Julie M. Rannells

***** **** ****** *****, ** ***16 402-***-****

abg8gs@r.postjobfree.com

Work Experience

Director Product Marketing 7/2008- present

First Data Corporation Omaha, NE

Lead the development of the Financial Services product marketing

strategic plan to support the achievement of volume and revenue

objectives - including mobile, prepaid, financial institutions,

receivables management, loyalty, and global consumer

products/services.

. Created and implemented results-driven Win/Loss program for medium and

large financial services clients and directed cross functional team

activities with quarterly results

. Support the sale of First Data's financial services solutions by

maximizing the awareness and understanding of First Data's solutions

through the development and implementation of a global integrated

channel marketing plan utilizing the appropriate components of the

marketing mix such as digital and non-digital sales support tools,

white papers, marketing communications, collateral etc.

. Maximize the awareness, understanding, adoption, activation and usage

of First Data's solutions amongst enterprise and government customers

by developing and implementing a global integrated marketing plan

utilizing the appropriate components of the marketing mix such as

traditional, digital, events, conferences, marketing communications,

sales support materials, white papers etc

. Support the development of the solutions and integrate the story

across the marketing mix to position First Data as the payments

processing leader for enterprise and government

. Support the development and launch of new products/services across

First Data

. Own the Financial Services solutions experience on FirstData.com and

ensure the experience is optimized to support the sale and delivery of

First Data's solutions

. Drive the generation of qualified sales leads through targeted lead

generation initiatives

. Thought partner with the regions and key global markets to build the

right global / local approach for marketing First Data's solutions

. Own the First Data Brand Architecture: develop and implement names for

financial services products and services consistent with the

architecture and global brand guidelines; ensure consistent

application of the First Data brand across all global initiatives

. Craft and execute learning agendas partnering with respective global

constituents.

. Build deep consumer empathy across all core segments.

. Present strategic insights and implications to cross functional team

members and partners

. Build best-in-class team with robust capabilities to deliver the

strategic growth agenda

. Management and accountability for the Large & Middle Market Marketing

P&L

Director of Marketing & Advertising 6/2006 - 8/2007

Berkshire Hathaway - Borsheims Fine Jewelry & Gifts Omaha, NE

. Serve as Brand Marketing Officer and a member of the Executive

Management Team

. Held responsibility for inventory levels within a designated product

line each year. (e.g. pearls, colored stones)

. Built presence in B2C e-commerce arena, increasing online sales by 68%

in the first 14 mos

. Oversaw P&L for B2C websites, as well as trade marketing for B2B

segments, including search engine marketing (paid and organic);

comparison shopping engines; online display advertising and

sponsorships; affiliate programs; opt-in email campaigns; re-marketing

email campaigns; print and direct marketing campaigns

. Conceptualize, develop and execute creative marketing and sales

strategies that meet business objectives, design tactics and programs

to create a clear brand architecture and position the company

appropriately to all audiences and stakeholders

. Deliver robust marketing and sales analytics that informs business

decisions and delivers clear, actionable recommendations to increase

revenue, leverage existing revenue opportunities, and develop new

opportunities

. Develop partnerships and forge strategic alliances in conjunction with

the company's growth strategy, while pursuing increased market share

and awareness

. Evaluate opportunities, foster best research practices, drive vendor

efficiencies, develop brand metrics, monitor consumer dynamics,

portfolio management, media planning & competitive intelligence

. Define and analyze long-term vision and strategy for profitable

growth, including: customer segmentation, metrics reporting, internal

& external communication, defining scope, analytical approach,

recommendations and implementation plan, and finances

. Coordinate with key business leaders and partner functions (i.e.

sales, R&D, marketing communications, IT, and finance) and provide

structured timelines and frameworks

. Large scale event planning, including Berkshire Hathaway Annual

Shareholders Meeting

Financial Services Business Product Manager 4/2004 - 6/2006

Mutual of Omaha Omaha, NE

. Coordinates with business partners to design & develop financial

services products

. Manages 3rd party partnerships, including: Exxon Mobile, BP,

Countrywide, Citi, etc.

. Understand & articulate team service goals, products, and value to

cross functional team

. Lead client research efforts to ensure in-depth knowledge of business

needs and opps

. Manage and develop resource teams

. Communicate project outcomes in a clear, effective, and timely manner

to all partners

. Improves understanding of business system tools, practices, and

methodologies

. Evaluate and adapt existing products to ensure growth and

profitability

. Lead and develop the Direct to Consumer business project management

team

Financial Services, Vice President of Sales and Marketing 9/1994

- 1/2004

Team Time Corporation Minneapolis, MN

. Maintain in-depth knowledge of client's strategic situation and

tactical initiatives - some

clients include: Citi, Bank of New York, Chase, Wells Fargo, Bank of

America, and HSBC

. Develop and execute a systematic approach to identify and track

industry and trends

. Support strategic planning with market research, competitive analysis

and development

. Develop long-term strategic plan and structured growth initiatives

. Develop tools, processes and structures to support and enhance the

analysis of potential

partners and acquisition candidates

. Conduct additional analysis, evaluations, studies and lead additional

strategic initiatives

. Participate in due diligence and development of partnerships

. Prepare reports and presentations to fulfill all scheduled and

unscheduled requirements

. Establish program management framework to ensure the successful

integration of

partners and acquisitions

. Participate in post-acquisition and integration activities as

required

Marketing and Sales Manager 5/1986 - 9/1994

Rannells' Sales Company Omaha, NE

. Design and implement marketing and sales programs

. Managed inventory levels for corporate promotional programs and

company stores

. Vendor relationship management/development

Education

University of Nebraska at Omaha; Marketing Major; Minor in Criminal

Justice; Overall GPA 3.2

Volunteer Work

Nebraska Foster Care Review Board

YWCA Crisis Intervention Counselor

CureSearch - Pediatric Cancer Research & Fundraising

Licensed Foster Parent for the State of Nebraska - Child Saving Institute

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