Jenifer (Ragle) Brock

**** **** **** #**** ( Wichita Falls, Texas 76308

214-***-**** ( abgf4r@r.postjobfree.com

LEADER: Marketing, Marketing Communications, Corporate Communications and

Employee Communications with an engineering background

Award-winning communication and marketing professional with 20-year-plus

portfolio characterized by successful quality initiatives, innovative

market communication campaigns with strong results and millions of dollars

in cost savings. Highly effective strategist and communicator, who can

forge strong business alliances, design/apply process efficiencies to both

marketing and creative functions, maintain top client satisfaction scores

and increase employee retention.

PROFESSIONAL EXPERIENCE

American Heart Association, July 2009-September 2012

National Director, Internal Communications and Services, Dallas, Texas

Responsible for internal communication across eight affiliates and hundreds

of offices nation-wide reaching 3000 staff and more than10,000 volunteer

leaders. Also responsible for executive speeches and editorial services

that create and edit thousands of media and science documents annually.

Focused on process efficiency, employee engagement and energizing

volunteers.

. Created a deployment strategy for the 2020 Impact Goal campaign using a

consumer poll and health check tool to drive understanding of key health

metrics. More than half of the employees attended a live broadcast of the

CEO Town Hall where I prepared the scripted executive messages and

directed all of the logistics. Created an online toolkit that equipped

all employees with slides, talking points, videos, integrated message

platform, hand-outs and scientific papers.

. Transformed internal and volunteer e-newsletters by integrating strategic

content, streamlining functions, punching up the design and using

measurement tools; click through rates tripled

https://volunteer.heart.org

. Created CEO social media strategy which includes a CEO Blog, Twitter

account and Facebook live chats. Managing content and editorial calendar

across each

. Replaced intranet with SharePoint. Change Management Plan resulted in an

unprecedented adoption rate by staff.

Texas Instruments Incorporated (June 1984-October 2009)

Director, Worldwide TI Communication Services, Dallas, Texas (1998-2009)

Built a profit-and-loss organization with more than 70 marketing and

communication professionals supporting TI communication needs for internal

and external audiences across all business groups, fianc, corporate

communications, public affairs and HR functions. Directly responsible for

strategic planning, design, writing, public relations, event marketing,

video production, Web development, advertising, market research, print and

electronic collateral. Managed teams located in Dallas, Houston and Tucson

with extended support in Europe, Asia and Japan.

. Created an entrepreneurial business model that embraced activity-based

accounting, cost recovery, outsourcing and offshoring. Recouped costs of

approximately $20 million annually.

. Integrated recognized project management excellence principles and

analysis tools into creative functions, resulting in major production

efficiencies. Improvements resulted in decreased year-on-year costs and

increased headcount, project loads and chargeouts to clients. Benchmarks

with high-tech in-house agencies showed savings of more than $2.5 million

annually and $10-26 million when compared to typical external agencies.

. Directed Worldwide Semiconductor Customer Loyalty Survey, using data to

drive changes in marketing plans. Defined three-pronged survey follow-up:

"hot-button" analyses using follow-up e-mails; face-to-face follow-up

with top-200 accounts by sales force; and outbound calls to customers who

felt trapped or had application concerns.

. Aligned all communication strategies, key messages and metrics for TI

business groups with the TI Integrated Communication Platform booklet.

Used for all projects and programs, this annual planning tool provided

consistency and clarity across both B2B and B2C target audiences.

. Managed TI's 75th anniversary communications campaign, targeting internal

and external audiences. Leveraged TI Alumni Association to deliver a

range of historical materials, including a 274-page hardbound book, an

award-winning digital museum and 28 full-page ads. The campaign resulted

in a 10-point increase in employee knowledge and ability to talk about

the company and exceeded external goals by more than 20 percent.

. Created baseline for TI brand knowledge including brand models, brand

report cards, qualitative and quantitative research, evaluation tools,

design and voice style guides, and AP Style writing guidelines. Developed

TI's brand management strategy and maintained the integrity of the brand

across all businesses and media.

. Secured $1 million in funding that transitioned the company's television

function to a high-definition studio capable of streaming live video to

desktops, saving TI $300,000 annually over traditional broadcast methods.

. Developed methods for documenting level of service required for clients

and strategies to minimize change volatility, reduce cycle times, and

improve the accuracy of project estimates.

. Built relationships with more than 127 suppliers, negotiating the best

volume pricing and service to yield more than $2 million in cost savings

annually for more than seven years.

. Created an employee engagement program that tied project management

competencies and performance to a self-diagnostic, "evergreen" knowledge

database to share best practices and reduce new hire learning curves.

. Maintained good to excellent satisfaction scores among Communication

Services clients.

Manager, Worldwide Strategic Internal Communications, Dallas (1994-1998)

Developed the first internal communication strategy for TI policy

deployment, working with executive teams to articulate clear goals and

effective follow-up methods. Included scripting and writing for the CEO and

other key leaders.

. Developed and executed communication plan, including broadcasts,

executive roundtables, events and training.

. Created first online employee newsletter targeted to the top 1,000 TI

leaders worldwide.

. Documented and communicated TI's strategic planning process to key

leaders.

. Supported M&A activities using change management methodologies.

Manager, U.S. Total Quality, Semiconductor, Dallas (1991-1994)

Facilitated implementation of various quality tools and methods across

business groups. Provided forums for sharing best practices.

. Led team that created TI's internal quality assessment tool for

organizations.

. Participated on the team that prepared applications for the U.S. Malcolm

Baldrige National Quality Award and the Singapore National Quality Award,

resulting in TI quality awards for both.

. Led internal quality assessments for IT using Malcolm Baldrige criteria

with full-examiner evaluations.

Manager, Semiconductor IT Software Quality Assurance, Dallas (1990-1991)

. Managed a team that brought the worldwide IT organization to SEI Level 2

in less than one year.

. Supported deployment of major enterprise system.

Manager, Worldwide Total Quality for General Purpose Logic, Sherman (1987-

1990)

Introduced quality management techniques and change management to

engineering staffs worldwide. Spoke at AQP Conferences on various quality

tool applications, including Six Sigma, QFD, BPM

Customer Application Engineer for Logic Linear Technology, Sherman (1984-

1987)

Served as the product liaison for large customer accounts. Introduced new

quality programs and addressed application or quality concerns.

EDUCATION

Texas Tech University, Lubbock, Texas

. B.S., Engineering, Magna Cum Laude, emphasis in Textile Technology and

Management

INTERESTS, AFFILIATIONS AND HONORS

. Minority and Women Owned Business Development TI Leadership Award, Total

Quality Excellence Award

. Member of Diversity Leadership Team at Texas Instruments and CEO

Diversity Council at American Heart Association

. Greater Dallas Chamber program Leadership Dallas, Class of 2004

. Volunteer for World Vision and Habitat for Humanity

. Former executive board member for AVANCE-Dallas and former allocation

panel member for United Way Dallas

. International Association of Business Communicators (IABC) -

International Gold Quill Award, several silver awards and more than 20

bronze awards

. Alumni of the Center for Creative Leadership, Class of 2008

. American Heart Association CEO Award of Excellence - Time, Feeling and

Focus

. Professional associations include IABC, AMA, BMA

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