John Young, PhD

**** *. ***** **, ******** Park KS

1-970-***-****

abg3bq@r.postjobfree.com

ADVANCED ANALYTIC SUMMARY

Analytics is about providing strategic support through information

management which allows end users to make fact based decisions about the

business. Over 12 years of experience and proven track record as a

decision scientist providing value to customers in market research, direct

mail, online advertising and ISP relations (Anti-Spam).

Expertise in applying scientific methodologies and tools, data mining,

advanced statistics, operational research, and large scale implementations.

Have experience operating in the highest levels of management to provide

quantitative support to decision makers, and extensive experience managing

multiple people, projects, and direct reports.

SPECIALTIES

. Data Mining

. Design of Experiments (DOE)

. Latent Class Models

. Business Strategy & Leadership

. Multivariate Statistics & Machine Learning Techniques

. Large Scale Implementations with Big Data

PROFESSIONAL EXPERIENCE:

ADKNOWLEDGE, Kansas City, MO 2009 - present

Director Data Analytics

Adknowledge is a performance-based advertising network that utilizes

powerful predictive technology to connect advertisers with consumers across

multiple channels, including email, affiliate, social networks (banner ads

& virtual currency), and contextual heavy display content.

As head of Analytics for the company I make sure my teams play a key role

in growing gross margins through targeting and optimization for numerous

channels & departments within the organization.

. Providing a minimum of 52X ROI for the business

. Led 15 professionals as direct reports and three functional teams. As

well as, on-boarding new hires; Top Grading out low performers; and

P&L Responsibilities.

. Mentoring and training at each tier, including Data Platform

Engineers, Machine Learning & Data Scientists, Statisticians,

Mathematicians, Data Architects and Data Analysts.

. Solicited and negotiate 8-data contracts

. Four Patent Applications

. Managed strategic decision, cash flow, funding, interest optimization,

and large scale decisions.

. Scoped and built out real-time Analytics Platform (AP) to handle 8B

requests per day via multi terabyte data warehouse. The AP is an MPP

engine with SQL interface for deep (in-DB) analytics. As well as the

implementation of numerous distributed systems including Hadoop & open

source projects such as Membase.

. Facilitated the building of numerous targeted Recommendation Systems

for channels to improve placement of relevant ads to consumers at the

right time

. Implemented various supervised & unsupervised Machine Learning

techniques into production

. Implemented & deployed Bayesian, unsupervised clustering algorithms,

and Latent Factor Algorithms in large scale production environments.

. Facilitated the creation of custom models to improve Pricing & Traffic

Quality for Advertisers

. Facilitated the procurement of hardware & configuration of multi-

terabyte data warehouse

RETURN PATH INC., Superior, CO 2007 - 2009

Director Product Analytics

Return Path has created one of the largest databases of email reputation

and delivery data available. Responsible for the analysis supporting

products which make use of this data in order to help email senders

understand their email delivery rates and to help ISPs and spam filtering

companies make the best decisions possible about what email to allow into

their systems.

. Lead the analytic development of risk scoring models based on various

email metrics from our comprehensive reputation database

. Defined monitoring and maintenance needs for proprietary scoring

systems

. Operated statistical software tools needed to develop and maintain

statistical formulas and models

. Integrated new data sources and new data types into our existing

products

. Built out analytics team to drive more analytics to the business and

to provide fact based decisions to senior management

. Aided in the building of a Real Time scoring environment for applying

statistical rigor to products in market

. Gave analytic support to Professional Services around consumer

complaints to provide marketers with tangible results to implement

. Provided analytic support to Marketing for leveraging data from our

network, case studies, benchmark studies, etc...

. Aided Marketing in the creation, deployment, analysis, &

interpretation of annual client satisfaction survey to determine key

drivers in customer loyalty, satisfaction, & churn

. Aided in the creation & building of a Multivariate Content Testing

platform to take marketers to the next level from A/B split testing

NEXT ACTION CORP, Westminster, CO 2006 - 2007

Senior Statistician, R&D

Extensive work with 2 large databases containing over 4.5 billion records

across several thousand variables. Utilized production environment to

build over 3000 predictive models per month, for over 1100 clients.

Brought innovative ideas such as new multivariate modeling techniques and

provided knowledgeable interpretations of results for the Sales team and

clients.

. Researched and implemented new multivariate analytic product resulting

in a 300% lift for catalogers with Sales to identify new market

opportunities

. Able to create new product or sku level models using current tools

within the production system; making the implementation simple, easy,

& efficient

. Able to leverage product & transactional level data using Factor

Analysis, Cluster Analysis, Logistic Regression, Discriminant Function

Analysis, and other advanced multivariate techniques

. Able to leverage data to push internet initiatives and test

multivariate factorial experimental designs as a next step to AB split

testing

. Worked closely with the IT and Production groups within the company to

seamlessly integrate statistical solutions into an automated

production process

MARKETING EVOLUTION, El Dorado Hills, CA 2005 - 2006

Director of Analytics and Research

Consulted on advertising effectiveness for companies ranging from tangible

consumer packaged goods, such as toothpaste, to experimental oriented

entertainment companies focused on driving tune in to television programs.

. Improved cross media optimization process efficiency by 60%, which had

a positive multi-million dollar impact to gross profit.

. Management 90% of the company in two locations (NYC & CA), including

analytics & project management, sales, and engineers.

. Improved testing frameworks which included Factorial Design's,

Repeated Measures (M)ANOVA Models, and improved predictability of

media optimization.

. Utilization of predictive techniques to improve ROI, top box Intent to

Tune in, & Ratings for brand advertisers.

. Experience engaging with clients on questions regarding Cross Media

Optimization Studies & the measurement process/methodology.

COLLEGE ACCESS NETWORK, Denver, CO 2005

SAS Programmer Analyst

. Leveraged data mining expertise to determine accounting issues and

saved finance over $100k per month.

. Maintained SAS Server, which housed a SAS data warehouse & multiple

libraries. The data warehouse contained bank/college, ROP, loans,

claims, transactions, and other internal data files for College Access

Network.

. Experienced in querying, creating, administering, & management of

large databases using SAS Enterprise Guide (Proc SQL).

. Experience in data extraction from servers; creating new variables

from incoming data.

. Experience importing/exporting data into other Windows application(s);

importing data into database(s); and running reports.

. Preformed as a SAS programmer analyst to other internal departments

and the end users of College Access Network.

NAT'L CENTER for LOW INCIDENCE DISABILITIES, Greeley, CO 2002 - 2005

Statistical Consultant & Graduate Research Assistant

. Utilized various statistical techniques to interpret data and make

inferences about the low incident disabilities population.

. Acquired information using survey and measurement techniques.

. Developed surveys used to measure teacher responses in Special

Education across the nation and the state of Colorado.

. Worked with large data sets and utilized data mining skills to pull

required information.

. Assisted multiple directors with the creation and implementation of a

Meta-Analysis across the three fields of low incidence disabilities.

UNC STATISTICAL CONSULTING LAB, Greeley, CO 200 - 2004

Statistical & Methodological Research Consultant

. Preformed as a consultant to over 1000 faculty, graduate students, and

undergraduate students for research topics, methodological designs,

and statistical analyses.

. Conducted a variety of training programs and workshops dealing with

research and statistical issues.

. Extensive knowledge of PC SAS/BASE, SAS/STAT, SAS/GRAPH, SAS/ETS,

SAS/Enterprise Guide, SPSS, MS Excel, MS Word, MS Power Point, MS

Access, Liserel, S-Plus, Mathcat, and limited knowledge of SAS/Macros.

. Experienced in database creation/administration & management; data

extraction from servers; importing data into database(s); running

reports; and statistical modeling.

. Familiar in all aspects of running multiple linear regression,

logistic regression, a variety of (M)ANOVA designs, non-parametric

statistics, categorical data analysis, advanced multivariate

statistical analyses, advanced techniques in measurement, and

statistical process control.

. Extensive knowledge in sampling, re-sampling, survey methodology,

mathematical statistics, experimental designs, advanced issues in

methodological problems, advanced statistical data analysis, meta-

analysis, structural equation modeling, and linear models (Algebra).

EDUCATION:

University of Northern Colorado, Greeley, CO 2006

Ph.D.

. Doctorate of Philosophy in Applied Statistics & Research Methodology.

o Dissertation:

. Minimum Sample Size Requirements for Two-Way MANOVA Models:

An Examination of Effect Size, Power, Alpha Level, Number

of Dependent Variables, and Power of the Interaction

Effect.

University of Northern Colorado, Greeley, CO 2001

M.S. Degree

. Masters of Science in Applied Statistics and Research Methodology

University of Northern Colorado, Greeley, CO 1999

B.S. Degree

. Bachelor of Science in Psychology

o Undergraduate Thesis: Efficacious Beliefs & the Roles of

Incentives

. Bachelor of Science in Mathematics with an emphasis in Statistics

PUBLICATIONS:

Luckner, J.L., Sebald, A.M., Cooney, J., Young, J., & Muir, S.G.

(2005/2006).

An examination of the evidence-based literacy research in deaf education.

American Annals of the Deaf. 150(5), 443 - 456.

Luckner, J.L., Muir, S.G., Howell, J.J., Sebald, A. M., & Young, J. (2005).

An examination of the research and training needs in the field of deaf

education. American Annals of the Deaf. 150(4), 358 - 368

PRESENTATIONS:

Mundfrom, D.J. & Young III, J.D. (2005). Minimum Sample Size Requirements

for Two-Way MANOVA. Paper presented at the Joint Statistical Meetings,

Minneapolis, MS, August 2005.

Young, J., & Schaffer, J., (2003). Analyzing the Effect of the Covariance

Matrix on the Average Run Length of the MEWMA Control Chart. Section on

Quality and Productivity. Joint Statistical Meeting, San Francisco, CA.

University of Northern Colorado and University of Northern Colorado.

Department of Applied Statistics, Greeley, CO, 80639-0001.

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