M. Todd Ridgeway

*** ******* **** *** . ****, NC 27513 . abg8g5@r.postjobfree.com . H: 919-

***-**** . *: 919-***-****

Value Contribution

Business development leader offering Blue Calypso a track record of

exceeding revenue expectations and expanding market share. Strengths

include team leadership, negotiation, and direct sales. Adept at building

and managing key account relationships, innovative marketing initiatives,

and developing professionals into highly productive teams. Recognized for

an ability to create a highly motivated environment where success is

acknowledged and rewarded while adapting to changing organizational

strategies and market demands.

Professional Experience

Time Warner Cable - Raleigh, NC December 2009 - Current

Local Sales Manager and March 2003 -

September 2006

Brought back to lead business development in both television and digital

advertising sales in the major markets of North and South Carolina.

Properties include 41 cable networks including News 14 Carolina.

. Currently leading a team of fourteen Account Executives.

. Member of Time Warner Cable's Leadership Initiative Team focused on

ITV, search, and display business development. Successfully launched

products in Raleigh, NC in February of 2011.

. Finished 2010 at 121% of budget.

. Serving as VP of Corporate Membership for the local AMA chapter.

Listingbook, LLC - Greensboro, NC July 2008 - September 2009

Vice President of Media

. Responsible for forecasting and achievement of all advertising revenue

objectives around display and paid search opportunities for this start

up Internet Company.

. Successfully reorganized advertising operations and associated

staffing via outsourcing opportunities.

. Restructured content integration, revenue sharing arrangements,

advertising network partnerships, and business development with

advertisers and agencies alike. Results include 200% revenue increase

YOY.

. Empowered to build out sales team of 3 Regional Directors and 9

Account Executives over a six month period.

. Tasked with re-launching the site to facilitate yield management

expectations.

Microsoft Digital Advertising - Atlanta, GA September 2006 - July 2008

Senior Account Executive - Global Accounts, MDAS, Southern Region

. Tasked with business development of several key accounts for MDAS.

These accounts included AT&T Wireless (formerly Cingular), Coca Cola,

Disney, FedEx, GSK, Lenovo, and Philips. Each was identified as

potentially billing in excess of $10M annually.

. 1st year big wins included negotiating the following projects: Live

Earth for Philips at $3.5M, Ambi II for Philips at $2.5M, a $1.1M

campaign for Lenovo who had never advertised with us, and 29% YOY

growth for AT&T Wireless.

. Products represented: FACEBOOK, DIGG, MSN, MSN MOBILE, FOZ SPORTS, &

NBC.

. Finished H1 FY08 at 122% of budget.

AOL Time Warner - Raleigh, NC and Dallas, TX March 1999 - September 2006

Local Sales Manager, Time Warner Cable, Mid-Atlantic Region (March 2003 -

September 2006)

Assigned to manage advertising sales in the major markets of North and

South Carolina. Led a team of nineteen Account Executives.

. Brought into market to lead a team of Account Executives and manage a

turn around situation for a failing sales organization.

. Chosen as Champion and launch market for Time Warner Cable's

BeepBeep.com. Responsibility included development of business model.

Product subsequently launched in 31 additional markets.

. Created business model and launched Time Warner's first interactive

Real Estate VOD channel.

. Finished 2004 at 182% of 2003 actuals and 104% of 2004 budget.

. Finished 2005 at 122% of 2004 actuals and 102% of 2005 budget.

Director of Sales, AOL Interactive, Central U.S. Region - Dallas, TX (1999-

2003)

Promoted to one of three Regional Directors tasked with building local

advertising business. Interviewed, hired, trained, and motivated team of 35

people. Set direction, strategy and operating plan for Central U.S. Region.

Recognized on company's top talent listing.

. Achieved top producing Director of Sales for business development team

that was #1 in U.S. sales ten out of thirteen quarters; recognized on

company Top Talent listing 2000, 2001, and 2002.

. Increased earned revenue from $8 million to $18 million (225%) in

three years by providing strategic sales leadership, developing sales

team, and directing sales efforts to diverse industry groups.

. Helped develop and implement the "cross platform" strategy of selling

AOLTW Cable, Print, and Internet properties combined.

. Created customer retention strategy designing initiatives to retain

broad client base.

. Developed the Auto strategy for the AOL Local team. Signed several

automotive agreements in the Central U.S. in the first 4 months

generating over $1,000,000 in sales.

. Won a new 2002 Harley Davidson Fat Boy for achieving the #1 sales

position nationally for AOL

Previous Experience

1997 to 1999 BP / Amoco Engineering Consultant in

Bogota, Colombia, SA

1995 to 1997 Halliburton Engineering Manager for

SE Asia - KL, Malaysia

Education

Master of Engineering Bachelor of Science

Tulane University - New Orleans, LA Tulane University

- New Orleans, LA

Masters of Business Administration

Tulane University - New Orleans, LA and University of Texas - Dallas, TX

Completed 90% before moving to an overseas assignment

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