Sales Marketing

DENISE L. BOVO

**** ******** *****

Germantown, TN 38138

phone: 901-***-****, email: abg78e@r.postjobfree.com

Skilled planner and leader who works well with diverse teams. Adept in

identifying customer needs, building compelling, sustainable brands, and

capturing customer loyalties. Effective communicator with audiences at all

levels, including executives, colleagues, front line employees, and

clients. Proven vendor management abilities with a track record of reducing

costs and enhancing services.

PROFESSIONAL EXPERIENCE

Communications Principal, FedEx Innovation, Memphis, TN,

March 2010 - June 2011

Leadership position in developing communications for a new-to-the world

service.

.Project manage the overall communications plan,, which covers writing

internal and external messaging across all media

.Lead development of materials supporting the service launch including

marketing, online and offline sales support

.Project management of timelines, agencies, sourcing, budgeting,

scheduling, RFP-writing, and cross-function teams

.Hands-on designer;DTP;photoshop, Illustrator, Quark, InDesign,

.Develop weekly and monthly senior executive level presentations and

updates

Director, Brand and National Partnerships, Extra Space Storage, Inc.,

Memphis, TN, March 2002 - March 2010

Built a consumer lifestyle brand positioning for the second largest

publicly traded self-storage REIT serving the residential

and business community with over $270 million+ in annual sales from 700+

stores. Reported to the SVP Marketing

.Increased YOY sales growth an average of 20% by implementing on and

offline customer referrals, co-branded Visa gift

card programs, and strategic partnerships. Introduced an innovative

line of private label products.

.Modernized Corporate logo signature on all major and minor signage

applications, and revamped all brand guidelines documents

used in all aspects of signage and internal store design.

.Overhauled all store interiors with custom interior signage, countertop

displays, wall mounts, and retail areas.

.Negotiated exclusive co-branded partnerships with market leaders such as

Delta Airlines, AAA, MyPoints.com

and Upromise.com doubling ancillary sale and lead generation to the call

center and website.

.Mentored and trained internal business leaders and field personnel on

local direct selling techniques.

.Worked with Franchisees on the integration of synergistic marketing

initiatives that were cost effective for the owners.

Vice President, Marketing & Public Relations, PlanetRx.com, Memphis, TN

April 2001 -February 2002

Directed all brand advertising & multi-channel consumer marketing programs

and PR efforts for this leading e-commerce destination site in the health

care industry featuring 10,000+ everyday drugstore and medical items, a

wealth of information, live events and weekly online customer newsletters.

.Sold prime domain names to leading pharmaceutical companies bringing in

1 million+ in bottom line revenue.

.Sought out sponsorships from major pharmaceutical manufacturers for Rx

and OTC product lines and content.

.Developed and administered additional revenue streams from banner

advertising, 'opt-in' e-newsletters and direct mail programs.

.Built ongoing customer database segmentation to maximize acquisition

and retention programs.

Vice President, Marketing, ihomedecor.com, Memphis, TN

September. 1999 - September.2000

Launched and developed a recognizable ecommerce brand for start-up in

the home decor space.

.Grew sales volume over 50% by developing and nurturing a strong

on-and-offline affiliate program.

.Hired and directed outside agencies in the creation of television

advertising, print and PR efforts.

Creative Director, Barnes & Noble Direct, New York City, NY

February 1995 - August. 1999

Launched targeted "barensandnoble.com" catalogs and direct response

promotional materials aimed at multi-channel consumers

increasing YOY net profit by 1.5%

.Designed and directed domestic and international catalogs,

advertising, production staff of 15+ and multi-million dollar budget

.Refocused catalog strategy to meet changing consumer demographics

and buying preferences of online shoppers.

.Collaborated with Vice Chairman and sr. merchandising executives

ensuring the achievement of company business objectives.

DENISE L. BOVO

Catalog Director, National Office Supply, (STAPLES acquisition) Hackensack,

NJ January 1993 - February 1995

.Directed advertising staff, vendors & budgets of B-to-B catalog serving

a Fortune 500 customer base.

.Negotiated cooperative advertising partnerships with major

manufacturers and captured $1,000,000+ in ancillary

ad revenue offsetting bottom line production costs.

.Selected suppliers and negotiated third-party creative service

contracts.

EDUCATION

HTML/Online production techniques - Pratt Institute for Continuing

and Professional Studies, New York, NY

Bachelor of Arts in. Advertising/Creative Writing. Graduated with

honors, CUNY, The Bernard M Baruch College, New York, NY

SKILLS

Six Sigma Certification

DTP: PC/MAC: InDesign, Keynote, PowerPoint, Illustrator, Photoshop,

word processing, Excel

HTML and web production: Dreamweaver, Fireworks- Image Ready

Emmy Award winning video and radio pre-and post-production

producer.

MEMBERSHIPS

Direct Marketing Association, 1999 Program Advisory Committee,

COMMUNITY SERVICE

Served on the Shelby County Government Board of Beer and Wine

Commissioners

CONSULTANCIES AND LONG-TERM SOLO PROJECTS

Wine4Asia.com - Hong Kong

Developed the 'look and feel' of online user interface and policies

for this start-up in the gourmet food and wine space in Asia.

Met with and facilitated negotiations with online providers of

loyalty programs, search engine listings and destination sites

popular in Hong Kong, Singapore and Korea. Mapped out an annual

email program towards new customer acquisition.

Trained in-house staff on affiliate marketing practices and started

investigating which affiliate channel is their best fit.

The Fogelman College of Business and Economics - Memphis

Directed an initiative to create a compelling online channel to enhance

their methods of acquiring viable candidates for

their Executive MBA Program. Expanded site capabilities to serve as a

portal for a wide variety of University programs,

alumni associations and other informational resources to all interested

parties to learn more about the universal

qualifications needed to enter the EMBA program

The Orpheum Theatre - Memphis

Directed a multi-million dollar local marketing initiative including

strategy and roll-out for the pre-promotion through

ticket sales for 8 major New York Broadway Shows to perform in the Mid-

South.

Work with talent management in contract negotiations, ROI analysis and

final payment reconciliations

Portfolio available upon request.

Contact this candidate