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Manager Marketing

Location:
Rancho Cucamonga, CA, 91739
Posted:
July 18, 2011

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Resume:

JAE GOON KWON

**** ********* ***. ** *********, CA 91214

310-***-**** / abg5hp@r.postjobfree.com

EDUCATION

1

* **** ******** ****** ** MANAGEMENT Los Angeles, CA

M.B.A., Strategy and Marketing June 2010

. Leadership: Vice President of Entrepreneur Mentorship Program

. Membership: High Tech Business Association, Management Consulting

Association, Asian Business Student Association

3

4 UNIVERSITY OF MICHIGAN Ann Arbor, MI

1 B.A., Computer Engineering December 2000

. Leadership: Founder/Public Relations Manager, Korean International

Student Association, 1997

. Membership: United Rebels Front Political Party, 1998

EXPERIENCE

MONOPRICE, INC.

Rancho Cucamonga, CA

Marketing Supervisor, Marketing Team

July 2010 - Current

. Build and direct 7 people marketing team and external vendors to carry

out daily marketing tasks such as daily deals, newsletter, SEO, SEM,

PR, social media, and marketplace management; manage P&L and all

marketing budget

. Lead cross-functional teams in the development of eCommerce

initiatives and social media applications

. Analyze primary and secondary data on market, customer, web traffic

and competitor, drafting long term growth strategy and execute short

term tasks in customer acquisition and retention and new category

development, realizing 48% revenue growth

. Forecast and publish corporate plans including volume, revenue, and

expense on a monthly, quarterly and year basis

BELKIN INTERNATIONAL, INC.

Playa Vista, CA

MBA Academic Intern, Corporate Development Team

November 2009 - May 2010

. Compiled detailed strategic profile for networking industry and built

data analysis model for NPD report; pinpointed 8% revenue growth

potential and suggested the roadmap for new network product

development

. Analyzed utility industry value chain and simulated peak-time saving

model; presented the market potential and consumers' willingness-to-

pay for the new smart meter device

GAME FACTORY, INC.

El Segundo, CA

MBA Summer Intern, Marketing Team

April 2009

- August 2009

. Revamped marketing framework based on user behavior analysis and

executed segmented campaigns for free-to-play online games; managed

item pricing, promotions and product feature enhancement, increased

the revenue by 13%

. Instructed IT and customer support to re-designed customer acquisition

processes; increased new customer number by 10%

. Conducted a qualitative and quantitative competitor analysis on North

American free-to-play and social network segments; presented new

channel opportunities with financial projection to the president

IBM Seoul, Korea

Senior Consultant, Global Business Services March 2006 - May 2008

. Conducted market requirement analysis and identified revenue

opportunities in emerging software services; directed sales and

solution teams to generated three new projects worth $XX million and

won three "Service Excellence" awards

. Performed profitability analysis and delivered market oriented product

development process for SAMSUNG SDI; enabled them to identify and

restructure five money-losing product lines immediately

. Supervised 14-member global team that reengineered product data

management process with 2 million data for LG ELECTRONICS; reduced

lead-time for product specification changes by 10%

6 NESS DISPLAY CO., LTD. Singapore/Korea

Internal Consultant, Business Innovation Team March 2004 - February

2006

. Controlled IT budget, negotiated contracts, managed service providers;

set up IT teams in Singapore, China and Korea

. Led 17 employees and three consulting firms to implement ERP system,

reduced closing time by 40% and inventory by 4%

7 CUBIC THINK CO., LTD. Seoul, Korea

Co-Founder and Product Manager January 2001 - February 2004

. Managed budget, resource allocation, and staffing on project that

created e-Business hub complying with global standard

. Advised Intel Asia Pacific and local PC manufacturer on optimizing

purchasing and forecasting processes with RosettaNet

ADDITIONAL

. Enjoy sailing, golfing, and cooking; publications: Understanding

Enterprise SOA (2006); Emerging RosettaNet (2002)



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