Manager Marketing

Ellen Espartero Carpe

*** ****** ******* **** 703-***-****

Boca Raton, FL 33486 abg7h7@r.postjobfree.com

Senior Product and Program Management

Professional Profile

Expertise in managing both large and small scale product development

initiatives with proven success in influencing diverse, cross-functional teams

to achieve objectives and meet critical deadlines.

Skilled strategist who formulates plans and executes into workable solutions by

using best practices that deliver quality solutions through improved staff

productivity

Long standing international and offshore experience, with demonstrated success

of managing both local and virtual teams

Areas of Expertise

Strategic Planning and Leadership

Customer and Market Research

Productivity and Efficiency Improvement

Decision Making

Project and Planning/Execution

Change Management

Customer Satisfaction

Cross-Functional Team Leadership

Revenue Goal/Growth Attainment

Influence, Persuasion, and Communication

Multi-Site Operations

Problem Solving

Professional Experience

Open Peak, Inc. - Boca Raton, FL

Lead Program Manager, August, 2008 - June 2011

. Chosen to lead the product and software teams in the development of

OpenPeak's communication systems and tablet devices that deliver

simple user control of VoIP telephony, digital media, Internet

content, messaging applications and consumer electronics.

. Successfully managed the development and launch of over 65k prototype

media devices for global customers including Telef nica Brazil, O2

(UK), Telio (Norway), Avaya and Swisscom. Usage of devices exceeded

expectations by 12% (collectively) over a 6 month period and

development of new applications fast-tracked due to customer

feedback.

. Created and enhanced call handling scripts and provided virtual

training on the device, to drive lower call times.

Independent Consulting

Product Marketing, May, 2007 - July 2008

Clients Included: Scripps Network (Food Network and HGTV), AOL, OPEN

Sports, Dorm Noise, Perfect Sense Digital, Animal Attraction, Vive

Computing

. Developed product roadmaps to support business strategies while

defining product functionality, including redesign of Portals to

drive traffic.

. Defined product development process and change management standards

to reduce scope creep and improve productivity.

. Provided product design and development consulting to enhance

usability of current functionality, as well as evaluated market needs

by analyzing consumer behavior on competitive sites and market

trends; then provided guidance and interactive strategies to enhance

website to drive user acquisition and retention.

AOL LLC - Sterling, VA, September 1997 - May 2007

Sr. Program Manager, International Product Management, December, 2006 -

May, 2007

. Asked to lead and manage the performance and implementation of all

product and technical requirements for over 20 AOL products in AOL

Europe (i.e. localized versions of AOL.com; AOL Mail; AIM; etc.).

. Instrumental in managing $11MM budget in the execution of partnership

agreements in AOL Europe, which led to successful partnership with

The Carphone Warehouse and Telecom Italia.

. Led matrixed teams in successful development, project management, and

administrative coordination to support AOL Europe partnership

integrations.

Sr. Program Manager, AOL Europe Strategic Alignment, December, 2005 -

May, 2006

. Recruited to represent European business, product and technology

interests in the US and ensure full understanding of opportunities

resulting from global developments for AOL Europe.

. Led the successful on-time launch of new global design for AOL UK,

AOL DE, and AOL France by engaging AOL Europe Product Team and US

teams to collaborate, agree and jointly develop and refine product

strategy for a global portal design.

. Supported development of Europe product and IT technology strategies

and roadmaps by ensuring adherence to schedules and developing

solutions to program problems.

Sr. Product Marketing Manager, Client Services & Web Products,

September, 2003 - December, 2005

. Promoted to give strategic product marketing direction for the

development and launch of AOL's flagship services, including AOL 8.0,

AOL 9.0 Optimized and AOL 9.0 Security Edition. Services produced

acclaim for better Parental Controls, Spam Filtering enhancements,

and overall Safety and Security functionality.

. Led product marketing and operational leadership to build marketing

plans that defined success targets and process to achieve them, while

coordinating for on time deliveries.

. Leveraged internal and external research to support marketing

efforts, improve product feature development, and manage end-to-end

measurement of customer satisfaction.

Product Marketing Manager, Global Web Portal, August, 2001 - September,

2003

. Managed the AOL.com website to success with 280MM weekly page views

and 70MM weekly sessions. Achieved 2003 e-commerce revenue goal by

integrating strategic e-commerce promotions through newly created

network inventory.

. Orchestrated the collaboration with global business owners,

marketing, programming and engineering teams to formulate the new

AOL.com strategy in order to increase retention and member

acquisition.

. Created global product requirements by working closely with the

domestic and international development, creative and project teams,

to deliver a global look and feel for all portals including AOL, AOL

UK, AOL, DE, AOL France, AOL Argentina, and AOL Brazil.

Product Marketing Manager, AOL International, January, 2000 - August,

2001

. Gathered, documented, and managed all requirements for the My AOL, My

Places and Love@AOL products which were launched in France, Germany,

UK, and Australia.

. Worked with the Program managers in each country to determine project

schedules and international launch timelines for My AOL.

. Collaborated with US Love@AOL team on marketing, promotions and

events for Brazil, Mexico, Argentina, and Australia, while managing

implementation of all new features.

Project Coordinator, International Services, September, 1997 - January,

2000

. Responsible for maintaining special projects for International

clients.

. Managed monthly tracking of each country's top priorities.

Education

East Carolina University, Greenville, NC

Marymount University, Arlington, VA

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