Project Manager Sales
Resume:
Madelyn M. Manley P.CRM
Livonia, Mi 48150
*******.**@*****.***
CAREER SUMMARY
Innovative professional with 10+ years of progressive experience in
business operations with specific expertise in marketing, communications,
training and technology throughout multiple industries. Specializing in
Customer Relationship Management with an emphasis in strategic marketing,
process and systems implementations, and research and marketing analytics.
Proactive leader with refined business acumen and exemplary people skills.
Highly focused and results-oriented in supporting complex, deadline-driven
operations and able to identify goals and priorities and resolve issues in
initial stages. Demonstrated ability to quickly understand the competitive
situation and needs of the market, then define and execute end-to-end
business strategies that increase growth and enhance profitability.
TECHNICAL SKILLS
. ACT
. Adobe CS4
. AS-400
. Business Objects
. Clicktracks
. Crystal Reports
. Google Analytics
. GroupWise
. Lotus Notes
. Mas-90
. MS Dynamics CRM
. MS InfoPath
. MS Office '03/07/10
. MS Project
. MS Sharepoint
. MS Visio
. PeopleSoft
. QuickBooks
. Salesforce.com
. SQL
. Sugar CRM
. Trans4M
. Visual Basic
. WebTrends
PROFESSIONAL EXPERIENCE
Rehmann Group - Troy, MI 2010 - Present
One of the largest CPA, business-consulting and wealth management firms in
the USA, Rehmann provides Certified Public Accountants, Business
Consultants, Financial Advisors, and Corporate Investigation services
CRM & Database Manager
Facilitate the implementation of Microsoft CRM 4.0 and realizing and
maintaining custom features and integrations.
. Acted as in house project manager for $5MM implementation of company-
wide CRM initiative, including process reorganization, multiple system
integration points and facilitating the relationship with outside
consultants
. Took on over-budget, improperly scoped, and undermanned project while
still providing a positive outcome within budget restraints
. Worked with existing system champions to facilitate documented
processes and integrations between systems.
US Health and Life Insurance Company - Detroit, MI 2009 - 2010
An insurance company specializing in group health and life products
Operations Analyst
Create and maintain an operational CRM environment to maximize sales and
support efficiencies.
. Architected Relational Access Databases, resulting in decrease in
administrative staff duties.
. Functioned as both operations analyst and new business liaison by
accepting new responsibilities
. Design and implemented contact strategies across multiple segments and
all customer touch points
. Worked with targeted data to provide reports for new market
developmental and direct marketing strategies
Detroit Regional Chamber of Commerce - Detroit, MI 2008 - 2009
The largest chamber of commerce in the country with more than 23,000
businesses
Member Data & Relations Manager (Strategic Marketing and Database
Management)
Supervise and maintain the installation, configuration, and support of
the CRM software. Enforce CRM ideology to maximize impact of targeted
campaigns. Manage data integrity through best practices and manage of a
team of 5
. Acted as in house project manager for $.5MM implementation of company-
wide CRM initiative, including process reorganization and new systems
implementations
. Improved imported data quality by more than 50% by creating master
data management procedures
. Increased member retention 8% by designing and measuring strategic
marketing member-retention projects
. Provide market penetration studies allowing executive management to
finalize suggested penetration techniques
. Worked with user survey data and usability studies to incorporate
findings into the overall marketing strategies
NSK Americas - Ann Arbor, MI 2006 - 2008
The world leader in ball bearing and linear motion products manufacturing
District Sales & Marketing Coordinator
Providing sales quotes, develop and execute sales leads, training
coordination, tradeshow coordination, proposal research and development,
manage customer databases, maintain and develop company literature,
maintain, website updates, and other related sales and marketing
activities
. Architected Access database, resulting in 20% decrease in sales &
marketing staff administrative duties
. Increased website traffic by exploring options for enhancements to
style & content, including the implementation of automated web traffic
analysis software and directing SEO efforts
. Reduced ISO non-conformance occurrences 90% by enacting best practices
approach to document handling
. Planned and executed marketing content, press releases, strategy and
follow-up for trade shows producing a 10% increase in lead generation
Tyco Corporation: Unistrut Division - Wayne, MI 2005 - 2006
The world leaders in metal framing products and systems
Sales & Marketing Coordinator
Led analytics strategy, coordinate sales and marketing activities,
providing internal sales support, developing marketing communications
materials and press releases and measure effectiveness and ROI for
marketing plans
D rr Systems, Inc (ISG Resources - Contract) - Livonia, MI 2004 - 2005
System supplier of paint shops, environmental abatement systems and final
assembly lines in multiple industries
Database & Marketing Project Lead
Responsible for the configuration, project management, training and
deployment of the newly implemented NextSale CRM system. Coordinate every
aspect of the database and data necessary for marketing initiatives as
well as developing marketing communications materials and press releases
EDUCATION
PMP Boot Camp - New Horizons Learning Center 2009
Certification, Applied CRM 2008
BPT Partners and RWD Technologies - endorsed by Rutgers University Center
for CRM Research
Certification, Predictive CRM 2008
Association for the Advancement of Relationship Marketing - AARM
Bachelors of Science, Business Administration - Management Concentration
2003
Davenport University, Dearborn, MI
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