Account Executive Marketing

Ellen F. Cheng

***-** **** ****, ********, NY *1355 ? 917-***-**** ?

*************@*****.***

SUMMARY OF QUALIFICATIONS

An energetic, highly motivated and seasoned professional with four years

of experience in servicing advertising and financial services clients

across different geographies in the world.

Core Strengths:

. Client Relations and Management

. Project/ Account Management

. Customer Relationship Marketing

. Proactive Thinking

. Strong Analytical Ability

. Resolution Focused Self-Starter

PROFESSIONAL WORK EXPERIENCE

MORGAN STANLEY & CO. INC., New York, NY

OTC Derivatives Operations Analyst

7/2009 - 2/2011

. Led monthly meetings and reports to senior managers and 40+ clients

in regards any pending issues and payments.

. Managed 5 team members by creating, maintaining all on-boarding

documents, training sessions, and new hire orientations, including

revisions, training, and daily Q&A.

. Served as a primary liaison among trading desk, operations, and

clients to resolve any discrepancies.

. Reconciled, analyzed and facilitated $7 million monthly payments

for exotic OTC derivative products.

. Cleared outstanding brokerage fees from $10 million to $500K within

the first 6 months.

. Utilized multiple front and back-office systems and product

information to achieve efficient reconciliation, queries,

adjustments and timely payment of brokerage fees.

MRM WORLDWIDE, INC., New York, NY

Freelance Account Executive: Verizon - Copper Acquisition (Home Phone,

Internet and TV) 11/2008 - 2/2009

. Responsible for the creation of 22 versions of Direct Mails, ADVOs

and Valpaks packages aimed at reaching over 3 to 6 million Verizon

customers.

. Trusted by Account Supervisor in executing two account teams'

projects flawlessly and on time.

. Analyzed response rates results and presented findings in the

monthly analytics meeting with clients.

. Led cross functional teams to plan, implement and execute Verizon

Copper Acquisition initiatives.

. Built relationship at appropriate client and vendor level to

facilitate joint production efficiencies and costs savings on a

project to project basis.

KCSA STRATEGIC COMMUNICATIONS, INC., New York, NY

Account Executive: Hess, ARIA the Condominium & ESCO Stationery

8/2008 - 10/2008

. Worked closely with clients in developing print and website

marketing campaign including brochures, print ads, building web

architecture, and special promotion email blasts.

. Conducted competitive research by analyzing peer sets for a new

business pitch.

. Assisted Account Director with transitioning the accounts to new

agency.

EURO RSCG WORLDWIDE, INC., New York, NY

Assistant Account Executive: GlaxoSmithKline - Advair; Sanofi Aventis -

Lantus 4/2007 - 7/2008

. Performed advertising traffic, account financial coordinator, in

addition to my role.

. Executed CRM conversion, adherence, and fulfillment marketing

campaigns by adhering to FDA compliance, budget, production

timeline and clients' marketing strategies.

. Recouped $1 million outstanding by renovating efficient monthly

interagency and client invoicing.

. Led weekly and daily status meetings with the clients, vendors, and

cross functional team.

OTHER KEY COMPETENCIES

. Active volunteer small group leader in a 5-month personal development

workshop,

. Proficient in Microsoft Excel, Word, PowerPoint, Outlook, Lotus

Notes, Adobe Acrobat, PeopleSoft, Mainframe, MarkItServ/Swapswire,

and Morgan Stanley in-house proprietary applications,

. Fluent in written and spoken Chinese (Mandarin).

EDUCATION

Baruch College, CUNY, New York, NY (December 2006).

Bachelor of Business Administration; Major: Marketing Management; Major

GPA: 3.82/4.0.

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