Marketing Customer Service
Resume:
Karen Smith, CMD
Newport News, VA 23602
abg5fw@r.postjobfree.com
Senior Marketing Executive
Operations – Promotions – Communications
Fifteen years of progressive experience in planning and executing successful marketing programs and
large scale special events. Strong business management skills: organization, budgeting, project coordination,
staffing and P&L management. A take-charge leader. A persuasive motivator. An enthusiastic team-builder.
Develops creative, inventive and strategically-aligned promotional programs. Proven success in volunteer
recruitment and management, fund raising, and community relations. Skilled media coordinator, corporate
spokesperson, and public relations manager. Adept at print, electronic and web-based promotions.
Troubleshoots complex problems on the run. Exhibits a high degree of personal influence. The go-to
person when mission-critical results are needed.
Certified Marketing Director
Selected Professional Accomplishments
Coordinated complete marketing aspects as part of transition from demolished shopping mall to
•
new, 1M square foot town center with more than 70 stores, restaurants and entertainment venues
plus upscale residential and class A office space. This is the largest economic development project
in Hampton, VA’s history.
•
Administered $2M+ grand opening year budget as part of $300M redevelopment project from
•
mall to town center.
Acted as property spokesperson for majority of television interviews (live and taped) during grand
•
opening year.
Developed and hosted an exclusively licensed live promotional event. Coordinated program
•
components with advertising agency and media staff to draw crowds in excess of 6,000 attendees
driving average sales increases of more than 25% on event days.
Initiated and managed the development of company property to serve as host location for local
•
Red Cross disaster relief center following Hurricane Isabel. Coordinated public services including
utilities and security and community services to meet the food and shelter needs of more than
100 families during disaster recovery.
Created, presented to ownership and implemented annual marketing plans and budgets for more
•
than thirteen years. Achieved marketing goals in spite of substantially decreasing budgets by
initiating creative opportunities (e.g. bartering, co-op programs) to leverage expenses.
Promoted company facilities as a marketing platform for area business leaders in exchange for
•
sponsorship monies. Received more than $90,000 through various sponsorships over two years.
Launched first, all-store shopping center gift card program in the state of VA to combat shopper
•
fraud. Received print media attention highlighting the event.
Contracted with radio and television stations to stage a fundraising event to collect food for
•
Thanksgiving distribution to needy families. More than 50 tons of donations collected.
Planned, executed and coordinated all elements of gala events during 25th anniversary celebration
•
($300K budget). Researched talent agents, obtained media coverage, involved merchants and
security to host and promote celebrity guest appearances from Richard Simmons, Jeff Gordon and
Willard Scott.
Karen Smith – Page 2
Selected Professional Accomplishments (continued)
Launched highly successful annual Business Improvement District holiday parade as an original
•
member of the marketing sub-committee. Coordinated media publicity to boost participation
and community involvement. Parade budget, size and caliber grew over 100% by third year.
Persuaded ownership to subsidize the marketing budget with an additional $150K to fund the
•
development, promotion and execution of an exclusive licensed event (and attending PR) that
positioned the company as a thriving shopping center to offset community rumors.
Provided customized marketing support to failing merchants and their Regional Managers
•
enabling them to remain viable businesses for an extended period of time.
Provided highly visible and credible corporate representation to all media outlets in response to
•
promotional and community issues such as Easter Bunny & Santa Photo opportunities, holiday
traffic and sales updates as well as crisis’ communications.
Professional Experience
Mall Properties, - Hampton, VA January 2008 – February 2011
Marketing Director - Peninsula Town Center (redeveloped Coliseum Mall project)
Responsible for developing budgets, annual marketing plans, advertising, events planning, and
community relations. Full marketing P&L responsibilities. Directed the planning, assignments,
goals, project development and motivation for graphic designer, web administrator, advertising
agency, media buyers and public relations firm.
Pennsylvania Real Estate Investment Trust – Orlando, FL August 2006 – May 2007
Marketing Director - Orlando Fashion Square
Mall Properties, - Hampton, VA March 1999 – July 2006
Marketing Director - Coliseum Mall
Wells Property Group, - Raleigh, NC October 1998 – March 1999
Marketing Director - North Hills Mall
Plaza Associates, - Raleigh, NC December 1996 – August 1998
Assistant Marketing Director - Crabtree Valley Mall
Pyramid Management Group, - Queensbury, NY January 1995 – March 1996
Customer Service Manager/Marketing Assistant - Aviation Mall
Education
State University of New York - Plattsburgh, NY. Three additional credit hours needed to complete
course work towards Masters Degree in Administration and Leadership.
Keuka College, Keuka Park, NY - B.S. Marketing
Contact this candidate