KRISTEN TRAYNOR

*** ********** **, ***** *****, GA 30005

(c) 404-***-****

abg7ny@r.postjobfree.com

PROFILE

I am a qualified and experienced international marketing professional with

a wide range of marketing and communication skills, and a strong commitment

to achieving objectives.Over the past five years, I gained invaluable

international marketing experience working as a Marketing Manager for the

Risk & Financial Services business of a global financial consulting firm in

London. Since returning home to Atlanta, GA in January 2011, I have been

working as a Marketing Specialist for a growing logistics software company

headquartered in Midtown.

WORK EXPERIENCE

Feb 2011-Present RouteMatch Software Atlanta, GA

Marketing Specialist

. Recruited into newly developed marketing team, reporting directly to

senior executives and responsible for building relationships with

existing customers and identifying and strategizing for new market

entry.

. Responsible for the management and execution of various corporate

events including annual User Group which was attended by over 250

RouteMatch customers. Also successfully developed new platform for

regional

"In-the-Field" training events for current customers.

. Manage the lead generation campaign developed to "warm" cold leads and

funnel into sales team for continuous pipeline development.

. Aid with the development of graphics and collateral, used by sales and

customer support teams.

. Responsible for various e-initiatives including the re-launch of

corporate website and social media strategy.

Oct 2006-Jan 2011 Towers Watson London, UK

Marketing Manager

. Integral part of marketing team, responsible for liaising with senior

stakeholders to develop and deliver marketing strategy in support of

global business goals and objectives.

. Coordinated global marketing campaigns to promote software products

and consulting services.

. Supported regional field marketers in development and delivery of

localized marketing material.

. Responsible for creation/management of marketing budget and produced

regular reports to management on campaign effectiveness.

Events

. Assisted in coordination of internal/external events across UK/Europe,

including management of speakers and topics, client invitation lists,

invitation design and distribution, venue hire, AV, logistics,

catering, webcasts, stand development, incentive buying and on-site

support.

. Organized and coordinated client entertainment/corporate hospitality.

. Responsible for management of $450K event budget across Europe.

Print

. Developd and maintained suite of regular publications, sales support

material and advertising collateral, liaising with central marketing

function and external design agencies as required.

. Managed distribution of direct mail/email and maintenance of client

data on company CRM system.

Web

. Managed updates to external website including articles, events, PR,

client testimonials.

. Maintained marketing pages on company intranet site.

. Developed microsite, www.eusolvency2.com, to support key business

initiative. Undertook SEO campaign to boost natural search and created

Google PPC campaign to support.

Business Development

. Maintained central resource of standard wordings, presentations,

templates and other business development materials as required by

consultants.

Jul 2005-Feb 2006 Halco Lighting Corporation

Norcross, Georgia, USA

Marketing Associate

. Coordinated trade shows, special events, and public relations efforts.

. Established marketing initiatives for several product lines and

managed deadline-driven assignments such as the creation and placement

of advertisements in trade publications.

. Supervised copy writing, graphic design, and print production of

collateral material, including the 2006 Product Specification Guide

utilized by hundreds of Halco employees and customers.

. Conducted competitive analyses and market research.

. Managed the creation and implementation of packaging for all new

products.

. Authored company's public website, with specific responsibility for

sections regarding new products, events, and company news.

May 2005-Jul 2005 Sharitz Marketing Solutions

Duluth, Georgia, USA

Marketing Account Executive Internship

. Performed gate-keeping functions, demonstrating the ability to multi-

task by taking responsibility for day-to-day supervision of projects,

ensuring projects were handled efficiently by organizing details,

understanding timelines, and hitting deadlines.

. Attended strategy sessions with clients to determine needs and

compiled this into creative briefs, project objectives, and proposals.

. Used direct client and vendor contact to provide clients with creative

work, received client change requests, communicated changes to

appropriate vendor, proofed creative for accuracy, and received client

approval on changes.

. Maintained organized and detailed project status sheets to communicate

project status to superiors.

EDUCATION

2008-2009 Chartered Institute of Marketing West

Sussex, UK

Professional Postgraduate Diploma in Marketing

Summary of Subjects Studied: Analysis & Evaluation, Strategic

Marketing Decisions, Managing Marketing Performance and Strategic

Marketing in Practice.

2000-2004 The University of Georgia Athens,

Georgia

Bachelor of Business Administration: Marketing Major

Cum Laude Honors (3.7 GPA)

Summary of Subjects Studied: Marketing Research for Business Decisions,

Marketing Strategies and Decision Making, Consumer and Organizational

Buyer Behavior, Sales Force Strategy and Management, Product and Services

Marketing, Advertising and Sales Promotion, Financial Management,

Principles of Marketing, Management of Organizations and

Individuals.

1996-2000 Rockdale County High School Conyers,

Georgia

College Preparatory Diploma

Top Ten Graduate (4.0 GPA)

OTHER SKILLS

. Expert in use of Microsoft Word, Excel, Power Point, Visio and

Outlook.

. Skilled user of Adobe InDesign, Illustrator, Photoshop, Contribute,

Pagemaker and Table.

. Comfortable with various CRM platforms including SalesForce.com.

. Familiar with Windows and MAC operating platforms.

. Speak conversational Spanish.

. Type 75 words per minute.

INTERESTS AND ACTIVITIES

. Chairman of Towers Watson Social Committee.

. Social Chairman of Xi Delta Sorority.

. Member of high school competitive cheerleading squad.

. I also enjoy travelling, meeting new people, and attending music

concerts.

REFERENCES

. Available on request.

Contact this candidate