Sales Administrative Assistant

HOLLY J. RUSSELL Phone: 508-***-****

** ***** **** *********@*****.***

Framingham, MA 01701

PROFESSIONAL EXPERIENCE

PILOT DIRECT, Virginia Beach, VA (Remotely from Massachusetts)

May 2009 - Present

Account Manager/Estimates & Procurements

. Liaison between Sales, Clients, and Production

. Strategize list selection criteria for clients using demographics and

mapping software

. Estimate costs for a variety of print and direct marketing campaigns

. Provide monthly cost analysis for major clients

NEXUS DIRECT, Virginia Beach, VA

April 2007 - March 2009

Senior Account Coordinator

. Coordinated marketing programs for assigned clients, including direct

mail, e-mail, and telemarketing campaigns

. Developed program strategies for offers, creative, and audience

segmentation

. Created project schedules & briefs, estimates, and data processing

instructions

. Coordinated with production, creative, media, quality assurance, and

data departments to ensure desired strategies, budgets, and time lines

were met

. Tracked ROI and cash flow for each campaign as compared to clients

cycle plans

NEW ENGLAND CRYOGENIC CENTER, Newton, MA May 2006 -

April 2007

Outside Sales Representative - Virginia Beach, VA

December 2006 - April 2007

. Researched birth statistics/demographics for the state of Virginia

compared to current sales; created analysis report based on findings

which resulted in this position being created

. Educated area Obstetricians/Gynecologists, prenatal nurses, and Lamaze

caregivers on the benefits of cord blood banking

. Created awareness of New England Cord Blood Bank in the Virginia

Beach, VA area

. Monitored supply of emergency collection kits at area hospitals, as

well as availability of information for patients on cord blood banking

and New England Cord Blood Bank

Marketing Manager - Newton, MA

May 2006 - December 2006

. Created and managed annual budget and marketing plan for North America

. Managed all aspects, from inception to completion, for North America

marketing programs including; print advertising, direct marketing, web

advertising, radio advertising, trade shows, and in-house

telemarketing

. Tracked and analyzed lead quantity and quality per program

. Assisted Director of Sales with management of in-house call center

. Revamped marketing programs in order to improve lead quality and

decrease expenditures

. Increased Sales conversion rate from 2% to 13%

. Savings for 2007 marketing expenditures vs. 2006 exceeded 20%

REAL ESTATE CONSULTANT, Fall River Mills, CA August 2005 -

January 2006

. Marketed services/area to business professionals in San Francisco and

surrounding locations

. Marketed services to local banks offering real estate loans

. Located properties for buyers seeking real estate in the area; based

on individual criteria

. Assisted sellers in determining fair market value of their properties

and locating buyers

THE MATHWORKS, Natick, MA May 1997 -

June 2005

*Overlap in dates due to management of multiple programs during same

timeframe

Web-Based Seminar Specialist

January 2002 - June 2005

. Launched program for international corporation, established processes

& best practices

. Facilitated weekly meetings with vendor to resolve system & support

related issues

. Conducted product training sessions for internal users

. Coordinated promotional activities

. Forecasted lead goal based upon annual product revenue targets

. Provided technical assistance to enrollees of live and recorded events

. Analyzed lead quantity vs. origin

. Scrutinized post event survey responses in order to determine success

of promotions, interest

of topics, and quality of presentations

. Maintained library of web seminar recordings on external web site for

post event availability

Advertising Specialist

*April 2000 - January 2002

. Researched trade publications and analyzed market trends in order to

define appropriate print advertisement placements

. Created annual placement schedule based upon budget in excess of $1

million

. Managed corporate-wide program through collaboration with product

managers, external agency of record, and representatives from industry

trade publications

. Tracked point of origin of leads and web site visits generated from

advertising, for the purpose of determining effectiveness of messaging

and ad placements

. Managed vendor relationship with agency of record

Direct Marketing Specialist

*May 1997 - May 2001

. Managed monthly direct mail campaigns with average volume of 100k

pieces per month

. Created annual direct mail schedule based upon budget in excess of $1

million

. Gained knowledge of automation requirements of the U.S. postal

service, & mail house machinery in order to advise on mail piece

design; thereby reducing production costs

. Researched and selected targeted mailing lists

. Tracked point of origin of leads generated from direct mail campaigns

in order to determine quality of campaign and mailing list selection

I.B.M., Lexington, MA (Formerly Atria Software) December

1994 - May 1997

Marketing Programs Specialist

December 1995 - May 1997

. Implemented direct mail campaigns through collaboration with

contracted graphic designers, in-house copywriters, and product

managers

. Acquired mailing lists from a variety of trade publications

. Tracked origin of direct mail leads in order to analyze mailing list

quality

. Managed production of quarterly customer newsletter

. Determined seminar locale based on demographics of contacts in

corporate database

I.B.M., Lexington, MA (Continued)

Marketing Database Administrator

December 1994 - December 1995

. Organized and maintained corporate sales and marketing database

. Distributed lead reports to worldwide sales force on a bi-weekly basis

. Fulfilled product information requests

. Analyzed monthly sales activity reports to ascertain which leads

generated from marketing programs led to product evaluations and sales

CORTEX/ISG, Waltham, MA July 1993 -

December 1994

Course Registrar/Senior Administrative Assistant

. Coordinated annual user conference and on-site product training

classes. Responsibilities included designing conference/course

brochures, maintaining registration lists, and arranging catering

. Provided administrative support for sales and marketing organizations

CRAY RESEARCH, INC., Westborough, MA November 1988 -

July 1993

Senior Administrative Assistant

. Provided administrative support for field sales office

. Coordinated travel arrangements for sales representatives and

technical support personnel

. Arranged meetings between sales representatives, technical support

personnel, and major clients

. Prepared sales contracts

. Improved office efficiency by establishing an easy-retrieval filing

system for all correspondence, product information, and sales

contracts

LEE IMPORTED CARS, INC., Wellesley, MA May 1988 -

November 1988

Advertising Coordinator

. Placed advertisements in local newspapers and magazines

. Coordinated promotional trade shows

EDUCATION

. Business Administration/Marketing program. Nichols College,

Southborough, MA

. Graduate, Framingham South High School, 1988

. 40 hours of continuing education required annually during employment

at The MathWorks. Courses included Business Writing, Presentation

Skills, Advanced Excel, Data Visualization, and a variety of other

Business/Marketing related courses

COMPUTER SKILLS

Microsoft - Word, Excel, PowerPoint, Project, Access, Outlook & FrontPage;

Seagate Crystal Info report writer, WebEx Event Center, Macintosh, and PC

use.

KEY STRENGTHS

Highly organized and detail oriented with proven ability to manage multiple

projects and deadlines accurately and efficiently. Strong data analysis

and project management skills.

Contact this candidate