Manager Project

TODD A RADER

INTERACTIVE PROJECT MANAGER

ADVERTISING OPERATIONS MANAGER

312-***-**** ****@*********.*** 4012 N Sheridan Rd Apt 2S Chicago IL

*****-****

EXECUTIVE SUMMARY

Todd Rader's experience is three-dimensional:

. 13-years client-side

as Marketing Manager and Marketing Communications Manager

. 12-years agency-side

as Technology Manager, Operations Manager and Project Manager

. 3-years production-side

as Producer and Project Manager

Todd's experience creates a unique, holistic approach to challenges and

opportunities. He is curious and a relentless innovator. He is an intuitive

partner and a consummate team-player, who encourages others and brings

teams together to exceed expectations for the task-at-hand and for long-

term results. He is a collaborator, subject matter expert and opinion

leader. Todd is influential, strategic and analytical. He was recognized as

Employee of the Year in 2003 by Campbell-Ewald Advertising, the 8th largest

agency in US, while working on the Chevy account.

CORE COMPETENCIES

. Strategic Communications

. User Experience Planning

. Technical Project Management

. Content Development

. Cross-Channel Integration

. Technological Innovation

.

EMPLOYMENT AND EDUCATION SUMMARY

ANSWERSMEDIA WEB AND VIDEO PRODUCTION AND SYNDICATION

Senior Producer

Senior Account Director 06/2010 -

05/2011

CAMPBELL-EWALD ADVERTISING

Vice President, Production Manager 01/2009

- 06/2010

Vice President, Technical Operations Manager 01/2003

- 12/2008

Employee of the Year 01/2003 -

12/2003

Vice President, Operations 07/1998 -

12/2002

DRAW-TITE AUTOMOTIVE AFTERMARKET

Marketing Communications Manager 06/1992

-07/1998

SOLARONICS INDUSTRIAL AND COMMERCIAL HEATING

Marketing Manager 12/1985

-06/1992

MICHIGAN STATE UNIVERSITY

BA, Advertising 09/1981 -

12/1985

ACCOMPLISHMENTS

AnswersMedia Senior Producer/Senior Account Director

06/2010 - 05/2011

. Performed hybrid role as interactive PM, Account and Content Manager

. Produced scope of work, site map, wire frames, workflows, use cases,

technical specifications and content list documentation

. Managed development (javascript, flash, CSS, HTML, Silverlight,

ecommerce and .net), design, UX, SEO, analytics (Google/Omniture), ad

serving (24/7), use cases and QA testing using content publishing

system for:

o Professional education ecommerce site featuring articles,

ebooks, video on-demand webinars, forums and related content

links: spinsuckspro.com

o National (Central-American) electric utility developing

ecommerce and social media site to deliver "cable" TV and

virtual environment featuring integrated 360 and linear video,

slides, map and copy.

o Political site for leading presidential candidate of Peru:

cholopresidente.com

o Agency corporate site addressing three-tier audience:

answersmediainc.com

o National (Middle-Eastern) communications utility developing

ecommerce site for sports broadcasting

o Philanthropy site featuring the issue/impact story:

crownfamilyphilanthropies.org

o Reminders program, which allows users to create, schedule and

receive prescription reminders: myhealthtrackreminders.com

o Wellness site with several thousand pieces of content including

video, slides, articles, quizzes, interactive tools, recipes,

diagnostic programs, rewards, incentives, social media and smart

links

Campbell-Ewald Advertising Vice President, Production Manager

01/2009 - 06/2010

. Developed and implemented electronic workflow, forms and reporting to

increase efficiency and enable channel agnostic content development

. Defined metadata taxonomy applying natural language search for USAA

and Chevy accounts and agency stock

. Supported the organizational implementation of a content-centric

production model including roles, responsibilities, workflow, tools,

technology, partner management and knowledge sharing

. Introduced emerging technologies as leader of partner management

initiative

. Conceptualized project collaboration solution based on social

networking and crowd sourcing models

. Lead the role definition for the Content Management discipline

. Contributed to agency creative brainstorming programs, focus groups

and technical operations explorations

Campbell-Ewald Advertising Vice President, Technical Operations Manager

01/2003 - 12/2008

. Designed, built and implemented Project Management system for USPS

supporting 200 concurrent projects

. Partnered in the development of the Chevy Project Management

discipline of 50 PMs and built the system

. Designed and implemented Chevrolet online print ad builder that

comprised of image assets, metadata, claims, features and benefits,

offers, product details, media, production specifications and

approvals

. Designed, built and implemented work order documentation and workflow

solution for USAA account including Sharepoint application

. Directed the development of Chevy retail site and desktop notification

(Adobe Air) tool to communicate creative content to dealers by market

. Managed overseas development team for Chevy creative briefing tool

project

. Designed, built and implemented media scheduling and variable content

(retail market based) solution for National City Bank (now PNC)

account

. Maintained and supported Chevy claims database solution and

participated in GM development of Sharepoint based solution for fuel

claims

. Pioneered portal site and support services to maintain consistency

while executing initiatives to promote Chevrolet and GM

Campbell-Ewald Advertising Vice President, Operations

07/1998 - 12/2002

. Saved 3% and increased speed to market by 9% while re-engineering

Chevrolet catalog distribution program, which covered 4,400 dealers,

comprised of 22 brands, and was valued at $1.2M

. Achieved 7% increase in departmental performance by enhancing team

approach and upholding flexibility in resource allocation for a team

of 22 and 2 supervisors

. Exhibited strong leadership skills while directing agency wide

initiative to route materials and share information electronically

. Transitioned $1.4M Chevrolet fulfillment program to minimize costs and

optimize customer service

Draw-Tite Marketing Communications Manager

06/1992 -07/1998

. Recognized as top performer for generating $3.6M increase in annual

revenue through implementation of retail merchandising, product mix,

and pricing strategies

. Introduced new services and profit centers that helped realize 11%

reduction in costs for a $1.4M marketing communications program

. Invested $500K in sales promotions and sweepstakes that generated

$25.5M through advertising and editorial exposures among high profile

corporations

. Coordinated, directed, and oversaw trade and consumer advertising,

events, catalogs, videos, market research, and public relations

. Championed strategies that were utilized to reduce Yellow Pages

advertising costs by $80K and gain an additional $80K worth of free

ads from the YPPA

Solaronics Marketing Manager

12/1985 -06/1992

. Trusted to carry out pivotal task of managing key accounts,

supervising international shipments, and conducting negotiations over

national account contracts

. Conceived and developed pricing strategies that were implemented while

steering product introductions, incentives and market segments

. Highly acclaimed for restructuring customer satisfaction and order

processing protocols to amplify efficiency by 34% and reduce errors by

86%

. Identified as catalyst for organizational triumph that was achieved by

streamlining sales and management programs, increasing sales by 37%

with $2.9M produced over a 5 year timeframe

EDUCATION AND VOLUNTEER SERVICES

Bachelor of Arts in Advertising, Michigan State University 1985

Minor: English Composition

Received full scholarships for academic achievement, community service and

leadership potential

Continuing Education

Process Mapping ? MS Project ? Change Management ? Covey 7 Habits ?

Diversity in the Workplace ? Presentation Skills ? Solution Selling ?

Contact Marketing ? SOA/Web Services

Volunteer Services

The Guidance Center (United Way) Volunteer ? Career Speaker and Job Coach ?

Teen Foster Parent ? Red Cross Blood Donor ? Special Olympics Volunteer ?

ASPCA and Michigan Humane Society Donor

TECHNICAL PROJECTS CAMPBELL-EWALD ADVERTISING

. Chevy Operations Portal - content management, google analytics and

alerts, content tagging strategy and architecture

. Social Media - content management contributions and sourcing

. Campbell-Ewald employee social media site contributor

. Chevrolet catalogs - approvals, releases, timelines and distribution

. Chevy OLM - banner ad scheduling and creative inventory tools

. chevy.com - metadata architecture, approvals, releases and timelines

. GM Vehicle Showroom - approvals and content development tool

. GM copy style guide - document publishing and maintenance

. Chevy direct - approvals, releases and timelines

. Portals (Liferay, Livelink and Sharepoint) - Michelin, USPS, Chevy

Ops, GM CRM, Popeye's, XM Radio, Farmers Insurance and Chevy Retail

. Continental Airlines customer statement, variable content - approvals

and process development

. GM Card variable content, direct printing using XMPie

. Campbell-Ewald tour (experiential marketing) reservation site -

process and tools

. National City Bank (now PNC) retail market media planning and variable

content tool

. Digital asset management - tools evaluation, metadata content and

process

. USPS invoice workflow - process and tool

. Navy direct - approvals and timelines

. Navy electronic invoices - process and tools

. Chevy online print ad builder - content, process and tools

. Chevy online print and broadcast scheduling tool development

. USPS and Chevy project management application - process and tool

development

. Claims copy online database and workflow - GM, Chevy, OnStar and

Carrier

. Agency process - task force management and documentation

. Co-Op document processing - equipment, software and training

. Chevy print work order - electronic forms and reports

. Chevy people - process and database

. Chevy collateral - warehousing and distribution

. Campbell-Ewald tours warehouse - facility and personnel management

. Chevy vehicle request - process and electronic forms

. GM events marketing - operations

. GMAC (now ally) client copy integration - process and tools

. USAA project forms

. USAA collaboration hub

. USAA asset metadata (information architecture)

. ACDelco, Delta Faucet, Pier 1, Pearle Vision, Whirlpool, OnStar,

American Heart Association - operations

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