Sales Account Executive

Lecia D. Greenwood

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***** ******** ***, ********, **. 91354 661-***-****

***************@***.***

JOB OBJECTIVE

Experienced Sales Manager & Account Executive, Professional Beauty Industry

SUMMARY OF QUALIFICATIONS

• Eight years experience as an account executive/manager/director in the professional

beauty industry, managing accounts both locally and nationwide.

• Twenty years experience, in sales both retail and business-to-business, from counter to

regional sales.

EXPERIENCE HIGHLIGHTS

• As Director of start-up retail line in the Professional Beauty Industry developed

marketing strategy, which increased consumer awareness thus obtaining new business

nationwide, generating sales in excess of $80,000 within the first 2 months.

• As Account Executive trained salons and spas on all aspects of the importance of

retail sales resulting in as much as a 45% increase within the first thirty days.

• As Artistic Educator responsible to keep all employees and clients up to date on

newest trends in both make-up and hair. Able to personally conduct classes as licensed

stylist.

SKILLS

P&L Management ~ B2B Sales ~ Financial and Contract Negotiations ~ Make-up Artist

~ Hair Stylist ~ Staff Training and Development ~ Strategic Business Planning ~

Cross-Functional Team Building & Leadership ~ Human Resources Affairs ~ Risk

Management ~ Hiring, Training & Coaching ~ Market Research & Analysis Financial

& Business Modeling ~ Operating Policies & Procedures ~ Inventory ~ User Proficiency

in Microsoft Office and Social Networking Applications (Facebook/Twitter/Flickr)

WORK HISTORY

LANCÔME –USA 10/2009-

10/2010

Account Coordinator/ Trainer

• Oversee nine Macy’s retail stores with a revenue of $9.2 million dollars per year

• Train over fifty employees

• Responsible for all aspects of training and education

• Plan and implement events

• Record all figures on a weekly basis and report to superiors

• Work with the consumer to insure positive Lancôme experience

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Lecia D. Greenwood

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27376 Parklane Way, Valencia, Ca. 91354 661-***-****

***************@***.***

WORK HISTORY (cont.)

7/2008 – 07/2009

Kim Vo Enterprises

Director of Marketing, Sales and Education

• formulated for color treated hair by Kim Vo, which launched in August 2008

• Create all trade and consumer marketing tools, sales materials, and salon intros

• Create promotional calendar featuring all monthly promo deals, planning and marketing

• Develop strategies with PR department, which resulted in People magazine piece as well

as interviews with Launchpad and Behind The Chair

• Increased sales from the 7 Barney’s New York Store locations by 27%. Responsible for

the documented growth of individual salons and spas nationwide

• Supervise creation of premiums, giveaways and new product launches for specialty line

• Increased salon sales 20% by re-training Kim Vo salon personnel

• Hired, trained and set goals for new sales force of 5 independent Sales Reps

• Build national branding and marketing awareness program

• Manage $100K trade show budget for I.S.S.E. and A.B.S.

• Customize reward program for Kim Vo salons and distributors

• Analyze Weekly Sales, Projection, and Cost of Goods reports through CRM program

Matrix 7/1999 –

6/2008

Account Executive /Artistic Educator

• Trained salons and beauty colleges on beginning and advanced color theory

• Worked with stylists on color application, highlighting techniques and basic rules of

color

• Taught classes on client retention, advanced booking, and retailing

• Taught all facets of Matrix professional products including permanent and demi

permanent hair color, chemical straightening, and lighteners

• Grew new territory from $19K to $70K monthly resulting in sales of $500K per year

• Achieved highest percent to goal out of 300 reps with a 45% increase

• Consistently ranked # 1 in color sales

• Ran education and product knowledge classes for new salons and licensed beauty

professionals

• Strong ability to plan and execute special events and trainings, which resulted in 500

attendees

Prescriptives Cosmetics 8/1989 6/1999

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Macy’s Account Coordinator

• Managed 10 Macy’s retail stores with a sales goal of $1 million per year

• Consistent double digit increases of 15 to 35%

EDUCATION AND RELATED SKILLS

Marinello School of Beauty, Reseda, CA, COSMETOLOGY - 5 years experience as a working stylist,

Valencia CA

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