Account Executive Marketing

KRISTINA L. MANGUS

**** ***** *******

Perry Hall, MD 21128

cell: 917-***-****

**********@*****.***

PROFILE:

Marketing professional with over ten years of in-store, consumer

promotions and shopper marketing agency experience including organic

business development, client management, integrated planning and

program implementation and analysis for major consumer packaged goods,

entertainment, financial, and automotive companies. Key clients

supported to date: McCormick, Kraft/Nabisco, Reckitt Benckiser, Nestl

Nutrition, Manischewitz, Phillips Foods, Delverde Pasta, Strategic

Capital Solutions, FUJIFILM, Warner Home Video, Kia

Motors and Mauna Loa. Completed Master of Science in Direct and

Interactive Marketing from New York University.

PROFESSIONAL EXPERIENCE:

Harvey & Daughters, Sparks, MD

October 2008 - March 2011

Director of Client Services / Account Director

. Earned AOR status on McCormick's Consumer Promotions business,

participation in McCormick's 2011 / 2012 Integrated Brand Planning and

opportunity to provide strategic guidance and recommendations to

McCormick's Emerging Channels, Club & Shopper Marketing teams

. Developed 2011 in-store / consumer promotions plans for McCormick

supporting McCormick Holiday (Easter, Thanksgiving & Christmas with a

focus on Core Spices & Extracts), Grill Mates, Perfect Pinch Blends,

Gourmet, DSM, Hispanic, Lawry's, McCormick's Super Spices Health &

Wellness Initiative and Recipe Inspirations test market and launch

. Developed and presented 2010 in-store / consumer promotions review and

analysis to McCormick Marketing and Brand teams, ultimately helping shape

in-store strategy and 2011 / 2012 planning decisions

. Spearheaded the development of an innovative and engaging in-store

experience to support the re-launch of Nestle BOOST; project included

development and presentation of big idea concepts, universal concept

refinement recommendations for each COT and final account-specific

customization to ensure compliance and launch success

. Developed long-term and short-term U.S. activation plans for Delverde and

partnered with Creative Director and Delverde U.S. marketing team to

successfully position Delverde to U.S. consumers

. Managed two of McCormick's most high-profile shopper marketing

initiatives (Walmart's Project Impact spices & extracts SKU

rationalization and Safeway's spice aisle transformation); led the

development of strategic insights, navigation principles and

communication design for each initiative based on extensive primary and

secondary research review (including visit to Walmart's PI store in

Bentonville, AR)

. Led re-branding and packaging redesign initiatives for Manischewitz,

Phillips Seafood and Simply Asia, including complete overhauls of both

brand-specific and customer-specific product lines

. Responsible for running agency's Client Services department,

restructuring the team, implementing billing and day-to-day processes to

maximize efficiencies, realigning account managers' responsibilities and

mending of existing Client relationships

EastWest Marketing Group, New York, NY

June 2000 - September 2008

Account Director, June 2007 - September 2008

. Development of brand positioning, website refresh and advertising for

Strategic Capital Solutions

. Finalization of 2008 Integrated Marketing Plans and development of

tactical plans for Kraft/Nabisco including: 100 Calorie Packs "100 Women"

promotion and 2007 & 2008 "Best Year Ever" back-to-school programs

. Aided Kraft Consumer Promotions team in managing partnership between

Scholastic and Teddy Grahams in support of the Trail Mix launch,

including finalization of tactics and obtaining contract / creative

approvals on all materials featuring the partnership

. Spearheaded partnership negotiations and implementation of support

materials for the launch of the new Teddy Grahams Justice League

Unlimited Vanilla Graham Snacks

. Responsible for development of two Senior Account Executives and three

Account Coordinators

Account Supervisor, May 2005 - May 2007

. Served as an integral part of IMC cross-agency teams in charged of

developing 2007 and 2008 integrated marketing plans for Planters, Chips

Ahoy!, OREO, 100 Calorie Packs, Teddy Grahams, ChocoStix, Fig Newtons,

Toblerone and Cote d'Or

. Managed Air Wick Synergy initiative for which EWMG created structure that

unified the brand in all communications across all product formats and

served as framework for global creative guidelines

. Key member of the 2006 cross-agency IMC team for Planters working on the

development of a year-long integrated marketing program to support the

brand's 100th anniversary

. Spearheaded licensing negotiations, contract signing and program

implementation for FUJIFILM's 2005 holiday promotion leveraging the

Peanuts property

. Managed execution of Planters 2005 "Famously Fresh Shot" promotion which

generated 525,000 online game plays, 9MM impressions and 9+ minutes on-

air coverage on Good Morning America, 88MM+ impressions via promotional

print advertising and increased consumption (+6.7% FDM, +4.8% Food)

. Continued growth and development of three account executives and two

account coordinators

Senior Account Executive, June 2004 - April 2005

. Performed detailed analysis on Q3/Q4 '04 LYSOL promotional programs vs.

competition

. Managed campaign development for Airwick Mobil' Air launch and LYSOL All

Purpose Cleaner re-launch

. Led photoshoot and creative development for all VEET US/Canada marketing

materials

. Managed website development and fulfillment of LYSOL Sanitizing Wipes

"Wipe out Germs and Win" on-pack/online game which generated an 11% lift

in sales, 200,000+ site visits, 65,000 entries and over 31% newsletter

opt-ins

. Developed strategic promotional plans to support Lysol portfolio during

key selling periods including Spring, Summer and Cold/Flu seasons

Account Executive, January 2001 - May 2004

. Created turnkey promotional programs and retail specific opportunities to

help Warner Home Video support the release of its NFL, NHL and NBA

championship DVDs

. Managed pre-sell, account specific and consumer promotion tactics

supporting the VHS/DVD release of

Harry Potter and the Sorcerer's Stone, Lord of the Rings, T3 and The

Matrix Reloaded

. One month on-site project management at Warner Home Video in Burbank, CA

for

Harry Potter and the Sorcerer's Stone

. Creative, legal and fulfillment management for Kia's Fall 2001

"Shrektacular " Test Drive Promotion

. Program development and partner management for the 2001 "Warner

Spotlight" catalog promotion

. Completed PMA's "Promotion Planning for Professionals" course

Assistant Account Executive, June 2000 - December 2000

. Liaison between client and agency for top accounts: Warner Home Video,

Sunsweet and Kia

. Budget management for all promotional programs and creative projects,

fulfillment house coordination for all sweepstakes, games and offers

EDUCATION:

New York University, New York, NY

M.S. Direct and Interactive Marketing, December 2005

. Developed business plan for Welcome Gift Boutique - a direct marketer

of unique welcome gifts for out-of-town wedding guests. Looking to

eventually launch company using the plan developed.

. Member, Direct and Interactive Marketing Association

Loyola College in Maryland, Baltimore, MD

B.A. Communications - Advertising, Minor in Business, May 2000

. Dean's List of Distinguished Students (1999/2000)

REFERENCES & SAMPLES:

Available upon request

Contact this candidate