Ron Mullen
Upper Montclair, NJ 07043 **********@*****.***
Business Development and Sales Representative
* ********* ********** ******* ** Fortune 500 companies, ad agencies and non-profit
organizations.
5 Adept developing senior-level client relationships using consultative sales skills.
6 Expertise in turning unconventional ideas and products into successful sales.
7 Proven ability to sell creative test packages, resolve complex mailing situations and
reduce client direct marketing costs.
PROFESSIONAL EXPERIENCE
NorthstarDirect, Manchester, NH 2009-2010
Leading direct-mail web printer.
8 Sold web and print direct mail insert packages.
9 Sourced and developed Nestle, Gerber Life Insurance, Merkle, and several ad
agencies.
10 Annual sales were $ 1 million.
WorkflowOne, New York, N.Y 2005-2009
Business Development Manager
11 Sold direct marketing and multimedia premium products to advertising agencies,
event marketing agencies and related corporations.
12 Consistently met quota $3 million annually.
13 Opened new markets and annual contracts in the Pharmaceutical and Wine & Spirits
industries.
Transcontinental Direct (New York, NY) 2003-2005
Business Development Manager
Multi-service direct-mail company specializing in high volume printing, data processing
and mailing services.
14 Sold direct marketing solutions to advertising agencies, financial and non-profit
organizations utilizing a consultative sales approach.
15 Sold creative test package ideas and postal optimization analysis as value-added
products.
16 Managed and increased business in strategic accounts such as American Express,
Bank of New York, and Juvenile Diabetes Association.
17 Created new package designs that increased sales and generated repeat and referral
business.
18 Exceeded sales quota of $2.5 million.
Ron Mullen
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RR Donnelly/Wallace (New York, NY) 1985 - 2003
Sales Representative Direct Marketing
Full-service marketer and manufacturer of personalized direct mail, print fulfillment and
logistics for the publishing, healthcare, advertising and financial service industries
19 Secured and built an account base of leading corporations such as: Primedia, Bell
South, RJ Reynolds Tobacco, Time, Inc., FCB Direct with sales worth $6 million.
20 Cultivated and obtained American Express account which positioned the company as
a leader in the direct mail industry.
21 Organized the conception and execution of direct mail campaign testing and
promotions which culminated in successful roll-out programs that generated repeat
and referral business
22 Won multiple top-producer awards based on a consistently exceeding the $8 million
quota.
EDUCATION AND TRAINING
BA Political Science, City University of New York (New York, NY)
AFFILIATIONS
Interactive Ad Board (IAB.Net)
Direct Marketing Association of New York