Sales Manager
Resume:
RUDY SAENZ
Phone 909-***-****
Ontario, Ca. 91762
E-Mail abg8rl@r.postjobfree.com
Qualifications:
Professional with extensive experience and expertise in sales and marketing
and the ability to engage and work with customers to increase sales. Have
strong communications and time management skills, as well as a strong
personal motivation and selling success.
I'm a bi-lingual(Spanish and English)team player with fist hand experience
and valuable expertise in expanding sales to existing clients, cold calling
and generating referrals and new prospects.
Experience:
Aug 2008 - Present
State of California Licensed Real Estate Agent. In Real Estate offices in
Rancho Cucamonga and in Chino California, in less than six months became
one
of the top three highest producing agents by generating and actively
working
with new customer and referrals.
May 2003 - July 2008
Business Consultant for small to medium size companies such as a Food
Service Brokers, for whom I developed business plans that
included sales and marketing programs. The programs were designed to assist
the companies in retaining clients and obtaining more principals to
increase sales and focus
more on the bottom line.
Jan 2000 - May 2003
Account Executive; Food Sources, Brea, CA. Established and managed the
"Hispanic Foods Department" for the Food Broker and ensuring its success.
Obtained several Mexican food products to represent such as Jarritos Soft
Drinks, MexiChef Jalapenos and salsas and in less than six months went from
dead last in income generator to one of the top five most profitable for
the company. Coordinated with Mexican food brokers and their sales force
to increase the placement and sales of our products. Resulted in an
average of eight (8) truck loads the first year to over twenty four (24)
truck loads by the end of the second year.
July 1997 - Jan 2000
Consultant, Soar Marketing, Ontario, CA. Present -Business Consultant for
small to medium size companies such as Intel Foods and El Torito
Restaurants. Intel a Food Manufacturer and Distributor to the Retail and
Food Service industries, for whom I developed a "strategic sales and
marketing plan" that included designing, developing and executing a new
corporate logo, new sales presentation brochures and new labels for its
entire product line. The program was extremely successful and more than
doubled its sales in the first year. For El Torito, I assisted in
researching, taste testing and developing over twenty two different
excellent Mexican Food Products. Most of the products became an instant hit
with El Torito customers and became part of their menu items.
Nov 1995 - Jul 1997
Category Manager; Dairy Fresh Products, Inc. Ontario, CA. Responsible for
designing and managing the development of the Hispanic Foods
category for Dairy Fresh. Developed and implemented a strategic sales and
marketing plan and obtained over 120 Mexican Food Products for exclusive
distribution from Mexican Manufacturers.
Oct 1989 - Oct 1995
Marketing Manager; MAS International, Los Angeles, Ca. Managed the sales
and distribution of Mexican soft Drinks to independent
retailers, Hispanic food chains and foodservice accounts. A start-up
company that went from zero sales to more than 10 truck loads per month in
less than six months.
Nov 1988 - Sept 1989
Manager Retail Products; Peppers Unlimited Inc., Ontario, Ca. For Peppers
Unlimited, the U.S sales/marketing arm of La Torre Foods, I
was instrumental in developing and executing product positioning, new
bilingual labeling, and pricing strategies that increased sales by over 23%
and profit margins by more than 18%. This contributed to over a four
hundred percent increase in sales in less than two years.
Languages:
Bi-lingual, fluent in English and Spanish, both oral and written and
computer literate.
Education:
Master in Business Administration in Marketing and Bachelor of Arts in
Economics from UCLA
Activities:
Member of Score under the auspices of the Small Business Administration and
did volunteer business consulting for start-ups and small to medium size
companies, specializing in the Hispanic Market.
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