Sales Marketing

Kenneth Flores

**** ******* ****** . ***** ***** 95050

Cell 408-***-**** . ********@***.*** . Portfolio at

www.krop.com/kflores

Visual Designer

**-**** ******* ** ********** design and profitable project delivery for

global clients

Visionary, highly accomplished creative leader noted for meeting ambitious

marketing, advertising, and promotional targets for industry leaders;

skilled at attracting and retaining customers, building brand identity and

consumer awareness, and leading creative teams to deliver outstanding

results on time while exceeding expectations for quality and value. Possess

well-developed communication, negotiation and problem-solving skills

crucial to forging productive relationships with staff, vendors and

decision-makers at any organizational level.

Interactive Design Packaging & Point of Purchase

User Interface Design Designs Tradeshows / Event

Mobile App Design Marketing

Full Life Cycle Project Training, Mentoring & Team Building

Management

Sales Presentations & Support

Professional Experience

Art Director, 5/2007 to 2/2011

Lyris, Inc. - Emeryville, CA

Spearheaded creative strategies to build brand identity and strengthen

market presence for major provider of Internet marketing tools and service

with ~10K customers worldwide (www.lyris.com)

Collaborated with sales and marketing teams to drive strategic brand

planning, and led development of design concepts for all brand identity,

consumer promotions, advertising and packaging. Brought keen eye for

graphics composition and presentation; provided expert art direction for

all photography, illustration, print production and Websites. Interfaced

effectively with customers, vendors and other external companies to define

project requirements and coordinate resources and materials. Mentored

junior designers, helping build high-performance team ready to meet any

creative demand.

Selected Achievements:

o Successfully met challenges of defining and establishing powerful

brand identity for evolving software company; developed new brand

identity guideline document, and promoted seamless integration of

additional brands and new marketing strategies gained from company

acquisitions.

o Provided end-to-end project management, taking initiatives from

inception to print and delivering products of superior quality under

tight deadlines.

o Created new modular design system that accelerated development of

sales collateral for multiple products.

Senior Graphic Designer, 1/2004 to 5/2007

Synopsys, Inc. - Mountain View, CA

Led creative projects for world leader in electronic design automation

software and service solutions

Delivered innovative design concepts and skillful art direction for all

marketing, advertising and promotional initiatives; managed budgets and

production schedules, and directed creative teams in producing cutting-edge

graphic products.

Selected Achievements:

o Mentored and challenged junior designers to push their limits,

generating steady stream of high-quality designs while maintaining

consistent branding.

o Helped keep technology resources at optimal performance; created

workflow and schedule for running file and server backups, and worked

with external IT group in maintaining software and devices.

Graphic Designer, 1/1999 to 12/2004

Kraftwerk Design - San Luis Obispo, CA

Developed elegant, eye-catching designs for full service brand, print and

Web design agency

Produced marketing collateral and presentations that generated outstanding

business results; routinely took on challenging, high-priority projects,

and delivered designs that helped define sales strategies, improve cold-

calling results and nurture profitable relationships with key clients.

Oversaw production of electronic files and color specification for 1 to 6

colors (Spot and 4CP, single to multiple pages), along with pre-press

production and proofing for loose color prints, bluelines and match prints.

Selected Achievements:

o Created strong, brand-right typography matched by appropriate color,

designs and layout.

o Facilitated sales efforts, serving as knowledgeable company

representative during pitches to potential clients.

Consultant

Art Director, 4/2010 to Present

Clark's Pest Control - Lodi, CA

Meet marketing goals for one of the largest family-owned and operated pest

management companies in the U.S.

Provide designs and creative direction for marketing, advertising and

promotional events, working both independently and with customer teams to

build brand, reach client retention goals and achieve marketing program

objectives.

Selected Achievements:

o Designed internal promotional pieces that motivated employees to high

performance, leading directly to increased sales.

o Stepped up to train and mentor junior designer, providing expert

guidance for learning new design skills and in maintaining brand

consistency.

Education and Credentials

Bachelor of Science in Graphic Communication

California Polytechnic State University, San Luis Obispo, CA

Member, National Association of Photoshop Professionals (NAPP)

Technical Proficiency

Environments: Mac OS, Windows XP/Vista/7, CSS, XML

Tools: Photoshop, Illustrator, InDesign, Dreamweaver,

Acrobat, AfterEffects, Flash Catalyst, Word,

PowerPoint, Excel

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