Perry Brandt
***** ******** *** ******* ** #G***, Murrieta, California 92562
Cell Phone 951-***-****
E-mail: ****@*******.***
General Management
P&L Responsibility ~ Leadership/Motivation ~ Sales & Marketing Management
Trend & Market Analysis ~ Financial Management ~ Inventory Management
. General Manager with extensive experience in Fixed Operations as a
Technician and Service Manager, plus Variable Operations as Retail Sales
Manager, Fleet Director, GSM and Trainer.
. Proficient in fixed and variable operations with a proven record in the
start up and turnaround of underperforming departments and dealerships.
. Strengths include analyzing trends and identifying weaknesses in sales
processes, advertising, training and inventory control.
. Process driven leader with strong beliefs in training, accountability and
team building to ensure profit and market share.
ADDITIONAL KEY AREAS OF EXPERTISE
Team Building Business Development Negotiation
Policies & Procedures Customer Relations Account Maintenance
Manufacturer Forecasting Training & Development
Relationships
EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS
THOMAS ACURA - Covina, California
2011 - currently
Used Car Manager
. Maintain Pre-owned inventory turn rate to insure maximum gross profit
and cash flow
. Perform wholesale activity for both incoming and out going pre-owned
vehicles. Utilizing various methods including internet and live
auctions.
. Working used car manager, desking deals, assist in closing and
maintaining consistently highest gross profit averages
. Perform initial sales training for entry level sales personnel and
hold weekly training for all sales personnel
. Implemented sales process that assisted other sales manager to
increase back end average by over $700
KIA OF EL CAJON- El Cajon, California
2009-2010
General Manager
. Through extensive sales training in both fixed and variable operations
plus the implementation of expense controls we were able to swing the
stores financial picture from near six figure loss to a profit in 90
days. (over $100,000 swing in 90 days)
. Utilizing sales training and accountability we increased new car
profit from $300 a copy front and back to $2200 front and back average
before dealer cash in 4 months.
. Turned the used vehicle operation into a lean very profitable
operation turning the inventory over in less than thirty days while
maintaing high profitability.
. Implemented a competitive make conquest campaign in service drive
increasing service drive traffic and gross profit 100% in 6 months.
(increasing our e-mail data base also)
Perry Brandt Page Two
EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS (Continued)
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PROACTIVE BUSINESS, INC. Wildomar, California
2008-2009
President, CEO
. Marketing programs utilizing unique message's and URL's driving buyers
to showrooms with non-shared e-leads.
. Designed and wrote a sales training program for entry level sales up
to and including sales management. Numerous success stories about
sales people succeeding in their careers.
. Consulting New Car Franchise Dealers, increasing profit in fixed and
variable operations.
. Entered into an agreement to buy out Kia of El Cajon during a
consultant contract.
HEMBORG FORD- Norco, California
2007-2008
General Sales Manager
. Implemented daily sales training and accountability process which
increased gross profit by $800 per vehicle within 90 days.
. Implemented a prospecting and follow up process increasing sales while
affording ability to reduce advertising costs by 50%
. Reorganized internet process and upgraded website. Upgraded website
increased online traffic and internet leads. Process increased
appointments made for sales force.
CARRIAGE MOTOR COMPANY - Temecula, California and Murritea California
2002 - 2007
Temecula, CA. Buick, Pontiac and GMC. Murrieta, CA. Hyundai and Mitsubishi
General Manager
. Supervised 120 plus employees, $13M in New Vehicle Inventory, $2.5M
Pre-owned inventory, $600,000+ in parts inventory and an annual
advertising budget of $800,000.
. Introduced an environment of team work between sales, service and
parts department that provided for steady growth, producing an
immediate increase in Net Profit.
. A result of the increase in profit and growth, we purchased
underperforming import dealership located in Murrieta, CA.
. Responsible for start up and managing of the Hyundai, Mitsubishi
dealership. By implementing sales training, processes and
accountability we increased sales by over $400% while doubling gross
profits in the fixed operations.
HEMBORG FORD - Norco, California
1998 - 2002
Fleet Director / General Sales Manager
. Implemented process, programs and training to increase fleet sales
from 25 vehicles a month to an average of 85 vehicles a month.
. Established lines of credit for commercial accounts allowing a
simplified purchase and delivery process. Decreasing amount of time
deals were funded and increasing gross profit.
. Managed new vehicle wholesale order and allocation, reducing our day
of supply while increasing our turn by more efficient ordering system.
. Due to increased efficiency in Commercial Sales Department, I was
promoted to General Sales Manager.