Sales Real Estate

* ** ** **** * a ne ● W i n dsor, Ca l i fo r n i a 95492 ● 707-***-**** ●

D ale A. LePera

SUMMARY OF STRENGTHS

• Successful in Sales, Marketing, and Business Development

• Effective in Product introduction and Promotion

• Experienced in Strategic Deal Structuring and Negotiating

• Background in Secondary Instruction and Sales Training

• Skilled in People Management and Administrative Systems Design

• Professional in Communications and Interpersonal Relations

CAREER HIGHLIGHTS

SA L ES & M A R K E T I N G:

• Exhibited professional selling skills over an 25 year period concentrating on loan

for governmental, conventional, and private money mortgage/investment

programs, construction financing, and real property.

• Designed and implemented marketing and advertising programs which

contributed to significant sales increases.

• Produced 2mm dollars per month in personal sales which represented 8 to 15

transactions closed per month, while managing over 10 sales agents.

• Built sales team and achieved revenues which produced $100,000 in monthly

gross profit.

• Incorporated various marketing techniques including publishing articles on

industry-related topics in regional newspapers, composing sales letters, and

implementing direct mail campaigns.

• Conceived and designed display ad concepts; approved final proofs.

• Developed excellent repeat business through building and maintaining customer

confidence and trust based on personal integrity; currently retain a clientele over

500 people.

• Exhibited skills in real estate development and syndication.

• Screened loan requests, analyzed financial statements, matched lenders and

borrowers, and expedited loan closings through strategic loan structuring.

B USINESS DEVELOP MENT & MANAGEMENT

• Purchased an existing mortgage lending business and increased sales force from 2

to 15 people; employed 5 full-time staff.

• Trained and motivated staff through conducting ongoing product and sales

training.

• Assisted sales force in overcoming obstacles and mediating problem resolutions

which resulted in successful deal closing.

• Qualified mortgage lending firm for broker correspondence contracts with over

100 lenders including HUD.

• Performed a full range of people management and personnel administration,

including benefits packages.

• Analyzed and evaluated business operations including administrative systems,

financial accountability, cash flow planning, forecasting, and managing operating

budget of up to 1.2mm dollars.

• Supervised accounting staff for a major nonprofit organization.

• Experienced in writing contract proposals, mediating disciplinary actions and

employee grievances, serving as liaison between administrators and educators as a

school district representative.

C OMM UN ICAT IONS & I NSTRUCT ION

• Provided consultation for attorneys on large dollar loans, bankruptcy and

family law cases, and real estate finance, and real estate practices.

• Instructed adult education courses in business math, business law, English

composition and grammar, real estate finance, and real estate practices.

• Developed and conducted marketing and sales training seminars.

EMPLOYMENT

1994-Date Sales Agent AMC Financial, Inc. Rohnert Park, CA

(Sold business and remained in sales capacity)

1990-1994 Owner/Manager Analy Mortgage Center Sebastopol, CA

Renamed: AMC Financial, Inc.

1989-1990 English Instructor Arcata Union School District Arcata,CA

1986-1990 Sales & Management Analy Mortgage Center Sebastopol, CA

1977-1986 Real Estate Broker Redwood Empire Properties Sebastopol, CA

1985 Finance Director M-2 Sponsors, Inc. San Rafael, CA

1981-1985 Academic Instructor College of Marin San Quentin Prison

1966-1969 Cryptologist U.S. Navy United States

EDUCATION

BACHELOR OF ARTS DEGREE AND SECONDARY/ADULT TEACHING CREDENTIALS

SONOMA STATE UNIVERSITY, ROHNERT PARK, CALIFORNIA

Contact this candidate