf of the management team. Initiate programs to enhance business development. CTC is
involved in the importation (indent, forward sales, and local sales) of raw materials for the food industry, healthcare
industry and personal care and beauty industry. They represent various foreign principals like Hilmar, Fona, Natural
Foods Inc., Symega, Mitsui, Weiss Biotech Enzymes (White Biotechnology), etc.
Accomplishments:
*Introduced CTC to key opinion leaders in the *Restructured the Food and Wellness sales team to
companies where they did not have much influence. become more effective.
*Suggested cost saving measures for Business Unit *Pushed for and helped initiate the annual appraisal
like Freelance Commodities Agents. program.
BSFIL Technologies, Inc. (formerly known as Baltimore Spice Philippines.)
Total Stint: April, 2008 to July, 2012
Division Head- Sales – September 2011 to July, 2012
Previous posts:
Sales and Marketing Manager- September, 2010 to September, 2011
Assistant Sales Manager- April, 2008 to September, 2010
Reported directly to the Owner & Company President. Was responsible for sales & customer services management.
Supervision of the sales team (national level) & customer service group. MANCOM member.
Tasked to guide and direct the sales force which is involved in B2B/ Industrial selling of various traded, customized
and functional food ingredients. Directly involved in the management of sales operations as well as implementation of
new strategies to maximize sales output and ultimately, the achievement of sales targets. Conducts monitoring of sales
activities through territory Sales Supervisors. Tasked to develop further the business and seek new opportunities to
expand the base of customers.
As Division Head of Customer Services, tasked to guide the customer service teams towards the achievement of their
individual and group key result areas. Collaborates with the Company President and the Product Management Group
on Marketing related activities.
Managed accounts thru Senior Sales Supervisors and Account Executives. This included companies like:
San Miguel Purefoods, Magnolia, Ajinomoto, San Miguel Foods, Inc., Pampanga’s Best, Yellow Cab, Marigold
(Mama Sita’s), The Jollibee Group, URC, Yulefest (KFC), just to name a few.
Products managed included Spices like, black pepper, onion powder, garlic powder, turmeric, nutmeg, paprika, etc.
Savoury products like liquid smoke, reaction flavors from Exter and DSM from the Netherlands, Homogenized
Vegetable Proteins, Texturized Vegetable Proteins, etc. Bakery products like bread improvers, preservatives, softeners,
whey powder, milk replacers, cake enzymes, etc. Meat processing additives like phosphates, marinades, salt mixes,
seasonings, etc.
Accomplishments:
*Promoted from Assistant Sales Manager to Sales and *Established Annual and Bi-annual sales reviews
Marketing Manager then Division Head *Started Sales and Marketing Conference
*Influenced the start of Annual Business and Strategic
Planning Conferences *Establishment of new Job Descriptions and new
*Started New Report Monitoring Systems Positions in the Division
*Further Enhanced Sales Communication Tools *Created new Key Result Areas for all teams
*Further Automated Sales Processes *Helped HRD establish New Employee Orientation
*Helped Enhance Automated Programs programs
*Achieved 8% Average Peso Sales Growth (Year on *Initiated trainings on positive values formation
Year) (company wide)
*Successfully Trained and Recruited New Account *Improved the career path within the Sales Division
Executives (as well as realigning territories) *Introduced and fine tuned the Joint Call Assessment
*Was instrumental in the Establishment of Company- Forms
wide programs for Culture Change, Company Values *Introduced the Account Executive Dossier
improved operations, the company Website revamp,
etc.
Energizer Philippines, Inc.
Total Stint: June, 2002 to March, 2008
Distributor Business Supervisor – May 2006 to March 2008
Previous posts:
Key Accounts Supervisor- May 2005 to May 2006
Distributor Van Supervisor – December 2003 to May 2005
Key Dealer Supervisor – June 2002 to December 2003
Tasked to tackle distributor operations in the southern islands of the Philippines. These include: Palawan, Mindoro
and Romblon. Handled three distributors, the most number for any one DBS in the company.
Distributor operations would include: teaching basic call procedure (BCP), training and coaching of distributor field
sales teams, van operations, inventory management, account management, marketing, promotions, merchandising,
conceptualizing projects on a per island scope.
Accomplishments:
*Promotion from Key Dealer Supervisor to Distributor *Established New Distributors in the Islands of
Van Supervisor. Mindoro and Palawan.
*Started the Photoshop Program for Key Photo shops *Implemented Project Maxx to stem the market
in the Philippines. growth competition in North Luzon.
*Established New Distributors in Northern Luzon, *2004 Energizer Max Achiever Award.
among them the top performer for the Region.
House of Sara Lee
Field Sales and Operations Manager Trainee – Nov 2001 to March 2002
Ensured achievement of Branch sales goals. Implementation of Marketing Strategies.
Monitoring of Credit and Collection. Inventory and Control. Supervision of Junior Managers and Rank & File Staff.
In-charge of overall branch operations. Recruitment of independent supervisors. Servicing of Independent Business
Managers. Make business analysis and presentations.
SmithKline Beecham Research, LTD. (GlaxoSmithKline)
Professional Sales Representative, Specialty Team- Mar 1994 to Aug 2001
Detailing of pharmaceutical products to MDs and other paramedical professionals, sales and marketing of vaccines, in
particular, sales monitoring and forecasting, products presentations, facilitation of seminars and lectures, booking and
delivery, sales collection, competitor monitoring, sales analysis, internal and external customer service.
Accomplishments:
*Commendations for competitor surveillance
*#1 Professional Salesman Award (National Level), “Simply the Best” Professional Sales Representative Award from
among 400+ Salesmen.
*100% Club Award
*Product Awards for various presentations such as:
o Tagamet (anti-ulcer), Engerix-B (Hepatitis-B vaccine), Havrix (Hepatitis-A vaccine), etc.
o Closed a number of mass vaccination projects for various institutions: Intel Philippines, Motorola
Philippines, Kasambuhay Foundation, Barangay Bel- Air, etc.
*Silver Star Awardee in 2001 for Glaxo SmithKline
Abbott Laboratories Philippines, Inc.
Professional Medical Representative – Oct 1993 to March 1994
Product detailing to MDs and other paramedical professionals, marketing of pharmaceutical & nutraceutical products,
monitoring of sales outlets, territory business development, sales bookings, review of shelf facings, monitoring of
merchandiser activities, sales monitoring and presentations, customer service, sales forecasts and reviews.
Accomplishments:
*Brought all designated hospitals to number 1 rank in terms of NICU (nursery) milk shares. (Similac - infant
formula).
Personal Information:
Place of Birth: PNR Hospital, Caloocan City
Mother’s Name: Teresita Hojilla Ramira
Father’s Name: Nelson Nunez Ramira, Sr.
Status: Married
Number of Children: 3
Educational Background:
Primary and Secondary Education: Lourdes School of Mandaluyong, HS batch of 1987.
College: St. Joseph’s College of Quezon City, AB Mass Communications, 1993.
Post Graduate Certificate Course: University of the Philippines’ Institute for Small Scale Industries’ “Manager’s
Course” (Management Development Program), December, 2009.
References and Training Seminars Attended are available upon request.