Sales Manager

Fred R Hammett

Office: 415-***-**** Email: abg648@r.postjobfree.com

Mobile: 415-***-**** Novato, California

Executive Level Officer: Operations-Sales-Business Development-Marketing

ROI Driven Leader with Verifiable Technical Acumen in Multiple Disciplines

Including All Forms of Sales Management and Relationship Building Worldwide

Creative Driven Executive and Tactical Leader who Applies Technology, while

Delivering Innovative Change Driven Solutions for Business and Product

Enhancements.

Recognized for being a hard-working, passionate, technically astute,

business savvy team leader known for developing trust, synergy, and

satisfaction, delivering high quality products on time, on budget, and

empowering people to perform at their highest capacity.

Well-regarded for successfully launching start-ups, turning around losing

operations and managing projects to profitability, driving revenue and

sales while minimizing costs through both good and tumultuous economic

periods.

Leadership Driven Experience and Accomplishments Overview

. Well-versed in the qualities that drive firms to continual

competitive success, ensuring alignment with current market trends

and regulatory demands

. Expert understanding of the market including product positioning,

competitor strengths and weaknesses and the needs of defined

contribution and continued focus on product

. Provides a key leadership role in business and product development,

sales and marketing which have contributed to bottom-line revenue and

sales growth

. Strong foundation in technical sales and customer support with

demonstrated leadership and innovation in brand management, sales

forecasting, team building and market penetration

. Creating sales driven cultures, selling value over price, working

effectively with highly demanding customers with a record of closing

sales from the smallest to largest customers

. Building, leading and mentoring teams for high morale and performance

that rise above the competition to win large orders with the most

positive financial impact

. Acute understanding of the international industrial, medical and

consumer marketplace throughout North America, Europe and Asia with

the key relationships to capitalize on it and a reputation for

helping companies optimize sales, open new and sought-after accounts,

forge meaningful relationships, and bridge cultural barriers

Demonstrated Skills

Strategic Acquisitions and Business Development

Planning Integration

P&L Management Product Planning Direct Marketing

Process

Operations Management Market Segmentation Sales Forecasting

Systems

Budget Planning New Product Customer Relations

Development

IT/IS Planning & Brand Creation Strategic Partnerships

Management Strategy

Recruitment & Market Entry Strategy Account Management

Development

Joint Ventures Channel Strategy Contract Negotiations

Career History

IMAD Consulting-President (Co-Founder) 2000-Present

IMAD Consulting provides a broad portfolio of business performance

solutions that help our global technology clients address a need for

more time, money and expertise to accomplish their business goals.

IMAD is a company that introduces and facilitates relationships

between synergistic companies in Asia, Europe and North America to

form business partnerships, joint ventures, licensing, and

distribution agreements. Special emphasis is in the display,

illumination, video, consumer electronics, networking, and digital

signage, medical and wireless industries.

> Lectured on, Taught and Implemented Leadership, Management and

Organizational Skills to Technology Companies to increase the

Efficiency and Effectiveness of Management

> Introduced Taiwanese and Chinese Manufactures to a number of North

American Consumer and Commercial Electronics and Medical Companies

resulting in very cost effective and quality partnerships

> Set up and consummated Joint Ventures between Asian and US Companies

increasing global presence for all participating partners

> Consulted for a number of Medical Device Companies on Monitoring,

Diagnostic and Software products in concept, design, manufacturing

and distribution

> Worked in a Senior Marketing capacity with the Advanced Engineering

Manager in formulating a Strategy and spelled out the Tactics

required to succeed in the Medical Device Industry Worldwide. The

Plan is being implemented presently.

SpatiaLight, Inc.-President 1998-2000

Reporting to the Board of Directors, responsible for the Business

Development, Manufacturing and Distribution strategies and plans; as

well as staffing and implementation for this microdisplay developer.

Responsible for taking this company from development, through

manufacturing and into distribution; as well as raised the necessary

funding to meet the requirements to remain a Public Company.

> Managed the development and moved manufacturing to Hong Kong for a US

Microdisplay Company, greatly reducing BOM costs and increasing

quality yield

> Implemented an ERP System greatly increasing company productivity,

efficiency, effectiveness and decreasing costs and increasing

margins; as well as positioning the company for very rapid growth

> Worked with Consumer Electronics and Medical Device Companies in

implementing microdisplays into their products.

INFINITRON, Inc.-President and Chief Operating Officer 1996-1998

Reporting to the Board of Directors, was responsible for the Business

Development, Marketing and Distribution Strategies and Tactics; as

well as staffing and implementation for this Internet digital

compression company. Successfully developed these strategies and

worked to overcome the company's history and past problems to

fund the Business Plan. Was responsible for the day to day

operation of the company.

> Managed the software development and distribution of compression

software for internet transition speed and interactivity

UniCAD, Inc.-VP Sales & Marketing/GM-US 1994-1996

Successfully developed the Strategic Marketing and Sales Plans and

their tactical implementation for this new EDA tool company, spun out

of Nortel. Ran the US Operation as well as developed and implemented

distribution, support and partnership programs in North America,

Japan, Far East and Europe. Developed the new product strategies and

worked closely with Engineering to convert technical advantages and

intellectual property into successful product offerings. Merged U-

jniCAD into Cooper & Chyan Technology, Inc.

TMC Communications-Sr. VP, Sales and Marketing

Telecommunications Company selling Long Distance and

Telecommunication Equipment

Everest & Jennings, Inc Vice President, Sales and Marketing

Wheelchairs and Home Care Equipment --- Revamped the Wheelchair and

Physically Challenged Assist Equipment product strategy and product

offerings. Evaluated the sales and distribution effectiveness;

implemented organizational changes and programs to increase coverage

and productivity, while putting in place policies and procedures to

obtain uniform, consistent sales coverage. Organized a marketing

department which identified market needs and developed products to

meet those needs through a team approach. Reshaped a customer/order

entry department to make it responsive to the increasing needs of the

entire distribution network. Developed and implemented a push-pull-

marketing program as well as a telemarketing/teleservice program.

Puritan Bennett---Director of Marketing and Sales

Evaluated Product Strategy and Distribution. Part of the management

team that developed the 7200 Microprocessor Volume Ventilator and

other products that addressed the hospital and homecare market for

breathing, breathing assist and analysis devices: including Oxygen

Saturation Monitoring and In Vitro Blood Gas Monitoring. Changed the

distribution to hospitals from a distributor focus to a direct sales

focus.

Hewlett-Packard---Medical Monitoring and Diagnostic Equipment

Region Manager Western US for Medical: Sales, Service and Engineering

Support

Marketing Manager for Monitoring Equipment

Responsible for Marketing of all ICU, CCU, OR, Neonatal and Trauma

Monitoring Equipment including acquiring, analysis and display of all

vital information. Introduced the first computerized Arrhythmia

Monitoring and Hospital Information Systems.

District Sales Manager for Medical Southern California

Was part of a team that introduced Ultrasound Imaging, Fetal

Monitoring, Oxygen Saturation, and High KV X-ray.

National Account Manager for Medical

Sales Engineer

Service Engineer

Education

Economics and Math: University of New Mexico

Electronics and Communications Technical School, USAF

Military Service

USAF: Four Years-Communications Systems

Outside Boards

Board of Directors of Pleasant Valley Hospital: Three Years

Association Membership

Society of Information Display

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