Design Project Management

W ithin making an initial connection with a person lies the possibility for

endless and exciting opportunity. I believe this to be the underlying force

behind graphic design.

M y name is Andriana Mendez and I am a graphic designer.

I am also a creative dreamer and an analytical problem solver. I th rive on

making the connection with the audience, illustrating a meaningful message

t hat evokes a positive change in someone’s life. The power that a designer

holds is profound. We take ideas and create visuals that inspire. Exact shapes

and colors may not always be remembered, but the feeling, that connection

t he design produced is not forgotten. I have a passion for helping people

connect on a level that is everlasting and emotional. This, to me, is the

definition of success.

I b ring four years of professional design experience to your creative team

a fter graduating from one of the state’s most recognized design schools in San

F rancisco. I t was there that design challenged me to become a deeper thinker

and inquisitive individual. Now, as a Senior Graphic Designer, I’ve applied

superior layouts, creative typography and unique color combinations to make

an impact on an audience. I’ve conceptualized campaigns meant to provoke an

audience toward successful products and business solutions. Among my

design experience are skills of project management and art direction as well.

I am an extremely driven individual and I strive for excellence in design and

communication. I work with a sense of urgency and nothing makes me more

p roud than a job well done. That means making a connection to an audience

t hat is extraordinary, one that will make them remember the brand and i t’s

culture.

I would appreciate an opportunity to make an impression in your minds for

t he near future. Thank you for your time and this opportunity to introduce

myself.

Respectfully,

A ndriana Mendez

EXPER I E NCE

Dental Technologies, Inc

Senior Graphic Designer / Assistant Art Director; 2009-2011

• Focused on brand consistency across the platform of print collateral, packaging and

advertising.

• Assisted in Art Direction among Graphic Designers to maintain and refresh the brand

annually.

• Developed and conceptualized branded advertisements for both corporate office and

satellite locations from sketches to final print run.

• Worked as a key photo editor and retoucher for final output, as well as attending press

checks and final proofing stages of marketing pieces.

• Project managed all projects from beginning to end, including scheduling, print

b idding, cost analysis, and PO creation.

• Met with sales and service teams regularly to discuss marketing t rends and

• necessary tools to best penetrate their territories.

• Developed an extensive print, stock and distribution system with a local printer where

continued collateral updating and reorganizing was required.

M icroDental Laboratories

Senior Graphic Designer; 2007-2009

• Contributed to the Marketing Department’s strategy by implementing and following

t hrough with re-branding and re-positioning the company in the dental industry

t hrough advertising and identity.

• Provided key tools to standardize the brand and maintain the elite set of imagery

w hich set the company apart from competitors.

• Responsible for product photo shoots when necessary for product advertisement and in-

house references.

• Coordinated with the department to form Creative Briefs and copy input for Marketing

advertisements.

• Assisted in presenting Creative Briefs to corporate level officials for approval and

feedback for moving forward with design and concept.

F reelance Design

F reelance Graphic Designer and Brand Consultant; 2007-Present

• Serve as an identity and brand developer for individuals and companies seeking a new

or refreshed look to their products and services.

• Create and update packaging for various brands to further strengthen the visual

communication of their mission statement.

• Conceptualize and design advertising layout to serve as a consumer message of the

b rand in both print and electronic media.

E D UCAT IO N

Academy of Art University, BFA Graphic Design; 2006

E DO Web Training Online Class: 2008

S K I L LS

Art Direction, Project Management, Marketing Strategy & Advertising, Branding & Identity,

Packaging, Advanced Typography, Quoting & Negotiating Print Costs, Photo Editing and

Retouching, Photography Set and Style Design, Proofing & Pre-press, Writing & Naming.

Excellent problem solving and conceptual thinking. Effective Communicator and efficient

m ulti-tasker. Exceptional record of meeting deadlines and successful at working in teams.

H igh level of proficiency of CS4 – Especially in InDesign, Photoshop and I llustrator.

E xperienced in drafting documents in Word, PowerPoint and Excel. Knowledgeable in

D reamweaver and HTML.

R ECOGN I T I O N

2009 PINC Bronze Award for Design; DTI Corporate Calendar

PORTFO L IO

http://www.creativehotlist.com/amendez

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