Clara Rodriguez
**** ** *** *** *******, FL ***** Phone: 305-***-****
*****.*.*********@*****.***
Sales/Marketing Management
Skills
Marketing Strategies & Campaigns Focus Group & Market Research
Corporate Communications Successful Training Utilizing
Creative Team Leadership Presentation Skills and Tools
Sales
• Creative and Effective Merchandising
Techniques
Organizational and Time
Web & Print Content Development Management
Set Priorities and Multi Task Public & Media Relations
Verbal and Written Communication New Product Launch
Problem Solving and Analytical Skills Develop and Maintain
Relationships
Bilingual – English / Spanish
Recent Awards
Gold Medallion Studio Recognition (Merle Norman Cosmetics) 2003 2007
Certificate of Excellence (MNC, highest degree of excellence in customer service), 2003 2007
Professional Experience
STATE FARM INSURANCE – Cooper City, FL
Licensed Staff Agent, 12/1998 to 5/2009
• Managed Own Book of Business.
• Sales to New and Existing Policyholders
• Counsel and Advise Prospects & Policyholders on matters of protection and coverage.
• Service & Build Business Relationship with Policyholder.
• Train Others to Achieve Sales Results.
• Prospecting and Marketing.
Image Consultant, 2007 to Present
AICI – Florida Chapter President Elect
• Certified Image Consultant
• Event Planning and Organizing
• Marketing and Merchandising
• Doncaster Wardrobe Consultant/Agency Leader
• Personal / Professional Make up Artist
CLARINS – South Florida
Account Development Specialist, 3/2010 to 8/2010
• Plan and Execute Events to Drive Retail Sales
• Coach and Motivate Skin Care Specialist
• Assess Counter Performance and Set Goals
• Lead and Sell by Example
• Communicate with Sales, Education and Management of Daily
• Host Briefing and Debriefing Session with Counter Team
MERLE NORMAN COSMETICS & SPA – Pembroke Pines, FL
Business Owner/Manager/Make up Artist, 12/2002 to 12/2007
• Gold Medallion Studio Recognition.
• Managed Retail Floor and Day Spa.
• Sales / Marketing, Customer Service and Makeup Artistry.
• Special Occasion / Bridal Makeovers, Make up Lessons and Image Consulting.
• Airbrush Tanning Artistry.
• Human Resource, Payroll, Monthly Staff Scheduling.
• Interviewing and Hiring
• Training and Development of all Prospective Staff.
• Successful Trainings Utilizing Presentation Skills and Tools
• Calculating Revenue, Counter and Personal/Team Goals.
• Ordering and Management of Inventory.
• Event Planning and Organizing, including Press Releases.
• Visual Merchandising and Promotional Marketing.
• Designed and Developed Brochures and Flyers
PREFERRED EMPLOYERS GROUP – Miami, FL
Vice President of Sales, 10/1996 to 10/1998
• Manage Area Sales function for group.
• Supervision, support and development of team.
• Responsible for the profitability and growth of the area
• Financial management: reporting, controls financial systems and efficiency.
Technology
Software: Photoshop, POS, MS Office (Word, Excel, Access, PowerPoint, Publisher)
Education
FLORIDA INSURANCE SCHOOL – Ft. Lauderdale, FL
• Property & Casualty Insurance License
• Life & Variable Annuities Insurance License
FASHION IMAGE INSTITUTE
Color and Body Analysis
•
Fashion Personalities and Styles
•
Clothing Design and Style
•
Wardrobe Analysis
•
MERLE NORMAN COSMETICS HOME OFFICE TRAINING – Los Angeles, CA
Grand Opening Studio Design
• •
Public Relations Merchandising and Product Displays
• •
Advertising Employee Relations
• •
Product Knowledge Business Management
• •
Makeup Artistry and Understanding Color Selling Plan
• •
MIAMI DADE COLLEGE – Miami, FL
• Business Management