Management Marketing

Eddie Maza

**** ** **** ***., *****, FL *****

(H) 305-***-**** . (C) 305-***-**** . *****@***.***

Senior Management Profile

Marketing . Advertising . ?perations . Account Management

Dynamic, results-oriented Marketing/Advertising manager with a long record

of success across diverse sectors. Versatile performer with expertise in

strategic planning, market positioning, branding, client relationships,

marketing / advertising campaign strategy and design, lifecycle product

management and business development. Successful leader with proven ability

to assemble and motivate vibrant, cohesive teams; exceptional talent for

managing and/or fostering and repairing (when necessary) client

relationships. Dedicated, organized, and passionate with an unyielding

commitment to efficiency and time management

Core Strengths

VISION AND LEADERSHIP Resource Management Inventory and Cost

Brand Management Control

Strategic Planning Proposal Development Technology Development

Market Positioning Lifecycle Product Account/Client Service

Operations Management Management Financial Oversight

Professional Experience

Zimmerman Advertising, Ft. Lauderdale, FL 2007-Present

An Omnicom Company

VP Group Account Director

Define and implement comprehensive marketing strategies, assembling and

leading a team of between 70 and 176 advertising and marketing

professionals. Manage corporate positioning; conduct competitive and market

analyses; provide lead generation initiatives and direct marketing

communication to include brand management. Partner with sales group to

craft and manage channel partner strategies. Manage creative services

associated with product development; manage pricing and oversee lifecycle

product management. Assemble, grow and motivate cohesive teams.

Key Achievements:

> Developed and managed effective client rebranding for all 40 divisions

of Lennar, 3rd largest homebuilder in the U.S. with an annual budget

of over $120 million

> Recognized as a leader in use of SEO and SEM techniques and social

media within the real estate industry

> Initiated affective traffic-driving promotions such as giveaways and

multi-million-dollar sweepstakes

> Oversaw planning and implementation of regional and national events,

TV campaigns, web-based strategies and launch of E E-Blast Program all

40 divisions nationwide

Sherman Advertising, Florida Division, Miami, FL 2003-2007

Director of Account Services and Operations

Full-service advertising and marketing agency. Oversaw all client services

and agency operations, including account management, budgeting and new

business development. Collaborated with creative team to develop compelling

campaigns and new business presentations. Managed 6 key accounts in

industries including hospitality and real estate (residential and

commercial). Oversaw production of print and broadcast materials. Acquired

and trained new agency employees and mentored management personnel in new

Florida division. .

...Sherman Advertising Cont., Key Achievements:

> Successfully developed client awareness and branding

> Identified and helped secure new business, increasing client roster by

50%

> Defined and implemented office operational procedures to maximize

efficiency

Creative Directors Bernard Hodes Group / Chavin Lambert, Miami, FL 1998-

2003

VP of Operations and Account Services (2000-2003)

Full-service advertising and marketing agency. Defined and implemented

programs to enhance agency efficiency and account services across three

offices. Reengineered all production, traffic, IT systems, HR, business

development and administrative infrastructures to better meet defined

goals, while enhancing client service.

Key Achievements:

> Selected to install, maintain, and troubleshoot Mac network and back-

up systems

> Successfully engineered solution that reduced monthly color-printing

costs by 30%

> Engineered cost-effective telephone system upgrade involving vendor

payment of majority of costs

> Establish new client service guidelines tailored to specific markets

and industries

Associate Media Director (1998-2000)

Managed all media planning and buying for 42 clients in a timely manner.

Oversaw market research and analysis to ensure informed recommendations.

Performed post-program analysis to evaluate effectiveness and make

improvements. Managed accounting functions, including AP/AR, vendor

inquiries and payments, and collections.

The Sacks Group Advertising, Inc., Miami, FL 1996-1998

Media Director / Assistant to President

Full-service advertising and marketing agency. Directed research, strategic

planning, presentations, contract negotiation, and analysis for all media.

Collaborated with clients to refine and/or redirect strategies as

necessary. Managed vendor functions and relationships; developed estimates

and managed production/traffic. Performed business-development functions

and coordinated relevant presentations. Restructured systems for increased

cost effectiveness.

Additional experience includes serving as Media Planner / Buyer, Creative

Directors Advertising Inc., Miami, FL; Marketing Coordinator at American

Family Cruises, Miami, FL

Education & Credentials

Bachelor of Art in Business Marketing ~ Florida International University,

Miami, FL

Professional Development: Business Strategy Development ~ Account

Management ~ Advertising & Marketing ~ Project Management ~ Creative

Direction ~ Production Management ~ Administration ~ Market Analysis ~

Media Purchasing

ASSOCIATIONS: BUILDERS ASSOCIATION OF SOUTH FLORIDA, LATIN BUILDERS

ASSOCIATION

PARTIAL AGENCY AND FREELANCE CLIENT ROSTER:

Lennar Homes, WCI Communities, Kolter Corporation, Addison Development,

The Royal Bay Group, Levitt & Sons, U.S. Home, Weitzer Communities, Group

Pacific, Stock Development, The Related Group, The Related Company, DYL

Group, CMC Group, Lely Resorts & Development, Continuum LLC, Lionstone Tri-

Vista Realty, Cabi Development . Ramada Inn, Holiday Inn, W Hotels,

Sonesta Hotel, Key Largo Resorts, Ocean Properties, Chetola Resort . Costa

Cruise Line, American Family Cruises, Royal Casino . Desjardins Bank .

Congress Jewelers, Scott Kay Jewelry . Glasswall LLC . Freight Savers

Express . Crocs . Ashley Furniture

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