Marketing Account Executive

MATTHEW W. LUBER

** * **** **. *** *** • New York, NY 10010

(H) 484-***-**** • ****.*****@*****.***

EDUCATION

EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL Atlanta, GA

M.B.A., Marketing Concentration May 2011

• Goizueta Marketing Association, VP of Communications

• Goizueta Association for Media, Entertainment and Sports

• New Product Lab, Calphalon Company: Performed quantitative and qualitative consumer research to develop

recommendations on a new to market product

• Directed study in Mobile Marketing with BKV, Inc.: Performed independent research on leading edge

technologies to develop instructional blog entries being read by agency’s clients and contacts

EMORY UNIVERSITY Atlanta, GA

B.A., Economics May 2004

• Beta Theta Pi Fraternity; Treasurer, Alumni Chair

• Emory Investment Club

EXPERIENCE

GE HEALTHCARE Milwaukee, WI

Experienced Commercial Leadership Program (ECLP) Intern Summer 2010

• Developed and evaluated new brand positioning strategy with third party agency for Global CT group.

• Created comprehensive website redesign aimed at increasing brand equity and online lead generation.

• Formalized in-depth claims compendium based on FDA approvals and input from internal legal department.

• Presented research on competition and areas of opportunities to better target customers as well as patients.

• Analyzed quantitative survey results to create an in-depth qualitative survey; presented results and

recommendations to CMO of GE Corporate and other C-level executives.

UNREAL MARKETING, INC. Conshohocken, PA

Interactive advertising agency specializing in search engine marketing, search engine optimization, online media buying,

website construction and consulting.

Account Supervisor 2007 to 2009

• Planned, managed and executed client advertising campaigns with monthly budgets ranging from $5K-$100K.

• Achieved a cost per lead on a test campaign that was 10-12% better than required by a large publicly traded bank,

thus winning the full time account and rolling out multiple campaigns for the bank’s various financial products.

• Increased the amount of traffic to a client’s website by 112% from 2007 to 2008 while increasing revenue by

almost 50%. During this time cost of marketing was consistently 4-5% better than the client’s goal.

• Managed the daily activities of one Account Executive, three Search Analysts, and two Media Analysts.

• Accountable for the profit and loss statement of assigned client roster and its impact on both the client and agency

bottom line.

Account Coordinator 2004 to 2007

• Performed daily maintenance of five to eight different clients’ advertising campaigns.

• Maintained ad copy across all media outlets to ensure continuity of promotions, product changes and dedicated

landing pages.

• Created and maintained ongoing reports to support decisions of Account Supervisor.

• Led research efforts to identify new advertising opportunities for client campaigns.

• Identified and tracked the activities of client competitors.

ADDITIONAL DATA

• Google Advertising Professional, Yahoo Search Marketing Ambassador

• Mobile media blog posts can be found at -- http://miniurl.com/98400

• Conversant in Spanish -- Two Years of College Level Coursework

• Interests include American History, Music, Travel and Tennis (former ranked Junior tennis player)

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