Sales Manager

ANTONIO M. GONCALVES

*** *********** ******, ********, ** 02139

781-***-**** ( ******@*****.***

SALES AND OPERATIONS EXECUTIVE

PRODUCTIVITY ENHANCEMENT ( MARKET PENETRATION ( TEAM DEVELOPMENT

Food Services ( International Sales

Proven, talented Sales and Operations Executive with 17 years' success in

growing thriving, profitable enterprises through streamlined operations

setup and restructuring, innovative market penetration and expansion and

productive team building, training and motivation. Successfully grows

profitable businesses in extremely competitive sectors by combining ability

to strategically identify and build around market and target customers and

attention to key details in operations setup and team recruitment, training

and incentive-building. International business experience, able to adapt

American standards of efficiency and profitability to foreign cultures.

Particular success in reducing employee turnover, dramatically improving

morale and productivity. Fluent in English, Italian, Portuguese and

Spanish. Proven team leader, excellent communicator across all levels.

Profit Building ( Market Expansion ( Sales Growth ( New Business Startups (

Product Rollout ( Marketing

Market Penetration ( P&L ( Team Leadership ( Sales Growth ( Team Building (

Training and Development

Staff Motivation ( Strategic Planning ( Budgeting ( Operations Streamlining

( Process Enhancement

Contract Negotiations ( Communications ( Policy Development ( Change

Management ( Workforce Planning

PROFESSIONAL EXPERIENCE

Final Finish, Hingham, MA 2009 - Present

Auto painting company offering bumper, fender and molding painting to auto

dealerships, with annual sales of $3.1M.

Regional Sales And Operations Manager

Direct sales and marketing for regional company offering paint touch-up

services to auto dealerships. Focus on rebuilding sales after several

previous years of attrition. Oversee marketing strategy, create and

implement sales plans, ensure P&L, ensure quality control and customer

satisfaction. Develop effective sales strategies and lead and motivate team

of three sales representatives. Produce marketing and sales materials and

advertising. Improve productivity and processes to increase productivity

while cutting costs.

. Grew sales by fully 130% in under 12 months.

. Gained back 35 out of 48 accounts lost by predecessor in

previous four years.

. Cut labor costs by 15% while improving service and productivity.

UFOOD GRILL, Newton, MA 2005 - 2008

Public owned chain of nine family restaurants focusing on healthy, mid-

priced meals with restaurants in Massachusetts, Florida and Texas .

Formerly KnowFat Lifestyle Grill. Annual sales of $1.6M and staff of about

150.

Regional Director

Reported directly to CEO. P&L responsibility for nine restaurants with

annual sales of $1.6M and staff of 150 including 36 managerial staff.

Responsible for oversight of all operations planning, budgeting and

implementation, marketing, sales management and managerial team

development. Set and approve policies for operations, pricing, market

segmentation and targeting and for staff training and incentives. Expanded

franchise from single restaurant to nine profitable restaurants in greater

Boston area as well as Florida and

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ANTONIO M. GONCALEVES ( ******@*****.*** ( PAGE TWO

(Ufood Grill, continued from Page One.)

Texas. Particular focus on employee motivation and training; designed

effective bonus program to ensure low rates of turnover and employee

productivity; wrote new, effective training manuals. Member of executive

team transitioning chain to new, "UFood" brand focusing on health-conscious

market. Ensured success of brand transition by close attention to menus,

service and facility cleanliness and d cor.

. Grew chain from one restaurant to nine, successful regional

units with sales over $1.5M.

. Maintained dramatically lower turnover rates of 20%, far lower

than industry standard of 110% annually and fully of best

competitor's rate of 78%.

. Developed effective training and bonus programs to ensure

employee longevity and to recruit 80% of managers from hourly

ranks.

. Successfully transitioned franchise to new, profitable "heart

healthy" brand image throughout greater Boston area, Florida and

the Dallas, TX area.

. Opened and grew company's most successful unit in Boston with

almost all the staff hired in 2005 still with company.

BAHA FRESH MEXICAN GRILL, Boston, MA 2002 - 2005

National chain of restaurants featuring Mexican and Southwestern cuisine

located throughout US and in Mexico.

Regional Operator

Managed four locations with combined sales of $6M and 160 employees and

four Store Manager direct reports. Directed all sales forecasting,

operations planning and development, staff recruiting and P&L to maintain

four locations at top of company's profitability rankings. Also tasked with

training and managing teams to open 20 other stores nationally including

oversight of sales forecasting, target marketing, operations planning and

budgeting, workforce planning, management recruiting and initial P&L.

. Consistently maintained revenue and cost goals while keeping

staff turnover and labor costs far lower than national average.

. Developed and led successful training team consistently in

demand nationwide by national Marketing VPs to train their

staff.

. Successfully converted company's worst store out of 345

nationally, with annual losses of $50,000 and the company's

highest staff turnover rate, to profitability and stable

management team in under six months.

PACINI'S ITALIAN EATERY, Hanover, MA 1992 - 2002

Greater Boston-area chain of family-style Italian restaurants, first

established in 1992.

Regional Operator and Owner, Hanover, MA Unit

Managed six stores in the greater Boston area with combined sales of $1.5M

and 90 employees. Successfully maintained profitability over 10 years in

extremely competitive sector. Directed site selection, lease negotiations,

facilities construction and modification, equipment purchases and workforce

planning. Developed effective management training program for restaurant

concept to ensure brand continuity, service and menu excellence and low

staff turnover, Developed new, profitable catering program.

. Maintained average net profit over six stores of 26% over 10

years.

. Kept employee turnover rate at consistent 10% average.

. Created new catering program for additional revenues of 15%.

LANGUAGES

Fluent in written and spoken

. English

. Italian

. Spanish

. Portuguese

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