Project Manager Management

Sherry L. Hall, CSM

**** ***** ***

Louisville, KY 40245

Mobile: 502-***-****

http://www.linkedin.com/in/sherryhall

E-mail: abg8ko@r.postjobfree.com

[pic]

SUMMARY

Proficient at comprehensive planning and development, service line

implementation, project management, marketing and communications, including

Fortune-listed service provider companies. Experienced at networking and

partnership development among internal and external clients, project

resources and vendors. Thrive in a collaborative, yet management-by-

objectives culture that fosters progressive levels of responsibility.

Energized by roles that involve critical thinking, creativity, continuous

learning and the opportunity to be a consistent and sustained key

contributor. Interested in opportunities that center on elements of project

management, technology and innovation.

PROFESSIONAL EXPERIENCE

Sun Healthcare Group/SunBridge Healthcare Corporation

Business Development Director

Louisville, KY

August 2010 to May 2011

. Member of regional senior management team responsible for clinical,

reimbursement, operations and revenue enhancement at 11 health care

centers in Western KY.

. Liaison with corporate department leaders to leverage each center's

competitive marketplace position to identify and integrate company's

clinical service line offerings.

. Led regional initiative to educate, provide support, serve as technical

liaison and ensure compliance with utilization of electronic health

record (EHR) platform PointClickCare among business development,

accounting, clinical and operations personnel; enterprise level access.

. Managed three Customer Care Specialists (nurse liaisons) responsible for

referral and case mix development through acute care hospitals, specialty

hospitals and physician practices.

. Provided consulting to 10 Directors of Marketing and Admissions

responsible for generating referrals through physician practices,

community-based and consumer resources.

. Identified network partners, developed financial proformas and conducted

contract negotiations with acute care providers, managed care

organizations and governmental agencies to provide continuum of care

partnerships to rural and mid-size communities.

. Coordinated creative design and production of marketing collateral

materials including brochures, websites, presentation materials and

clinical outcome studies.

Home Instead Senior Care

Marketing Director

Louisville, KY

November 2009 to June 2010

. Implemented comprehensive sales and marketing strategy for privately

owned local franchise of national non-medical home care organization.

. Supplemented collateral material provided by the franchise management

organization, developing local promotional brochures, flyers, website

information and social media campaigns.

. Oversaw departmental BOSS CRM database compliance, training and customer

record creation and maintenance, as well as real-time marketing and human

resources schedule integration.

. Supervised two Community Service Representatives responsible for referral

development through local hospitals, physician practices, community and

non-profit organizations.

. Served on rotation as 24/7 on-call manager to resolve staff scheduling

and human resource issues, client and caregiver emergency situations, and

worked as a hands-on caregiver as needed.

. Continued as part-time entrepreneur and project manager for Pulse Point

Marketing, LLC.

Pulse Point Marketing, LLC

Project Manager and Digital Marketing Consultant

Louisville, KY

March 2007 to August 2010

. Start-up responsibility and entrepreneur for marketing firm specializing

in innovation through social media and online professional networking,

search engine optimization (SEO), analytics, and virtual 3D platform

development.

. Content developer for websites, social media platforms, professional

networking sites, blogs, white papers, press releases and more.

. Project managed unique distance learning and education initiatives in

virtual platforms from design to implementation for enterprise clients

including Operation: Kid Equip, Fielding Graduate University, George

Mason University and largest client Loyola Marymount University/LA,

including grant awarded by the National Science Foundation.

. Developed team of contract programmers, coders and designers. Coordinated

complex projects.

. Provided diverse traditional and digital marketing consulting services to

small to medium-sized businesses including health care, medical,

telecommunications and non-profit organizations located throughout the

U.S. and abroad.

Genesis HealthCare Corporation/Genesis Rehabilitation Services

Director of Business Development

Nashville, TN

June 2004 to December 2006

. Assigned by senior management and Board of Directors, shortly after hire,

to lead a special projects team and assess the organization's clinical

capabilities, business development practices, and new service line

potential for health care centers located in the Northeastern U.S.

. Served as product manager for GRS Progression Program development and

implementation.

. Coordinated feasibility studies and financial proformas for both the

organization and select enterprise provider clients, to assist in capital

investment decision-making processes.

. Created customer base enhancement manual and correlating cultural-change

program that ultimately increased revenues by an average of over 20% at

200 health care centers in 18 states; company franchised and sold the

project as an added service line for external client facilities.

. Consulted with external clients on business development, clinical

initiatives and process improvement systems, including implementing

software Rehab Optima, created by GiftRAP.

Sun Healthcare Group/SunDance Rehabilitation

Business Development Manager

Nashville, TN

February 2001 to June 2004

. Developed regional networks of prospective post-acute and acute center

clients to secure contracts for clinical staffing services and a

proprietary real-time outcome, tracking and billing software, Cypress

Therapy Management Software.

. Contributed annualized average revenue of $2.5 to $3 million, with

cumulative revenue contribution in excess of $7.5 million.

. Collaborated with three Regional Vice Presidents, clinical managers and

corporate recruiters to calculate financial profomas, staffing needs, and

acceptable contract margins and terms.

. Responsible for all regional business development functions including

designing direct mail campaigns, participating in trade association and

educational conferences.

HIGHLIGHTS OF PRIOR PROFESSIONAL EXPERIENCE

Marketing and business development professional responsible for revenue

growth, feasibility studies, strategic planning, product management and

marketing, communications and customer relationship management including

Fortune-listed companies, mid-sized organizations and global business

strategy consulting firms.

CAREER

. Living Centers of America as National Director of Business Development

for Therapy Management Innovations, Inc. (TMI) division, team-managing 50

clinicians responsible for consulting, program development, and customer

site roll-out and implementation of clinical outcomes software, IMPROVE!

by Achieve.

. Sun Healthcare Group (Regency Health Services) as Regional Marketing

Director for nine health care facilities in Los Angeles, CA. Secured

contracts with major managed care organizations.

. Kindred Healthcare, Inc. (The Hillhaven Corporation) as Area Marketing

Director for 22 health care facilities in the Mid-Atlantic. Developed

programs and promotions for rehab specialty units.

. Early career, worked for a non-profit organization based in Raleigh, NC;

a video production company headquartered in Chicago; and a nationally

recognized restaurant chain with responsibility for 200 locations

throughout the Midwest.

INDEPENDENT CONSULTANT

. L.E.K. Consulting provided health care industry overview and trend

predictions to researchers.

. Consultant for investment brokers representing an India-based

pharmaceutical distribution and network supply company, as the company

entered U.S. markets.

TECHNICAL APTITUDE

Practical application: SharePoint, Word, Excel, Publisher, PowerPoint,

Outlook, Microsoft for Mac, Adobe Acrobat, SalesForce, SalesLogix,

PointClickCare and more

. Client presentations: Rehab Optima by GiftRAP, Cypress Therapy Management

Software and IMPROVE! by Achieve MDI

Content creation: website and blog text, Linkedin, Twitter, Manta, Ning,

Zing, Blogger, PRWeb, Business Week and Inc. online, CNN iReport,

Facebook, YouTube, Second Life? and more

PRESENTATIONS DELIVERED

. "Social Media Marketing", Louisville, KY, May 2009

. "The Power of Observation: Customer Service", Louisville, KY, December

2007

. "Census Development Initiative: GRS Support for Growing GHS Facility

Revenue", Genesis HealthCare Corporation Annual Meeting, Kennett Square,

PA, August 2005

. "Partnering with your Vendor to Enhance Facility Services", CEU

presentation for the Kentucky Association of Health Care Facilities

Annual Convention, Louisville, KY, November 2003

CERTIFICATIONS

Certified ScrumMaster (CSM), Scrum Alliance

Certified Scrum Product Owner (CSPO), Scrum Alliance (July, 2011)

. Project Management Institute - Agile Certified Practitioner (PMI-ACP),

application in process

EDUCATION

Bachelor of Applied Science, Communications with a concentration in

Public Relations and Advertising, University of Louisville

Associate in Applied Science, Interior Design with coursework in

architectural design at the J.B. Speed School of Engineering, University

of Louisville

PROFESSIONAL ASSOCIATIONS AND COMMUNITY INVOLVEMENT

. Project Management Institute (PMI), member

. Kentuckiana Project Management Institute (KIPMI), member

. Advertising Federation of Louisville, member

. Honorable Order of Kentucky Colonels, commissioned

. Norton Audubon Acute Care for Elders (ACE) unit, provider partner

panelist/presenter (2010)

Contact this candidate