Steven H. Cohen

Digital Marketing/Internet Strategist

Technical Writer

***** ********** ***

Johns Creek, GA 30005

770-***-**** cell

abg6v4@r.postjobfree.com

SUMMARY

. Help companies design and deploy integrated marketing programs based

on clients' business objectives and brand strategies

. Create Internet marketing research/competitive analysis reports for

companies who need service and/or product websites

. Experience in creating SEO optimized content for websites, creating

technical manuals and technical training manuals

. Provide keyword research for local, special niche and nationwide

Internet marketing

. Set up LinkedIn, Twitter, Facebook and Youtube social media accounts

. Create websites, landing pages, monetization websites and blogs

. Create email marketing campaigns including Customer Retention-

Acquisition programs

. Strong communication and problem solving skills. Innovative outside

the box thinker

. Ability to simplify complex information

. Collaborate with designers, programmers, writers, webmasters,

trainers, marketing managers, business owners, managers, IT staff,

clients and end users on Internet marketing and technical writing

SOFTWARE

Windows; HTML; FrontPage; WordPress; cPanel; Word; Excel; PowerPoint;

Publisher; Visio; Adobe Acrobat & Various Screen Capture Programs

WORK EXPERIENCE

2006 - Present

Currently performing the following contract work for various small

businesses:

. Create B2B and B2C websites, landing pages, monetization websites and

blogs

. Set up LinkedIn, Twitter, Facebook and Youtube social media accounts

. Create and maintain content for various B2B and B2C websites

. Create email drip campaigns for customer retention/acquisition

. Internet marketing & strategizing services

. SEO (Search Engine Optimization) and PPC (Google Pay Per Click

Adwords)

. Write Articles

. Website Project Management

. Technical Writing

Technical Environment: Word, Excel, PowerPoint, Publisher, HTML, FrontPage,

Wordpress, TextPad, Acrobat, Visio, Hyper-Snap Screen Capture Program,

Fantastico and cPanel

2001 - 2006

Performed short-term technical writing, training/training development and

consulting assignments for various small businesses.

. Created sales and marketing material for small businesses

. Developed training material for sales team and end users

. Created and maintained content for small business websites

Technical Environment: Word, Excel, PowerPoint, Publisher, HTML, FrontPage,

TextPad, Acrobat, Visio, Hyper-Snap Screen Capture Program

2000 to 2001

Consulting Projects for IRC (Information Resource Consultants) Atlanta, GA.

Companies included: HealthExchange.com and an Internet startup company

. Involved in brainstorming sessions for creative development of complex

web portal including defining processes for program functionality

. Flow charted detailed use cases before creating them

. Created and edited detailed use case specifications (Rational Rose)

and screen shots

. Implemented Information Mapping techniques to develop online Help

(HTML) system for internet applications

. Developed user manual and provided end user training

Technical Environment: Word, WordPerfect, Excel, PowerPoint, ToolBook II

Instructor, Visual InterDev, Visual Basic, PageMill, TextPad, Visio and

Hyper-Snap Screen Capture Program

1998 - 2000

CADegy

Atlanta, GA

. Senior technical writer and junior programmer for CBT and WBT courses.

Implemented Instructional Design and Information Mapping techniques to

develop complex task driven CBT courses for the following programs:

AutoCAD and various other programs. Program length ran from 1 to 5

CD's per program

. Responsible for maintaining the company web site

Technical Environment: Word, WordPerfect, ToolBook II Instructor, Visual

InterDev, Visual Basic, PageMill, TextPad, Acrobat, Visio, FrontPage, HTML

and Hyper-Snap Screen Capture Program

1996 - 1998

CADegy

Atlanta, GA

. Technical trainer, technical writer and CBT developer

. Provided instructor led training for corporate and government

organizations. Training took place on and off site

. Implemented Information Mapping techniques to develop complex task

driven software training manuals and exercise labs for various

software programs

. Implemented Instructional Design and Information Mapping techniques to

develop complex task driven CBT courses for various software programs

. CBT development included: Course design & layout; Storyboarding &

composition design & layout; Narrators script design & layout;

Interface design & layout; On-line help; Interface

development/programming; Animation; Sound editing; Video editing;

Sound & video mixing and Product quality assurance testing

Technical Environment: Word, WordPerfect, ToolBook II Instructor, CBT

Express, HiJaak Pro and Visio.

1990 - 1996

CADegy

Atlanta, GA

. Technical trainer and technical writer. A developer of interactive

training and instructor led software training company located in

Atlanta, Georgia

. Provided corporate and government software training to corporations

both in the classroom and on-site. Course subjects included: CAD,

Windows, word-processing and various other applications

. Implemented Information Mapping techniques to develop complex task

driven software training manuals and exercise labs for various CAD

programs

Technical Environment: Word, WordPerfect, ToolBook II Instructor, CBT

Express, HiJaak Pro and Visio.

EDUCATION

Bachelor of Arts, Television, Film & Video Production

Columbia College, Los Angeles, California

Please note - I do not provide Instructional Design or Training Services

**I am looking for contract/consulting opportunities, not full time

employment

Contact this candidate