Sales Marketing
Resume:
Arden H. Berg
Washington, Utah 84780
**********@*****.***
____________________________________________________________________________________________________
Executive Marketing and Sales Management
Extensive experience directing and promoting high profile statewide, national and international organizations...multi-dimensional
marketing and business management focused on developing markets for products in investment/banking, retailing and
manufacturing ...features a solid track record as Vice President, Investments for major brokerage operations in working with other
brokers by coordinating their sales efforts to achieve desired goals… initiating, developing and guiding marketing and sales
programs for two successful retail and manufacturing operations.
PROFESSIONAL SALES MOTTO -
“Focus, Follow-up and Fun”
ATTRIBUTES -
• Strong mentor and motivator to sales staffs
• Solution provider – great “out of the box” thinker
• Executive/professional product promotion and presentation (educational seminars)
• Keen research, product and business development attitude
• Sets goals, establishes control, follows up, attention to detail
• Works well with people at all levels…gains trust and respect
• Pro-active prospecting techniques
• Great listening skills
• Effective administrative skills
• Computer savvy (Internet proficient, Windows, Word, Excel, Access, Goldmine, TeleMagic, Act, etc.)
EXAMPLES OF EFFECTIVENESS –
* Cox eLearning Consultants (4/11- 5/12)
As a Learning & Government Funding Consultant (Independent Contractor) - assisted this full-service marketing organization
in advancing its clients e-learning, corporate training and HR industries products and services. Concentrated on promoting its
government funding initiatives to corporate America.
* National Safety Council – (5/06 – 10/10)
As Regional Manager, responsible for guiding State specific safety and
health programs in: emergency care, occupational safety and health and
driver improvement (defensive driving). Conducted all community
outreach programs to enhance employer-employee safety and health
(on and off the work-site) and provide representation and assistance to
member and non-member organizations.
* MassMutual Financial Group-The Providence Agency (7/05-5/06)
As Agency Senior VP, Recruitment, responsible for all Agency recruitment
programs - community networking, seminars, career fairs, etc.
* D&CF, LLC (12/96-3/05)
As co-owner, initiated and developed a comprehensive marketing program. Utilized extensive database research to heighten
targeted telemarketing efforts; participated extensively in external networking organizations and memberships, guided a
successful direct mail response agenda; sponsored seminars; engaged specific media (newspaper and television) to enhance and
promote product line, etc. Supervised 15-20 sales related personnel regarding distribution of product line of the company.
Assisted in designing all marketing materials. Sold to private investor.
* Dabs (6/92-6/96)
As co-owner, developed business and marketing plan for the expansion of retail business in Scottsdale, AZ to store front
operation in southwest Colorado . . . experienced 25% sales increase in the first year, 100% in the second year, and 50% in the
third year. Supervised 12 sales and marketing personnel (emphasized a strong contact management utilization).
Sold to private investor.
* Shearson-Lehman Brothers (1/91-1/93)
As Vice President, Investments continued to aggressively pursue my marketing and sales programs to increase client awareness
of products; actively promoted broker programs that would enhance company and client financial objectives; through extensive
telemarketing efforts retained over 95% clientele.
* Prudential-Bache Securities (1/88-1/91)
Acting as Assistant Branch Manager, supervised and designed new incentive programs for low producing brokers (6-10) . . .
overall production increased by 20% in only five months.
* The Ohio Company (12/79-1/88)
Launched investment banking career here - one of the oldest and strongest regional firms in the U.S. . . . developed and
implemented marketing plan; aggressively networked various business groups via an extensive telemarketing program; set tight
time management parameters . . . increased business 15% every 60 days for first two years . . . as Vice President, Investments,
earned membership in the Presidents Club producers group of highest achievers.
* CESA/SUCC (9/73-11/79)
As Executive Director - developed a comprehensive land use ordinance marketing strategy by working closely with fellow
members (a coalition of state agencies, cities, and businesses that included banks, oil companies, entertainment entities,
restaurants, chambers of commerce, etc.) - not only had an 85% success rate in defeating severely restrictive legislation, but also
increased association membership 75% (SUCC) and 25% (CESA). Supervised 6 executive team members.
EDUCATION -
Master of Public Administration, The Pennsylvania State University
Bachelor of Science, Eastern Michigan University
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