Sales Marketing
Resume:
Suzy Martin
Apt. ****
Phoenix, AZ 85044
**********@**.***
PROFILE
Recent college graduate with mid level career experience in retail, beauty,
advertising, marketing, production and creative working environments.
Educated and experienced in current, traditional & social marketing and
advertising technologies, platforms, analysis tools and methods.
E D UC ATI ON
Minneapolis College of Art and Design, Minneapolis, MN - May 2011 BS
Visualization Degree - PR, Branding, Marketing, and Advertising. Post
Baccalaureate Certi?cation in Sustainable Design.
BUSINESS & CREATIVE SKILLS
. Pro?cient in both MAC and PC hardware and software including MS Of?ce,
iWork & Adobe CS 5.
. Created and managed budgets for speci?c projects and events as well as
?scal planning.
. Interviewed, hired, trained and managed staff for freelance events and
corporate contract positions independently and through staffing
agencies.
. Experienced in project and team leadership.
. Created and formulated Spreadsheet's for data reporting.
. Managed travel arrangements and expense reporting using various online
reporting systems.
. Supply ordering and management using web based corporate procurement
systems.
. Designed Presentations in PowerPoint and Keynote using QuickTime and
Adobe CS 5 for embedded media, visual elements and custom graphics.
. Designed and built web sites using Illustrator, Photoshop, Dreamweaver
and/or Apple iWeb.
. Page layout and design for business, print, marketing and
communication materials using InDesign, Photoshop, Illustrator. Excel
and Quark.
. Experienced in Research using various methods including ethnographic
interviews and observation, internet based resources, public records,
government and industry based publications.
. Educated and experienced in graphic, web and sustainable design
MARKETING
. Composed, presented and managed creative & marketing briefs.
. Planned, executed and managed traditional and contemporary print,
social media, email, SEO and SMS marketing plans
. Researched different elements (audience, marketing, audience,
insights, market trends, competitors) needed to develop marketing plan
using Google analytic tools, web, print and industry based resources.
. Wrote content for web, copy, social media, business and training
collateral.
. Secured local and national media placement for radio, TV, web, social
media and print by developing and writing media pitches.
. Wrote media pitches, press and wire releases for distribution to media
contacts and web based PR services.
. Experienced in planning successful online advertising campaigns
customized to the clients Reach, Relevance and Insights.
. Developed focused media contact lists in PR software (Cision, Vocus)
for distribution of media pitches and wire releases.
. Used Adobe CS 5 to design graphics, page layouts and Illustration for
logos, branding elements & icons for web and print.
. Included sustainable design concepts and language as a part of
branding, marketing & philanthropic initiatives.
. Planned and managed events for marketing, public relations and fund
raising
SALES & EDUCATION
. Created content, presentations and visual material for artist
training's.
. Generated monthly regional sales reports, developed reporting
templates & tools and interpreted monthly sales data.
. Drove sales and generate revenue by providing exceptional client
service by educating and training consumers on product, tools and
artistry.
. Attended semi annual regional sales meetings for budgeting and
marketing review of previous season and planning of next season.
INTERNSHIPS
DM Productions LLC - Pr, Branding, Marketing, Communication & Design Intern
Marnita's
Table - Pr, Branding, Marketing, Communications & Design Intern
Minneapolis
College of Art and Design - Alumni Relations and Development Event Planning
Intern
FREELANCE CLIENTS & PROJECTS
AC Power Yoga - Designed logo and branding elements, web site, marketing
plan and PR campaign.
Encompass Arts - Designed logo, branding elements and marketing collateral.
Suzy Cosmetique - Designed logo, branding elements and website, branded
marketing materials & social media campaign.
JR Watkins Natural Products - Developed and presented marketing and social
media campaign for CEO and Marketing VP.
General Mills - GoGurt - Rebrand of product focused on health, nutrition
and convenience of GoGurt
Renewing the Countryside - Website redesign to build online community for
young farmers using social media, message boards and client developed
content.
CORPORATE POSITIONS
Estee Lauder - Bobbi Brown Cosmetics - Sales & Education - Artist,
Coordinator &Trainer, Regional Sales Assistant
BECCA Cosmetics - Sales and Education - National Artist
Target Corporation - Directors Assistant - Risk Management & Risk Finance
Medtronic - Directors Assistant - Information Technology
Tyco - Executive Assistant - Finance
Trish McEvoy Cosmetics - Business Manager - Nordstrom
MAC Cosmetics - Sales and Education - Henri Bendel
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