Project Management Marketing

Robert Quashie

Chicago, Illinois 312-***-****

abg3gl@r.postjobfree.com

SUMMARY OF EXPERIENCE

A successful, results-oriented sales and marketing professional, with

a solid record of accomplishments achieved in highly competitive

sectors. Demonstrated leadership, analytical and project management

skills, resulting in an integrated system of creative, timely and

practical programs providing excellent return on investment. Industry

experience includes consumer products, business-to-business financial

services, high-tech, diversity and non-profit.

PROFESSIONAL WORK EXPERIENCE

i.c. stars, Chicago, Illinois

Project Management Intern 2011

An innovative organization supported by IT industry leaders to secure,

train and optimize the talent of young adults with a high potential for

success in IT, social media and digital technology.

. Identified and evaluated key process indicators for the social

enterprise division.

. Helped establish Associate Degree Programs with the City Colleges of

Chicago.

RQi Marketing, LLC, Chicago, Illinois

Consultant 2009 - Present

Combined strategic planning and project management skills to achieve client

results in the areas of marketing communications, diversity, social

responsibility and sustainability.

. Helped raise consumer awareness for McCain Foods Purely Potatoes.

. Developed re-branding and marketing strategies for c-suite executive

development service.

. Consulted with international beverage start-up.

NBMBAA, Chicago, Illinois

Member-based organization dedicated to accelerating black executive careers

from the classroom to board level.

Director, Marketing Communications 2008 - 2009

Managed the marketing and sales functions, corporate partner relations and

key vendor relationships.

. Managed entire marketing, corporate partner development and conference

sales staff, vendors and activities.

. Integrated internal and external sales forces to increase reach,

reduce the cost and time to close and greatly enhance client service.

. Designed, created and established owned and paid media strategies to

meet organizational objectives for member retention and acquisition.

Ibis Design Inc., Chicago, Illinois

Ibis is a full-service creative communications agency serving client needs

in strategy, creative and execution.

Director, Client Services 2005 - 2008

Served as new business and client relations lead. Also focused on leading

the creative processes for copy, messaging and content.

. Increased agency revenue 298 percent.

. Contributed to award-winning campaigns for A Life's Design, ShoreBank

and the National Black MBA Association.

Burrell Communications, Chicago, Illinois

A world-leading advertising agency focused on black and young urban

consumers.

Senior Vice President, Engagement Marketing 2001 -2003

Managed and led the Engagement Marketing practice with accounts that

included Verizon Residential, Toyota USA, McDonald's Corporation and Coca-

Cola.

. Managed entire marketing, advertising, and promotional staff, agencies

and activities.

. Evaluated customer research, market conditions and competitor data,

and implemented marketing plan changes as required.

. Designed, created and established marketing strategies to meet

organizational objectives.

. Contributed to McDonald's global re-branding "I'm lovin' it!"

strategy.

TOURIST BOARD OF JAMAICA, Chicago, Illinois 2001

Consultant

Managed Midwest communications and event strategies.

Edelman Worldwide, Chicago, Illinois

Leading independent global public relations firm with more than half a

century of creative and thought leadership.

Vice President, Diversity Solutions 1998 - 2000

Helped start and manage a new diversity communications practice,

integrating African-American consumer services in Chicago with Latino and

Hispanic services in New York and Los Angeles.

. Established a new practice area for the agency, providing direct

service to clients and strategic support to other practice areas

within the agency network.

. Secured new business for the agency with the Tribune Company and the

L'Oreal Institute for Ethnic Hair and Skin Research.

. Provided incremental service to agency clients in pharmaceuticals,

travel and tourism, consumer-packaged goods and retail.

Dayton Hudson, Minneapolis, Minnesota

Served in the Department Store Division of Dayton Hudson, which included

the Marshall Field's, Dayton's and Hudson's stores nationally.

Manager, Corporate Communications 1996 - 1998

Helped produce and manage both internal and external communications

strategies for stores, the merchants and buying department, and consumers.

. Administered the representation of a positive organizational image to

shoppers, store associates, merchants and buyers, and the community.

. Supervised public relations operation for all Marshall Field's stores

in 11 states.

. Directed internal and external communications for Regards Card

Preferred Customer Program and Work Day Casual merchandising strategy.

. Managed the preparation and dissemination of press releases and

articles, and coordinated media events.

Ketchum Public Relations, Chicago, Illinois

Senior Account Executive 1987-1994

Executed consumer marketing programs for Miller Beer brands.

Meredith Corporation, Des Moines, Iowa

Public Relations Intern 1986-1988

Provided project support for corporate communications, Better Homes and

Gardens, and Successful Farming magazines.

NEW YORK TIMES, New York, New York

1985

Business and Sports Intern and served as a cub reporter on business and

sports desk.

EDUCATION AND CERTIFICATIONS

Grinnell College, Grinnell, Iowa, B.A., English Literature), 1986

Southwest High School, Kansas City, Missouri, Diploma with Honors, 1982

Illinois Institute of Technology/Project Management Institute, Chicago,

Illinois

Project Management Professional (PMP) Certificate, Expected 2011

TECHNICAL SKILLS

MS Office Suite, Adobe Creative Suite, MS Project

AFFILIATIONS

National Black MBA Association since 2005; Taproot Foundation since 2010;

Inspiration Cafe since 2010; 65th and Woodlawn Gardeners' Association since

2010; Northwestern University NuGene Project, 2004; Ray Elementary Local

School Council, 1998-2003

LANGUAGE

Proficient in Spanish.

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