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Business Operations Management ~ Business Development ~ Sales and Marketing
A dynamic leader with over 15 years of experience in spa development,
ownership, management, and operations. A career history of business
development, marketing, promotional creativity, and exceeding customer
service standards. Continually pursuing opportunities to enhance product
and service offerings, staff education, and client relations to achieve
optimal performance and provide an unequaled experience for guests.
Operations Manuals ~ SOP Development ~ Employee Scheduling ~ Menu
Development ~ Product Sourcing ~ Conceptual Design ~ Project Management ~
Construction Development ~ Retail Operations ~ Inventory Management ~
Customer Service ~ Conflict Resolution ~ Training Programs ~ Vendor
Relations ~ Recruitment and Hiring ~ Treatment Standards ~ Sales Techniques
~ Policies and Procedures ~ Staff Discipline ~ Budget Management ~ Spa
Promotions and Marketing ~ Merchandising ~ Computer Skills
Vitel Resources, Owner, Miami, FL -Present 15 years developing luxury
brands, spa and wellness facilities, and internal operations from concept
to fruition. Turn Key Top Down Management Structure.
Investor, Real Estate High Net Worth Fund -participating investor .
Mall Properties, NY Owner Carole Olshan . Project: Hilton Marco island, FL-
Luxury Destination Spa developed from concept. Turnkey spa released at
grand opening, built 10,000 sq. ft. with construction team, created
business and marketing plans, provided top down management, managed pre-
opening budgets, FF &E OS& E procurement, selected spa product lines and
supplies, recruited 50+ spa staff, provided training, developed operations
and employee manuals, integrated POS and inventory systems, spa management
etc. (Vitel Resources)
Grand Sierra Resort, Lake Tahoe, NV GM, Michael Carsch- Luxury Resort Spa
-1,995 key Resort Hotel -developed business plan for concept of a 40,000
sq. ft. spa, managed budgets, coordinated HR recruitment, performed
demographic and marketing studies, developed operations manual, upgraded
the wellness center, provided treatment menus and protocols, interim
director pre-construction, spa management etc. (Vitel Resources)
Waterfall, Clayton, GA - Private Luxury Resort Spa- 40,000 sq. ft.
structure, developed business and marketing plans, managed budgets,
established retail boutique and art gallery, procured spa product lines and
supplies, developed spa treatment plans, established vendors and training
programs, integrated POS and inventory systems, acted as interim director,
spa management etc. (Vitel Resources)
Spa Developer, Owner, & Director - Spa Vitel, Athens Wellness Center
developed from concept, acting General Contractor, built business plan and
operations, managed budgets, provided hands-on treatments as a Certified
Massage Therapist and Aesthetician, spa management etc. (Vitel Resources)
Lieutenant, United States Navy - Yokosuka, Japan/ Pearl Harbor, Hawaii
developed wellness programs /renovated fitness facilities for the largest
base in Asia and Navy Seals submarine base Pearl Harbor,HI
Non-Profit Humane Shelter- Boggs Mountain Humane Shelter -developed a
10,000 sq. ft humane shelter for Rabun County, provided a business plan,
established Board of Directors, managed budgets, fundraised 1.5 million.
Negotiated with County Government to acquire land and annual operations
budget
University of Georgia - BSED, Corporate Fitness Minor: Business
Administration
Professional Award: Citizenship Award
Northeast Georgia Tech - Aesthetician Program 700 /1000 hrs.,
Professional Massage Therapy Certification
Training in all Spa Treatments - Face, Body, Hydro, etc.
Gold Coast Real Estate School, Florida Completion of Sales Associate
Course and Community Association Manager Course
Lisa Adams, reflects great passion for her work providing 15+ years of
experience in the spa, and wellness industries. Her scope of work ranges
from developing concept to fruition, working with teams building spas from
the ground up, determining proper design and flow, forming business
operations, preparing budgets, integrating POS and inventory systems to
renovating existing structures or refreshing spas with current industry
standards and trends. Recognized for her analytical decision making and
attention to detail, successful style of management, as well as, for her
ability to develop employees' professional growth.