Clara Rodriguez

**** ** *** *** *******, FL ***** Phone: 305-***-****

abg7k9@r.postjobfree.com

Sales/Marketing Management

Skills

Marketing Strategies & Campaigns Focus Group & Market Research

Corporate Communications Successful Training Utilizing

Creative Team Leadership Presentation Skills and Tools

Sales

• Creative and Effective Merchandising

Techniques

Organizational and Time

Web & Print Content Development Management

Set Priorities and Multi Task Public & Media Relations

Verbal and Written Communication New Product Launch

Problem Solving and Analytical Skills Develop and Maintain

Relationships

Bilingual – English / Spanish

Recent Awards

Gold Medallion Studio Recognition (Merle Norman Cosmetics) 2003 2007

Certificate of Excellence (MNC, highest degree of excellence in customer service), 2003 2007

Professional Experience

STATE FARM INSURANCE – Cooper City, FL

Licensed Staff Agent, 12/1998 to 5/2009

• Managed Own Book of Business.

• Sales to New and Existing Policyholders

• Counsel and Advise Prospects & Policyholders on matters of protection and coverage.

• Service & Build Business Relationship with Policyholder.

• Train Others to Achieve Sales Results.

• Prospecting and Marketing.

Image Consultant, 2007 to Present

AICI – Florida Chapter President Elect

• Certified Image Consultant

• Event Planning and Organizing

• Marketing and Merchandising

• Doncaster Wardrobe Consultant/Agency Leader

• Personal / Professional Make up Artist

CLARINS – South Florida

Account Development Specialist, 3/2010 to 8/2010

• Plan and Execute Events to Drive Retail Sales

• Coach and Motivate Skin Care Specialist

• Assess Counter Performance and Set Goals

• Lead and Sell by Example

• Communicate with Sales, Education and Management of Daily

• Host Briefing and Debriefing Session with Counter Team

MERLE NORMAN COSMETICS & SPA – Pembroke Pines, FL

Business Owner/Manager/Make up Artist, 12/2002 to 12/2007

• Gold Medallion Studio Recognition.

• Managed Retail Floor and Day Spa.

• Sales / Marketing, Customer Service and Makeup Artistry.

• Special Occasion / Bridal Makeovers, Make up Lessons and Image Consulting.

• Airbrush Tanning Artistry.

• Human Resource, Payroll, Monthly Staff Scheduling.

• Interviewing and Hiring

• Training and Development of all Prospective Staff.

• Successful Trainings Utilizing Presentation Skills and Tools

• Calculating Revenue, Counter and Personal/Team Goals.

• Ordering and Management of Inventory.

• Event Planning and Organizing, including Press Releases.

• Visual Merchandising and Promotional Marketing.

• Designed and Developed Brochures and Flyers

PREFERRED EMPLOYERS GROUP – Miami, FL

Vice President of Sales, 10/1996 to 10/1998

• Manage Area Sales function for group.

• Supervision, support and development of team.

• Responsible for the profitability and growth of the area

• Financial management: reporting, controls financial systems and efficiency.

Technology

Software: Photoshop, POS, MS Office (Word, Excel, Access, PowerPoint, Publisher)

Education

FLORIDA INSURANCE SCHOOL – Ft. Lauderdale, FL

• Property & Casualty Insurance License

• Life & Variable Annuities Insurance License

FASHION IMAGE INSTITUTE

Color and Body Analysis

•

Fashion Personalities and Styles

•

Clothing Design and Style

•

Wardrobe Analysis

•

MERLE NORMAN COSMETICS HOME OFFICE TRAINING – Los Angeles, CA

Grand Opening Studio Design

• •

Public Relations Merchandising and Product Displays

• •

Advertising Employee Relations

• •

Product Knowledge Business Management

• •

Makeup Artistry and Understanding Color Selling Plan

• •

MIAMI DADE COLLEGE – Miami, FL

• Business Management

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