Manager Sales
Resume:
Steeplechase sbrooks***@yahoo.
Drive com
Holland, PA
18966
Sharon A. Brooks
Profile A highly motivated management and administrative
professional with an exceptional work ethic and
excellent organizational and multitasking abilities.
Outstanding communication and negotiation skills.
Experience 2010-Present The Right
Guy, Inc. Philadelphia, PA
Office Manager (Machine shop sales and service
business)
Responsible for accounts receivable and accounts
payable processing.
Handling all written and email correspondence, as well
as all customer phone inquiries, requests, and
complaints.
Scheduling of all service and installation activity.
Maintaining office supply inventory and office
equipment needs.
Coordinating training/seminar attendance, as well as
making travel arrangements.
Developing and maintaining sales materials, as well as
customer and prospect databases.
Prospecting for new clients, and following up on new
leads and referrals via phone and email communication.
2007-2009 New Era Media, LLC.
Bensalem, PA
Senior Manager Direct Marketing Media and Operations
(In-house agency Contour Adjustable Beds)
Managed the purchase, placement, and performance of
all advertising media employed such as Direct Mail,
Alternative Media, Print, Internet, TV and Social
Media, to ensure the lead generation necessary to fuel
the telemarketing operations. Supervised a team of 6.
Co-directed the rebranding effort and creative
strategy, as Craftmatic Adjustable Beds became Contour
Adjustable Beds.
Oversaw the development of fulfillment material such
as scripts, letters, brochures and other items
ancillary to the primary campaign.
Cut fulfillment costs, approximately 50%, by
redesigning a smaller package to save print and
postage costs, and also by providing electronic
fulfillment.
Contracted with and managed external vendors to
acquire the necessary services for effective campaigns
and ongoing operations.
Worked with outside consultants to develop and employ
advertising testing strategies.
Managed interaction with outside call centers, which
answered calls responding to Television and Internet
advertising.
Directed the internal operations to ensure leads
received from media sources were in formats compatible
with IT specs and coded properly to facilitate
performance tracking.
Represented the marketing department as part of a team
which included IT Department management and staff, as
well as Customer Service Department management, to
facilitate the development, implementation, and
upgrading of all marketing and customer profile
reports.
Set and monitored agency pricing to Contour Beds
Distributor network for leads, advertising services,
and internal fulfillment processing.
Page 2
2001-2007 EAK
Advertising Trevose,
PA
Marketing Manager - Direct Mail US & UK (In-house
agency Craftmatic Adjustable Beds)
EAK Advertising became New Era Media upon the sale of
Craftmatic Adjustable Beds in July 2007. EAK
Advertising was the in-house agency for Craftmatic
Adjustable Beds. Upon the sale, in July 2007,
Craftmatic Adjustable Beds became Contour Adjustable
Beds and the in-house agency was named New Era Media.
Managed various Direct Mail campaigns totaling in
excess of 1 million pieces monthly.
Monitored campaign performance based on P&L; improved
overall front end and backend performance on average
40% using list selection/segmentation strategies and
modeling.
Created and maintained detailed Direct Mail campaign
schedules to provide status reports to the corporate
management team, as well as to participating
independent distributors.
Developed procedures to simplify the advertising
ordering process for Craftmatic independent
distributors.
Interfaced with list brokers to strategically plan
each mailing campaign with the highest performing
lists and list segments.
Implemented new mail piece and list testing ideas.
Identified internal house file database segments for
additional up sell, promotional, rebate, and retention
mailings.
Provided instruction to computer service bureau for
merge purge processing and house file database
segmentation.
Worked with letter shop to ensure timely and accurate
mailing of each campaign and to ensure they were
complying with US postal and international mailing
specifications.
Processed and reconciled vendor invoices; created and
updated job cost worksheets through to reconciliation.
1991-2001 BPS, Inc.
Bensalem, PA
Office Manager/Marketing & Sales Coordinator
(Electrical Product Manufacturer)
Managed all aspects of billing, A/R and A/P general
ledger postings, and payroll processing.
Responsible for handling Human Resource issues
including hiring process and benefits administration,
employee file maintenance, and employee complaints.
Negotiated the purchase of office supplies and office
equipment in accordance with company purchasing
policies and budgetary restrictions.
Provided assistance to the Vice- President of
Marketing
Planned and managed travel, meetings, trade show
participation, and other exhibit related items.
Tracked and analyzed marketing campaigns and sales
statistics.
1983-1986 E. J. Krane, Inc
Lawrenceville, NJ
Executive Assistant/Account Service Representative
(Mailing List Broker Services)
Provided assistance to the Vice-President of Sales and
Client Services.
Serviced client accounts that included Hearst
Publications, Time-Life Books, Columbia House,
Harlequin Books, and other major national mailers.
Made recommendations based on client demographic
profiles regarding the feasibility and availability of
list usage for various mailing and other Direct
Marketing projects.
Coordinated the ordering and timely delivery of client
list selections for Direct Mail acquisition campaigns.
Provided client status reports regarding project
progress, as well as final results.
Education Page 3
Bucks County Community College
Newtown, PA
Associate of Arts/ Business Administration
GPA: 3.6
Temple University
Ambler, PA
Business Administration
GPA: 3.6
Skills Microsoft Office Suite (Word, Excel, PowerPoint,
Outlook, Access), AS400, QuickBooks, HTML, MAC,
Desktop Publishing
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