Sales Marketing
Resume:
Carolyn Rister
Campbell, CA *****
********@*****.***
http://www.linkedin.com/in/carolynrister
Marketing and Project Specialist
Results-driven and experienced Marketing & Project Professional,
demonstrating solid analytical, communication, and team building skills.
Adept at conducting market research and analysis, developing effective
marketing strategies, generating new business through strategic
negotiation, and leading personnel through the completion of daily tasks.
Currently seeking a position in marketing or project coordinator which will
effectively utilize all acquired skills and abilities, bringing 10+ years
of related professional experience as follows:
SUMMARY OF STRENGTHS
< Highly organized Marketing professional with experience in Consumer
Marketing with large corporations like Cisco, Nortel Networks, and Hp.
< Expertise with MS Office Suite, Adobe Acrobat, HTML, Dreamweaver,
Photoshop, Illustrator with experience in press printing and film
proofing.
< Excellent interpersonal, networking, presentation, documentation,
written and verbal communication skills.
< Ability to meet deadlines and track schedules.
< Effective problem solver and ability to think out of the box.
< Develop presentation and reports to support communication and status
tracking.
< Support cross-functional teams to develop marketing strategies and
objectives.
< Implement process improvement for gathering valuable information from
Channel Marketing partners using Excel that reduced time in managing
sales pipeline.
< Assist in conducting new product surveys and coordinated focus groups to
analyze purchasing patterns.
< Strong organizational, analytical and problem-solving abilities using
monthly reporting and Excel pivot table.
< Define and maintain all project tasks, resource requirements, schedule,
and development plans.
< Checking/review, evaluate, update, writing, arrange and printing, for
marketing collateral.
< Manage and coordinate trade shows, including logistics, material
preparation, and brochures, outside client/vendors, travel and overall
administration.
< Review, update and re-post Intranet web content. Upload monthly
newsletters for global partners.
< Develop presentation and reports to support communication and status
tracking.
< Executed e-marketing projects such as micro site updates and review and
email blast reviews.
PROFESSIONAL PROFILE
Marketing Coordinator (Contract), San Jose, CA 5/2010 - Present
Cisco Capital
Responsible for coordinating and executing Sales Operations department
marketing communications, and tradeshows.
- Assist the sales team with development of creative designs and templates
for marketing documentation, proofreading/ editing marketing
communication. Preparing performance analysis reports of post trade
shows.
- Assist in the development of standardized presentations, sales scripts,
and proposals. Support Tradeshow activities.
- Maintain in-house graphic design for product collateral (datasheets,
brochures). Prepare Marketing collateral and graphics projects as
needed. In charge of in-house product photography and photo editing.
- Project manage production of Marketing materials, including managing
internal expectations on timeline, negotiating price quotes, ordering
printing, leading the proof approval process, and other functions
required for production of materials. Obtain price quotes based on
research and relationships with 3rd party vendors.
Americas Channel Partner Sales Support and Operations (Contract),
Cupertino, CA 10/2008 - 3/2009
Hewlett Packard
Project Specialist for strategic planning, program management ( partner
data reporting & acquisition) in Americas Channel Sales Operations division
at HP.
- Project Specialist for channel partner reporting/data acquisition
activities in HP reporting platforms, with the purpose of analyzing
partner sales and inventory transactions for Americas region.
- Liaison with major distributors within Americas region to ensure
consistent data collection, analysis and reporting.
- Subject matter expertise in several mission critical projects in Americas
region to improve data quality and metrics processes across several cross
functional areas.
- Implemented process for internal documentation review and audit
preparation activities.
Senior Loan Coordinator, Pleasanton, CA 10/2002 - 2/2008
Washington Mutual
Accountable for mortgage applications in the system, handling customer
relations, verifying documentation, preparing files, and coordinating the
mortgage process from application through approval.
- Managed a pipeline of 50+ loans continually and ensured completion in a
timely manner.
Carolyn Rister
Campbell, CA 95008
********@*****.***
PROFESSIONAL PROFILE
(Continued - Page 2)
Sales Representative Coordinator, Los Gatos, CA 3/2001 -11/ 2002
Sol Transaction
Responsible for organizing the cultivation, communication, contact details,
execution, and delivery of high-end sales and services to an assigned base
of ten real estate transaction accounts.
- Ensured customer education and satisfaction by maintaining relationships
through periodic communication and internal coordination of the sale
infrastructure, including support, operations, and the executive team.
- Developed and executed multiple presentations for prospective clients.
- Achieved company recognition by exceeding sales expectations multiple
times.
- Prepare a transaction timeline for buyer's and seller's agent and provide
status reports on the loan process.
- Schedule and make arrangements for any third party inspections,
appraisals, repairs, signs, and/or surveys that may be required.
Expedite contingency removals.
Channel Marketing Specialist, Santa Clara, CA 8/2000 - 2/2001
Nortel Networks
Channel marketing team leader for the Nortel Networks Global Gray Market
program.
- Partnered with distributors, and communicated with internal customers
to develop and implement programs to reduce gray marketing for the
enterprise voice and data product lines.
- Achieved a Return on Investment of $8.5M of annual revenue in 2000 by
responding to all Global Channel Marketing allegations within 24 hours.
- Processed reports, researched unauthorized suppliers, verified business
partner's authorizations/affiliations, and reviewed the daily pending
list of network resellers for approval from Channel Source.
Marketing Communications Specialist, Fremont, CA 2/2000-8/2000
Sierra Atlantic
Managed conference, trade show, and event/seminar projects, planned trade
show activities, served as company representative for vendor/client
meetings, gathered data and developed the presentations of
materials/literature.
- Researched appropriate conferences and seminars in order to participate,
directed the purchase of promotional products, conducted trade show/event
research, provided ROI reports, analyzed price quotes, and processed
purchase requisitions. Successfully stayed within budget for trade show
planning.
- Maintained and customized corporate graphics and materials, wrote/edited
communication materials, and compiled press, email blast reviews and
media kits. Upload monthly newsletters on web site and managed binders
for global partners.
Marketing Communications Specialist Analyst, Santa Clara, CA 8/1996
- 10/1999
Nortel Networks
Managed marketing communications programs, authored communication
materials, planned trade shows, supported the launch of new products,
supervising trade show teams, and corresponding with trade show exhibitors
to ensure effective representation.
- Performed competitive analysis, coordinated with vendors, and assisted in
conducting surveys and focus groups to analyze purchasing patterns,
preferences, and the organizations image/marketing effectiveness.
- Directed a project which developed a promotional item giveaway for trade
show customers, earning positive feedback for creative packaging.
- Executed emarketing projects management such as micro site updates and
review and email blast reviews.
EDUCATION
Associates of Arts in Web Design and Production, West Valley College,
Saratoga, CA. 12/2011 GPA 4.00
Bachelor of Science in Business Administration - Marketing, San Jose State
University, San Jose, CA.
TECHNICAL SKILLS
Windows and Mac OS, Proficient in Microsoft Office Suite(Word, Outlook,
Excel and PowerPoint), SharePoint, FrontPage, MS Project, Access, Adobe
Acrobat 4.0, Adobe Photoshop/Illustrator/Dreamweaver CS4, HTML, Net
Meeting, WebEx, Yahoo Messenger, Siebel Partner Manager, Web SEO, and
Google Analytics
PROFESSIONAL AFFILIATIONS & ACTIVITIES
American Marketing Association (AMA)
Volunteer for the Second Harvest Food Bank
Sacred Heart Community Service
Member of the WWF (World Wildlife Fund)[pic]
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