Marketing Assistant

DON LLOYD COOK, JD, PHD., CIPP, CIPP/C

**** *. **** **** *****, Fayetteville AR 72701● 501-***-****● abg6ty@r.postjobfree.com Page 1 of 2

CAREER TRACK

Don Lloyd Cook, PLLC/Acting General Counsel, Bridge and Post, Inc.

April 2011 to present

Attorney and consultant in private practice. Acting GC and CPO for online advertising startup in stealth phase.

Director, Privacy

Walmart Stores, Inc., December 2010 to April 2011

Worked on privacy initiatives with Walmart.com and other internal projects, consulted with and assisted CPO, and served as a

Subject Matter Expert on privacy and privacy law for the world’s largest retailer.

Chief Privacy Officer and General Counsel

Feeva Technology, Inc., October 2007 to October 2010 (General Counsel from January 2010, previously associate GC).

Startup online advertising company in San Francisco, California. Developed and led privacy and outreach programs including

major privacy advocacy groups (Center for Democracy and Technology, Electronic Frontier Foundation), extensive contacts with

House and Senate staff, FTC and FCC. Managed outside counsel, development of internal contracts, documents, review of

external NDAs and contracts, external contract negotiations, and advised CEO.

Senior Consultant – Privacy and Risk

Acxiom Corporation, January 2006 to September 2007

Senior Consultant, Privacy and Risk. Acted as a Subject Matter Expert in US/European Privacy law. Multiple privacy projects

including $1 million contract for privacy assessments across multiple lines of business.

Assistant Professor

University of New Mexico, 2003 2005 • Georgia State University, 2000 2003 • Louisiana Tech University, 1999 2000

Developed and implemented innovative teaching techniques at the UNM. Led undergraduate, graduate, and executive level

courses for Georgia State. Co developed and taught Tech’s first e commerce marketing course.

Congressional Fellow

United States House of Representatives, Office of the Hon. Congressman Rick Boucher, July 1996 December 1996.

Virginia Tech Congressional Fellow; Legislative Assistant to Congressman Rick Boucher.

Instructor/Research Assistant/Doctoral Student

Virginia Tech, 1994 1999

Co developed and taught Virginia Tech’s first Internet law class.

Attorney

Lisle Law Firm (AV), 1992 1993 • Private Practice, 1989 1992

Researched and co wrote a successful appellate brief on a $180M municipal bond case, fee award to the Lisle firm totaled $2.7M.

Civil and criminal law, appellate attorney and ghostwriter on cases involving Fourth Amendment issues (US Supreme Court),

wage and hour law, real estate covenants, workers’ compensation, and FDIC litigation.

ACADEMIC AND PROFESSIONAL CREDENTIALS

Ph.D. in Marketing, Beta Gamma Sigma, Virginia Tech

M.B.A., Sigma Iota Epsilon, University of Arkansas Walton School of Business

J.D., University of Arkansas School of Law, Fayetteville

B.S.B.A. in Personnel Management, University of Arkansas

Bar Admissions, Arkansas Supreme Court and Court of Appeals, US District Courts in Eastern and Western Districts of Arkansas,

Northern District of Oklahoma, Eighth Circuit Court of Appeals, US Supreme Court

Member, American and Arkansas Bar Associations, International Association of Privacy Professionals

Professional Certifications

CIPP (Certified Information Privacy Professional), International Association of Privacy Professionals (IAPP)

CIPP/C (Certified Information Privacy Professional/Canada) IAPP

CHP, CHSS (Certified HIPAA Professional, Certified HIPAA Security Specialist) HIPAA Academy

DON LLOYD COOK, JD, PHD., CIPP, CIPP/C

2417 N. East Oaks Drive, Fayetteville AR 72701● 501-***-****● abg6ty@r.postjobfree.com Page 2 of 2

SELECTED PRESENTATIONS AND CONFERENCE PARTICIPATION

Invited Participant, Ponemon Institute Responsible Information Management (RIM) Conference, Santa Fe, NM, July 15 th 17th,

2010

Invited Speaker, Telco 2.0 Conference, Topic: “Privacy Regulation and Behavioral Advertising,” Boston, MA, February 3 4,

2010.

Invited Participant, Ponemon Institute Responsible Information Management (RIM) Conference, Minneapolis, MN, July 16 th

18th, 2009

Targeting Individuals Online: What Every Lawyer Should Know About the New Technologies and Marketing Practices of

Behavioral Advertising, presentation by Don Lloyd Cook for the Committee on Cyberspace Law, American Bar Association

Section on Business Law Spring Meeting, Vancouver, Canada, April 18th 2009.

Privacy Basics: Origins and Development of Privacy Law in the US (and in Europe), presentation by Don Lloyd Cook for the

Arkansas Bar Association, Privacy CLE, April 24th, 2009. Acted as organizer and coordinator for this event..

The Behavioral Advertising Controversy, presentation by Don Lloyd Cook for the Arkansas Bar Association, Privacy CLE,

April 24th, 2009. Acted as organizer and coordinator for this event.

The Future of U.S. Privacy Law and the Case for Comprehensive National Privacy Legislation, presentation by Don Lloyd

Cook for the Arkansas Bar Association, Privacy CLE, April 24th, 2009. Acted as organizer and coordinator for this event,

Association Fall Legal Institute CLE event October, 2009.

Privacy Challenges and Opportunities With Evolving Advertising, presented by Alan Chapell, CIPP, President, Chapell and

Associates LLC, Don Lloyd Cook, CIPP, CPO at Feeva Technology, Inc., and Dr. Eloise Coupey, Associate Professor, Pamplin

College of Business, Department of Marketing, Virginia Tech at the International Association of Privacy Professionals (IAPP)

Summit, Washington, DC, March 27, 2009.

Conference Co Chair (with Jerome Williams and Jeff Langenderfer) 2005 American Marketing Association Marketing and

Public Policy Conference, May 19 21, 2004 Washington, DC.

Christie, Jennifer, Don Lloyd Cook and Norma Mendoza (2003), “Internet Distribution of Copyrighted Digital Content:

Consumer Perceptions, Ethical Issues and the Viability of Subscription Models.” Accepted for the 2003 Public Policy and

Marketing Conference, Washington, DC. Winner of Best Student Paper Award for the MPP Conference.

Langenderfer, Jeff and Don Lloyd Cook (2001), “Copyright Policies and Issues Raised by A&M Music v. Napster,” in Charles

R. Taylor and Ronald Paul Hill (eds.), Proceedings of the Marketing and Public Policy Conference, Washington, DC: Villanova

University/Portland State University. Winner of Best Paper Award for Conference.

SELECTED PUBLICATIONS

Cook, Don Lloyd, “Governance Mechanisms as a Means of Increasing Consumer Trust in Online Exchanges” Unpublished

doctoral dissertation, Virginia Tech, (2003).

Langenderfer, Jeff; Cook, Don Lloyd, "Oh, What a Tangled Web We Weave: The state of privacy protection in the information

economy and recommendations for governance." Journal of Business Research. Jul 2004, 57, (7), 734 747.

Cook, Don Lloyd (2002), “Outpost.com Trying to Beat the Odds: Customer Satisfaction as a Path to Profitability,” and “UPS

Returns on the Web: Many Happy Returns from the Big Brown Machine,” in Steve R. Elliot (ed.), Electronic Commerce: B2C

Strategies and Models, John Wiley and Sons, Sussex UK.

Cook, Don Lloyd, (1998) “Earthquakes and Aftershocks: Implications for Marketers and Advertisers in Reno vs. ACLU and the

Litigation of the Communications Decency Act.” Journal of Public Policy and Marketing, 17 (Spring) 1, 116 123.

Cook, Don Lloyd and Eloise Coupey (1998), “Consumer Behavior and Regulatory Dilemmas in Electronic Marketing: Issues and

Concerns for Developing Regulation of Consumer Information on the World Wide Web,” Journal of Business Research, 41

(March) 3, 231 238.

Hiller, Janine S., and Don Lloyd Cook, From Clipper Ships to Clipper Chips: The Evolution of Payment Systems for Electronic

Commerce, 17 Journal of Law and Commerce, 53 (1997).

Brief for a supervising attorney published in the Failed Bank and Thrift Litigation Reporter (1986).

REFERENCES

Available upon request.

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