Sales Manager
Resume:
Stephen Ruddell-Lopez
** *** **, ***. ***, Long Beach, CA 90802 Phone: 310-***-**** Email: *****@*******.***
QUALIFICATIONS SUMMARY
• Business & International Relations graduate, Master’s in Marketing and Sales Management (MDCM) with eight years of
experience in customer service, account management, product management, marketing strategies and contract
administration.
• Multi-cultural and multi-lingual background; have lived and worked over 5 years in Latin America.
• Currently working on my second master’s degree in Foreign Trade (part-time), also studying to pass the Project
Management (PMP) examination.
PROFESSIONAL EXPERIENCE
TurpialTravel.com Long Beach, CA
Marketing Manager Dec 2010 – current
- In charge of developing marketing product mix: tours, group specials.
- Improved company’s online marketing presence by applying new web engine techniques, keywords, Google-apps.
- Developed bilingual printed material and worked with several advertising agencies and online media.
- Developed thorough market research to look for partners and tourism groups, that our company can benchmark with and form
joint ventures, to increase branding.
Pro-Ethics.com Santiago, Chile
Owner/Director Dec 2010 – current
- In charge of developing three consulting startup companies: www.pro-factory.cl, www.pro-ethics.com and www.pro-wellness.cl.
- Developed bi-lingual product/marketing materials, programs and technical application notes for multinational clients.
- Conducted market research and analyzed industry needs for ethics and compliance programs.
- Identified market requirements and developed product strategies for company’s key products and services.
- Participated in the cross functional team that oversaw product roadmap, pricing and sales.
- Organized training conferences for company sales force and customers.
ZurnWilkins Paso Robles, CA, USA
Product Manager Jul 2010 – Jan 2011
- In charge of life cycle management for two industrial valve product lines: RMO and ACV (initial projected annual sales:
US$750k).
- Worked with engineering department on new product development and strategies for expanding business with complementary
products.
- Launched “Wilkins Genuine Repair Kits Parts Board” program for distribution (reps) and retail accounts; totaling 1,500 stores;
generated incremental repair kits sales by US$500k and increased parts kits availability.
- Developed tri-lingual (English, Spanish, French-Canadian) product/marketing material: flyers, brochures, product book;
packaging, spec-sheets, and technical application notes for internationalization efforts.
- Conducted market research and analyzed industry periodicals, professional journals, technical procedures, technical papers
and product datasheets.
- Identified market requirements and developed product strategies for company’s key markets, as well as negotiating with
distributors.
- Participated in the cross functional team that oversaw product roadmap (5S) and pricing (P&L) for all products.
- Assisted in training conferences and construction/engineering trade shows, for company sales force and various customers.
Corporación de Fomento de la Producción (CORFO) Santiago, Chile
Program Manager (InvestChile) Feb 2007 – Jul 2010
- Part of the project evaluation team that reviewed FDI projects for Chile: portfolio worth US$275 million, as well as analyzed
foreign investment trends for Latin America in order to analyze global market potential.
- Organized FDi conferences nationally and internationally, to attract investors and market the Chilean industry
- Conducted strategic planning for various cluster programs, implemented market & economic reports, press releases and
industry articles for local-foreign media; managed an annual program budget of US$800k.
- In charge of managing government relationship with New Zealand, Norway, California, Florida, Georgia, Australia: coordinated
various B2B events and training conferences, led investor tours, media plans and joint events that supported the exchange of
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Stephen Ruddell-Lopez
21 7th PL, Apt. 510, Long Beach, CA 90802 Phone: 310-***-**** Email: *****@*******.***
best practices from various FDi organizations.
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Stephen Ruddell-Lopez
21 7th PL, Apt. 510, Long Beach, CA 90802 Phone: 310-***-**** Email: *****@*******.***
Ford Motor Company Santiago,Chile
Brand Manager Mar 2006 - Dec 2006
- In charge of managing product mix for two car lines: Passengers: KA, Fiesta, Focus; Medium Size and Full Size Pickups:
Ranger, F-150, 250, 350.
- Launched Ford Mustang model, a first in the Chilean car market, increasing brand awareness and sales by US$500K.
- Responsible for planning and implementing marketing plans & life cycle management, product launches, budgets, strategic
planning (6 sigma) & forecasting, negotiation with distributors, product training, media planning and various marketing events.
- Performed market and segment analysis, distribution channels, analyzed customer needs and market trends.
- Responsible for product sourcing & logistics from Brazil, Argentina, USA, Canada, Thailand and China (supply chain
management), Chilean market positioning and pricing analysis.
- Coordinated Santiago Car Show (assigned product line) and customer promotions.
GMAC - General Motors Santiago, Chile
District Manager/ Key Accounts Mar 2005 – Dec 2005
- Responsible for the commercial, financial and operations relationship between GMAC and 3 largest Chevrolet dealers
in Chile.
- Developed commercial & marketing plans to enable growth in car-financing products provided by GMAC, as well as
insurance products provided by a joint-venture with Seguro Chevrolet-Magallanes.
- Responsible for establishing training conferences for sales force, in various subjects related to the car industry as
well as the introduction of new products, to enable growth of GMAC s market share by 15%.
- Coordinated assigned customer promotions and negotiated collection terms with dealers.
- Conducted market research and analysis of Chilean financial and car market, in order to provide "hard data" for sales
group and forecast analysis; developed different types of inventory planning, in order to provide support for Wholesale
department within GMAC.
Teledyne Electronics/Teledyne Relays Hawthorne, CA, USA
Key Accounts Manager/Accounts Executive Sep 2000 – Dec 2002
- Responsible for customer service (inside sales) and tracking performance of key OEM customers in the US, Europe, Asia and
Israel; portfolio worth more than US$50 million in annual sales.
- Developed strong analytical skills of B2B market trends and positioning of B2B industrial products.
- Responsible for project (procurement: ITAR, EAR) and product management, contract reviews and worked with R&D
department to ensure target costs, worked with supply chain management and logistical programs (MIS, JIT, MRP, ERP, ISO-
9001) and maintained product schedules for multi-national manufacturing (supply chain management).
EDUCATION
Universidad de Chile Santiago, Chile
Post Graduate Diploma in International Strategies and Commercial Policies Dec 2009
(Master s degree in progress, estimated completion date: 12/2012)
Universidad de Santiago Santiago, Chile
Post Graduate Diploma in Project Evaluation Jul 2009
Instituto de Empresa Business School (IE) Madrid, Spain
MBA in Marketing and Sales Management (MDCM) Sep 2004
- Member of the CEULA Research center
Lake Forest College Lake Forest, IL, USA
BA: Business and International Relations Jul 2000
Thesis: "Growth of E-Commerce in Latin America".
- Member of: Phi Sigma Iota, Delta Chi Fraternity, Vice-President of Latinos Unidos, International Student Organization and
Model UN Club and editor of International News column for Student Newspaper, "The Forrester."
ADDITIONAL INFORMATION
Languages: English (native); Spanish (native); Portuguese (basic)
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Stephen Ruddell-Lopez
21 7th PL, Apt. 510, Long Beach, CA 90802 Phone: 310-***-**** Email: *****@*******.***
Computer Skills: MS-Office Suite, CRM: SAP, Goldmine; ERP: AXAPTA, Mapics, MMA; Lotus Notes, Dashboards and VOC
programs.
Activities: Volunteering & community service, tennis, golf, motorcycling.
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