Shelby A. Kaylor

**** ********* ***** ( Loveland, OH 45140 ( abg56k@r.postjobfree.com ( 513-519-

0196

Marketing Manager

Drive sales for national optical company by leveraging 12+ years' skills

and experience in multichannel marketing management

Marketing communications expert with 12+ years experience in business-to-

business operations seeks the opportunity to develop and manage marketing

programs for a company committed to growth, customer service and depth in

market share.

Solid background in all marketing communications areas, with particular

emphasis on:

Strategic planning Event planning & management Promotional program

development

Marketing campaign Direct marketing strategy Conference development and

planning and marketing

and implementation analysis

Project management Brand management Budget management

Creative problem-solving Vendor relations management Cross-functional team

development

Education

. University of Cincinnati; Bachelor of Business Arts, Marketing and

International Business, 1998

. Direct-Flight Flight School, Warren County Airport: Private Pilot,

2009

Professional Experience

MARKETING MANAGER, 2002-PRESENT

Diversified Ophthalmics, Inc. - Cincinnati, Ohio

Diversified Ophthalmics, Inc., established in 1977, is an independent eye

care company providing ophthalmic goods and services to eye care providers

nationwide.

Key Responsibilities:

o Collaborate with CEO, COO in the development of strategic marketing plans

o Serve as vendor relations facilitator

o Create and direct multichannel marketing campaigns for 11 business

segments within the organization

o Lead diverse, cross-functional teams in the fulfillment of corporate

productivity, quality and bottom-line objectives

o Collaborate in the development of national sales initiatives designed to

drive behaviors and sales results

o Serve as the project manager- leading the pacing and priority-setting for

projects

o Collaborate with sales management and sales reps in the development of

sales presentations and tools

o Measure and report marketing metrics and field feedback to C-level

management.

o Create and direct corporate marketing materials, including brochures,

sales aides and promotional materials.

o Manage department budget and vendor cooperative marketing funding

o Provide sales support and training

Selected Achievements:

o Created and managed national product marketing campaign resulting in

organization winning a nationally recognized industry award.

o Developed and directed national multichannel marketing campaigns,

resulting in 7% growth in account acquisition.

o Slashed department budget by 15% by negotiating increases in vendor

funding

o Collaborated in the development of industry award winning corporate

website

MARKETING MANAGER, 2000-2002

Victor Corporation - Cincinnati, Ohio

Victor Corporation, a fine jewelry manufacturer based in Cincinnati, Ohio,

specializing in providing quality fine jewelry to independent jewelers

nationwide.

Key Responsibilities:

o Led delivery and execution of all marketing activities for the company

o Project manager, leading the pacing and priority-setting for all launch

activities

o Developed and designed marketing materials for the company

o Served as project manager of individualized business-to-consumer

marketing programs for customers

o Managed multiple creative agency partners

o Provided support to sales team

o Developed and managed CRM database

Selected Achievements:

o Designed and coordinated individual marketing programs for customers

MARKETING COORDINATOR, 1998 - 2000

3M Bondo Corporation - Cincinnati, Ohio

For more than 100 years, 3M Bondo Corporation has developed technologies

for the automotive industry. They continue to innovate with diverse

solutions that improve productivity, reduce waste, and save time for their

collision repair customers.

Key Responsibilities:

o Created marketing collateral for marketing strategies and direct mail

campaigns

o Planned and conducted quarterly product training workshops for sales team

o Designed and managed product packaging for national and international

product lines

o Managed cooperative advertising program

SALES ACCOUNT MANAGER, 1996 - 1997

Bell Industries - Cincinnati, OH

Bell Techlogix has been a leader in delivering IT services and solutions to

academic institutions on a national basis for over twenty-five years.

Key Responsibilities:

o Served as internal account manager for K-12 schools in the Ohio and

Kentucky territory

o Provided daily one-on-one support to meet ongoing customer system support

needs

o Trained new employees on all departmental procedures and guidelines

TECHNICAL SKILLS

Demonstrated experience and proficiency in the following technologies:

Microsoft Office Suite

Outlook, Word, Excel, PowerPoint, Project, Publisher, Access, FrontPage

Non-Microsoft Software

Adobe CS2, Adobe Photoshop, Abode Illustrator, Adobe InDesign, Adobe

PageMaker, Adobe Acrobat, QuarkXPress, ACT! 2000

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