David C. Carter

**** ******** ***** *****, *********, TN 37027

615-***-****

DAVID CARTER, 5006 WOODLAND HILLS DR., BRENTWOOD, TN 37027, 615-939-

0725

PROFESSIONAL OBJECTIVE

I am an Executive Marketing and Advertising Sales Leader with a wealth of

experience (Comcast and AT&T), developing and executing go to market

strategies with geo-targeted internet solutions, interactive television

platforms, and mobile advertising products. We are in a new media

revolution in which our society is consuming advertising in a very personal

manner and Blue Calypso's "Calyp" enhances that consumption. I can execute

Blue Calypso's vision and "go to market" strategy in an efficient manner.

PROFESSIONAL EXPERIENCE

October, 2010 - Present, Diamond Light LLC, President. I co-founded a

marketing and media services company that provides marketing plans,

consulting, contract sales management, leadership development, sales

training, and live event sports production. My client roster includes

Comcast, National Cable Communications, ViaMedia, Integrity Solutions LLC,

and Daily's Stores. I currently provide sales management services to New

Young Broadcasting's WKRN Channel 2 (ABC Affiliate); we have increased

television sales by 21%, internet sales by 475%, and Facebook/Twitter likes

by 800% over prior year.

May, 2001 - September, 2010. COMCAST.

Regional Vice President of Advertising Sales, South Central Region,

(Nashville, TN). I led a Region that included 8 states, 17 Market offices,

230 sales/sales support members, and $124 million in gross annual sales

($110 million net). I managed all facets of the business and 18 P&Ls.

Execution. Our Region exceeded revenue/cash flow budgets ten consecutive

years. We accomplished this through goal clarity, generating the activity

to achieve those goals, and coaching.

Profitability. Our Region generated in excess of $124 million in gross

revenue and a 68% margin. My region grew from $35 million to $124 million

in eight years.

Success. Our Region led Comcast in all major corporate revenue (advertising

revenue per home) and cash flow metrics for 9 consecutive years. My

Nashville market generated more advertising revenue than all the major

television affiliates in the market; this achievement is unmatched in the

industry.

Innovation. Our Region led the company in Internet, Interactive, Mobile and

Video-On-Demand sales with over $3 million, in 2010, on these lines of

business. We executed local go to market advertising strategies for

Xfinity.com, Vehix.com, MovingMetal.com, GetitNashville.com,

WorkNashville.com, and Fandango.com. We also executed Comcast's only

successful interactive television beta test in Huntsville, Alabama, with

partner Starcom. My region also launched the first mobile advertising

services with geo-targeted couponing.

Understanding Media and the Consumer. I have an in-depth understanding of

the strengths of all media to include television, radio, print, outdoor,

mobile, internet, and social media. I also have a profound understanding of

the consumer and the consumer buying cycle so you target them properly with

the correct message. I also know how to convert messaging to money by

activating the consumer.

Training. We developed a comprehensive training program "Integrated Sales

Training" by combining the Integrity Selling (needs-based selling) with

product training; the Region's digital/online sales in 2010 grew 200% due

to this program. Corporate adopted the program and rolled it out

nationally. I am certified in several Coaching and Sales Training programs.

I have a passion to teach sales success.

May, 1996 - May, 2001, AT&T

Vice President and General Manager, 1999 - 2001 (Nashville). I led a sales

operation of 60 associates. Increased revenue from $12 million in 1999 to

$24 million in 2001. ATT Media GM of the Year in 2000.

Division Director of Sales, Eastern Division, 1996 - 1999 (Chicago). I led

Sales and Operations functions in our Eastern Division which had 32

markets, and 800 associates, and $350 million in revenue.

PROFESSIONAL (ADDITIONAL)

1985-2005, U.S. Army, Lieutenant Colonel.

Served five years on active duty including combat tours in Panama and

Desert Storm (5th Special Ops)

Awarded the "General MacArthur" U.S. Army Leadership Award (Pentagon) in

1994

Recipient of the Congressional Legion of Merit and the Bronze Star

Achieved the rank of Lieutenant Colonel.

1993 - 1995, University of South Carolina, Adjunct Faculty. Marketing and

Business Management.

EducatION

Master's Business Administration Degree, Brenau University

Bachelor's Degree, Furman University

PERSONAL

- Contact Information, Cell Phone: 615-***-****, E-Mail:

abg63s@r.postjobfree.com

- Address: 5006 Woodland Hills Drive, Brentwood, TN 37027

Contact this candidate