Sales Customer Service

Lawrence A. Pearlman Phone: 610-***-****

** ******* ****, *********, ** 19083 *****.********@*****.***

Senior Executive ~ CEO & COO

Strategic Planning / Business Development / Operations Management

Results-driven executive with exceptional leadership skills and expertise

managing operations, finance, sales and marketing, in startup, turnaround,

and growth environments. Proven track record of acquiring, building, and

restructuring businesses including financial analysis, capital raising, and

staff development. Analytical, strategic, and conceptual thinker able to

generate new ideas and initiate change. Resourceful problem solver with

proven ability to identify and implement effective processes and solutions.

Articulate communicator, with exceptional interpersonal skills to

effectively lead and mobilize cross-functional teams to accomplish

objectives and meet critical deadlines.

Core Qualifications

Corporate Growth & Strategic Planning & Operations Management

Development Execution

Sales & Marketing Customer Service Business Reengineering

Management

Consumer Trends & Branding Profit Enhancement Business Acquisitions &

Startups

Professional Experience

Leroma Property Co. Chino, California 2004 - present

Real estate Management Company, that manages 13 storefronts in retail strip

mall.

Vice President - Business Development

Responsible for locating acquisition and leasing opportunities for

commercial real estate applications, in the Delaware valley area as well as

Southern California.

American Realty Capital, Jenkintown, PA 2008 -

2009

American Realty Capital primarily invests in single-tenant, freestanding

properties throughout the United States, that are net leased on a long-term

basis to investment-grade and other creditworthy tenants.

Managing Director

Managed Investor relationships, cultivated new client opportunities

resulting in increased investment in REIT. Implemented strategy and

directed a sales team to sell REIT exclusively to Registered Investment

Advisors, a new segment of ARC's marketplace.

Selected Achievements:

> Worked with internal sales force to improve employee effectiveness and

increase productivity. Results reflected in a 100% increase of daily

appointment bookings.

> Developed first "Chairman's Conference," bringing ARC's Executive Team

together in panel discussions with high-prospect broker dealers and

Registered Investment Advisors. Success of event led to planning regular

series of conferences nationwide.

> Company targeted corporately held properties where their primary business

was located in bank buildings, fast food operations and government

agencies. The U.S. Postal Service, and Smith Barney/Citibank were at the

top of the REIT's list for a number of years. In my role as "rainmaker",

and through my connections and relationships, was able to solidify lead,

and take it to proposal.

M.L. Lawrence & Co., Haverford, PA 1983 - 2008

Established and operated prestige-label clothing store servicing 5,000 of

the Philadelphia region's most prominent businesspersons and professionals

for 25 years.

Principal

Developed business, marketing, and advertising plans, and managed "open-to-

buy" plans, monthly and annual sales goals, and operating budgets.

Established contracts with Philadelphia television networks, consulted for

and wardrobed news anchors and executives. Hired and managed staff, created

staff development programs concentrating on accountability, standards of

excellence, product knowledge, communication skills (with extensive focus

on effective phone communication), and thorough follow-through. Created

and managed marketing and advertising strategies, including radio, print,

billboard, and direct mailings. Responsible for locating retail sites and

lease negotiations.

Selected Achievements:

> Pioneered retail expansion in downtown Philadelphia. Expanded business

by relocating to the Main Line in 1986. Secured a tenant for our

landlord, PSFS Bank sold lease to finance move to the suburbs and set up

women's division. Doubled square footage, installed full-scale tailoring

shop, added women's division, and increased sales volume by 50 percent

within one year. Increased sales by over five percent annually to $2.5

million.

> Recruited, Retained and Developed successful store managers. Retention

rate was 6-7 year average, well above industry standard. Managers were

highly sought after, and recruited by high visibility specialty stores

such as Bloomingdale's and Paul Stuart, nation networks such as ABC News,

and high-profile celebrities.

> Recruited, Retained and Developed a high level sales staff for

consistency in the relationship between client and staff by offering

flexible schedules, seminars on product knowledge and providing

professional sales training and weekly sales and service sessions

conducted in house. Staff development programs created higher customer

shopping frequency, more sales by appointment and more trunk show success

leading to higher sales.

> Faced with the introduction of many high-end stores coming into the

market all carrying overlapping vendor structures, we experienced a 10%

decline in previous years sales. We initiated a turnaround process to

earn back our client base. We recovered our business and normal growth

by increasing customer contact, held a series of special events, revamped

our entire store presentation and image, presented a more international

collection of clothing and a much sharper store presentation. This

resulted in a recapturing of 100% of lost revenue within 120 days.

> Changing clothing patterns and habits forced a reexamination of the very

foundations of our Men's Clothing Business, the trend away from suits and

sport coats to corporate casual wear. Implemented a restructuring of our

core business model, shifted our square footage (how we used our real

estate) to reflect the changing trends and offered a much deeper

collection of high end casual wear, resulting in a return to prior period

sales levels.

> Faced with a paradox of limited amount of square footage in our women's

dept., and great interest and potential. We created a series of Trunk

Showings and Special Events, which allowed us to sell to more women of

different sizes and tastes than we could accommodate in the square

footage we had. These were important "Cash Flow Raisers", created COD

transactions, and scheduled during our off seasons and added 20% to our

annual women's sales volume.

> Successfully launched a satellite operation in downtown Philadelphia that

focused on Men's Haberdashery and assorted sportswear to further gain

market share. Increased business, and confirmed to test market that the

concept could be duplicated. Opening the Haberdashery produced an

opportunity for better buying power, better terms of payment, increased

new customers for both stores, and confirmed vision of the power of the

custom/made to measure business. This also led to the launching of a

very successful Trunk Showing business.

> Increased competition from the "High End" Department Stores and better

specialty stores moving into the area, which were carrying a very similar

vendor structure and in some cases offering a more extensive collection

and putting pressure on the overlapping vendors to pull their product

from our store. We created an M.L. Lawrence Private Label, sourced new

resources with equal or better quality. This positioned our store as an

established brand, increased our markup and gave the store a more

International flavor.

> Created and deployed a specialized personal shopping service, which

consisted of a personal gifting intake, managed their gift lists and put

together all of their choices and selections brought to client's home.

Merchandise was wrapped, delivered or shipped to their client list. This

created repeat business and increased our holiday business by 10%.

> Created a partnership with the Arts Community in Philadelphia for a

mutual benefit. Partnered with the Arden Theater Group and the

Philadelphia Museum of Art (helped promote the Matisse Exhibit). Created

a win-win...High visibility with high-end client and creation of new

clients.

Education

Bachelor of Arts in Political Science - 1974

University of California, Los Angeles, CA

Organizational Affiliation

Philadelphia Futures, (2006 - present)

Organization identifies, mentors and scholarships children of color. PF

provides mentoring and academic enrichment programs to prepare these kids

for college and help place them in college. PF provides tuition assistance

and continued mentoring through college. Futures High School graduation

rate is at 98% and 42% go on to attain a 4 year degree in contrast to 11%

graduation rate for low-income, first-generation-to-college students.

Board Member

Raised $75,000 donation from family foundation as part of board outreach.

An M.L. Lawrence annual holiday shopping event to support PF, an academic

enrichment and mentoring program for deserving Philadelphia public school

students. Event generated over $75,000 over eight years and attracted

major donors and mentors to the program.

Currently in the third year of mentoring a student, that will be a senior

spring 2010.Currently working with him in the college selection process and

will continue to work with him through college.

American Liver Foundation (2003 - 2005)

Board Member

Chaired search for new Executive Director, Philadelphia Chapter

Hosted shopping nights to benefit the American Liver Foundation, raising

$8,000.

Germantown Cricket Club (2000 - present)

Member

Community Involvement

Key donor to Coaches vs. Cancer annual event. Worked with St. Joseph's

University coach and customer Phil Martelli.

Partnered with SELAM, a women's medical professional organization. Helped

to increase membership, generate media attention, and raise donations over

$8,000.

Recognized by The Leukemia Foundation for sustained commitment and service

Awards

Recognized by Philadelphia Magazine as "Best Men's Store"

Won numerous "Best of Main Line" awards from the Main Line Times, Main Line

Life and Main Line Today between 1986-2008

Recognized by the Mayor's Office for entrepreneurial leadership in

developing business in Center City Philadelphia.

Received Peco Energy Award for leading small businesses in promoting wind

energy.

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