Marketing Coordinator

Eileen Sinconegui

**** ** ** ** *****, FL ***** 786-***-**** *******@*****.***

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Experience:

Junior Media Planner

MPG March 2011 -

Current

. Cable Television, print and out-of-home planning for LVMH (Fendi,

Dior, Dior Watches, Dior Couture, Louis Vuitton, Kenzo and Loewe) and

Diageo (Kettle One Vodka)

. Brand positioning for LVMH brands within all media types

. Budget Matrix reports

. Managing budgets within products of each brand

. Competitive analysis and reporting

. Pre and Post-Buy campaign evaluations

Media Coordinator February 2010

- March 2011

DV Advertising International, Coral Gables, FL

. Brainstorming and developing budget allocations for clients

. Preparing and sending insertion orders to media

. Strategic media planning and buying for clients including online, OOH

(out of home) and print in both US and LATAM markets

. Creating media flow charts for campaigns

. Preparing presentations for clients, involving both media buying and

budget allocation

. Generating press releases and pitching to national and international

media

. Managing accounts in Latin American and US markets with over $10M+

invested in advertising, such as Hyatt, Avis/Budget, Fujitsu, MSI, APC

and LG

. Revising texts for company brochures, corporate CD scripts and

presentations

. Preparing monthly reports to track incoming publications for clients

. Guided the planning of events and tradeshows for clients in LATAM

. Meeting critical deadlines for media purchases and ad material due

dates

. Finding ad specifications and providing them to clients and creative

directors

. Evaluating online reports for clients and monitoring daily CTR rates

for creative pieces currently live

. Scheduling and attending weekly media meetings to stay up-to-date with

the industry and finding fresh, innovative and effective ways to

advertise for clients

Press Coordinator February 2009

- February 2010

Citrine by the Stones, North Miami Beach, FL

. Implemented online advertising tactics such as SEO, SEM and social

media

. Successfully pitched product to print media for brand positioning

. Created look books for each collection per season

. Performed competitive analysis on competitors

. Prepared press releases

. Researched market trends for new collections

. Managed a client database of 3,000+ entries

. Achieved desired branding through event product placement

Marketing Coordinator July 2007 -

February 2009

OCASA Logistics Solutions, Doral, FL

. Carried out cost analysis on promotional items and negotiated deals

based on quarterly budget

. Generated all copy for website, mailers, brochures and corporate cds

. Media buying for LATAM market

. Translated languages for brochures (Spanish and English)

. Researched tradeshows worldwide for marketing opportunities

. Maintained inventory for all marketing materials

Education:

Florida International University, Miami, FL

Graduation Date: April 2010

Major: Advertising/Finance

Skills:

Basic knowledge of Photoshop, DDS, Ibope, Illustrator, Excel, Word and

PowerPoint, bilingual (English and Spanish), quantitative and qualitative

skills, strong negotiating skills, great analytical and organization skills

and very detailed oriented

Contact this candidate