Chad B. Gilbert

**** ****** ***** ***** ******: (901)

***-****

Cordova, TN 38016 E-mail:

abg7mg@r.postjobfree.com

Education: University of Alabama

Tuscaloosa, Ala.

Bachelor of Arts, Advertising and Public Relations, '05

Minor in General Business Administration

Work Experience: Archer>Malmo Public Relations

Memphis, Tenn.

May 2010 - Current

Account Executive

. Currently manage one of the largest national accounts at

the region's largest private public relations and

advertising firm

. Serve as chief agency consultant and team leader for brand

management on behalf of a major international service

corporation based in Memphis

. Manage national Internet marketing and advertising program

in conjunction with event marketing and primary education

campaign

. Set and manage $1 million annual marketing and advertising

budget

. Manage and direct comprehensive media relations efforts for

one of the nation's most recognizable residential and

commercial service brands

. Developed online marketing and advertising program that has

helped increase exposure and market share for one of the

brand's top consumer awareness campaigns

. In first six months working on the account, produced and

executed a media plan that resulted in placements in

following media outlets: CNN, TODAY Show, NBC Nightly News,

CBS Evening News, Fox News Radio, MSNBC, CNBC, Chicago

Tribune, Wall Street Journal, Boston Globe, Detroit Free

Press, New York Post and Washington Post

. Media relations campaign (since May 2010) has led to more

than 250 print news articles and 400 broadcast placements

. These placements have netted a total advertising value in

excess of $1 million and 80 million audience impressions

for the client company

. This campaign has resulted in significant lead increases

for multiple service lines across the country for the

client company.

. Serve as spokesperson to news media on client's behalf when

necessary

Obsidian Public Relations

Memphis, Tenn.

December 2007 - May 2010

Account Manager

. Served as the sole account staffer for more than 10

different clients in the Mid-South and region

. Planned and executed effective media relations, marketing,

research and advertising campaigns for each client

. Coordinated with media proactively on media pitches and

advisories

. Oversaw coordination between Obsidian clients and a deep

roster of external suppliers, promotional vendors and

graphic design firms

. Worked with clients to set annual budgets as well as

campaign-specific timelines and budgets to maximize

advertising ROI

. Interfaced with client ownership and management personnel

. Managed the creative process for print, broadcast and

online advertising and collateral pieces - from the

conceptual stage to final execution

McNeely Pigott & Fox Public Relations, LLC

Nashville, Tenn.

May 2005 - November 2007

Associate Account Executive

. Serviced accounts for eight clients including work for

corporate, non-profit and grassroots campaigns at the

largest independent firm in the Southeast

. Experience with technical and creative writing

. Clients included a major electrical utility, bank,

hospital, lobbying organization, healthcare technology

firm, national transportation company, pharmaceutical

company and financial products company

. Media relations experience on a national, regional and

local level - with placements in each

. Experience with event planning and execution

. Developed award-winning collateral materials including

annual reports, brochures and newsletters

. Developed strategic marketing and advertising campaigns for

a variety of clients with experience in print, television

and Web placement

. Experience with working on tight deadlines, for multiple

clients or supervisors concurrently

. Three projects won Parthenon awards from Nashville PRSA

chapter, and another was nominated for Silver Anvil

(National PRSA)

University of Alabama Office of Media Relations

Tuscaloosa, Ala.

June 2003 - May 2005

Student Communications Specialist

. Serviced eight colleges within university as public

relations assistant

. Wrote feature stories, covered events and pitched local

media

. Produced faculty newsletter and wrote for university Web

site

Dateline-Alabama Tuscaloosa,

Ala.

September 2001 - June 2003

Weekend editor, photographer, sports reporter

. Served as night editor and writer for nation's top student-

run Web magazine

. Wrote breaking news pieces and served as photographer for

events

Selected Accomplishments and Results:

. Two-time Parthenon Award winner (Public Relations Society

of America, Nashville chapter)

. Led media relations efforts for a national transportation

company's regional event - a media campaign that resulted

in more than 2,000 media hits in a two-week span (national

and international coverage)

. Developed a media plan and marketing campaign that caused

an 80 percent increase in patient volume for a local

primary health care practice

. Implemented a company's first-ever client satisfaction

research survey that led to the creation of a B2B best-

practices review for a local professional services firm

(that ultimately led to their best year-over-year client

retention rate in company history)

. Directed media relations campaign for a small Memphis CPA

firm that netted more than $126,000 in free local print

media exposure in 2009 alone (based on published

advertising book value)

. Managed a marketing database of more than 9,000 patients

for a health care company - carried out external marketing

efforts to identify contact information for all patients

and vendors

. Garnered more than $1 million in book value through unpaid

media relations for all clients during 2008-09

Areas of Expertise

Marketing support and counsel National, regional and local media

Collateral campaign and print relations

development Media pitch writing

Market research and analysis Graphic design (Quark, InDesign)

Technical and creative writing Copy editing

Brand management Campaign budgeting and vendor pricing

Media buying Corporate presentations

Print, broadcast and online ad Event logistics planning and on-site

development support

Executive speech writing and Social networking and marketing

media prep

Contact this candidate