Sales Manager

Judy German

*** *** ***** *****, **********, MN *5306

abg37w@r.postjobfree.com

(9 5 2) 4 3 5 - 1 9 0 9

Professional Summary

Entrepreneurial marketing executive with over 12 year's progressive B2B

sales/marketing experience. Proven track record leading, developing and

managing overall marketing vision and strategy designed to increase revenue

(up to 54 %), support corporate objectives, and position company for long-

term strategic growth. Experience in printing, packaging, database

marketing and information technology industries serving major companies in

the retail, healthcare, financial services, consumer packaged goods, and

media markets.

Core Competencies

Strategic/Business Planning Market Development

Project Management Research & Analytics

Product/Service Development Promotions/Campaigns

Strategic Sales Support Team-Building

Demonstrated Results

Marketing Communications Manager 2010-present

IGH Solutions, Inc. - A Taylor Corporation Company, Inver Grove Heights, MN

Lead, develop and manage overall marketing vision and strategy for

Specialty Print & Promotional Products segment. Drive results through

successful execution of short and long-term marketing programs and business

plans designed to support corporate financial goals.

. Facilitated development of 2011 Strategic Plan and presentation to

president and executive team.

. Established and led cross-functional team that identified "game changing"

ideas for reinventing the company.

. Researched and developed a new Strategic Profile that helped transition

company from a product to a market-driven organization.

. Worked closely with sales leadership to identify and research new market

and customer opportunities that resulted in a nearly 10% increase in new

business opportunities in 6 months.

. Implemented Campaign approach to lead generation that resulted in 500

percent increase in leads. (Developed and implemented 7 lead generation

campaigns in first 3 months on job-more than previous 3 years.

. Created case study library, including identifying, researching and

writing success stories that demonstrate the company's unique

capabilities and brand-building results.

. Developed new branding blueprint to re-position company and introduce new

market solutions.

Judy A. German r sum , page 2

Director of Marketing 2008-2010

Marketing Manager 2006-2008

Imagine! Print Solutions, Minneapolis, MN

Reported to president and drove strategic and tactical marketing

communications, business development, market research and strategic sales

support for leading supplier to many of the nation's best known retailers,

CPG companies and healthcare organizations, including Target, Walmart, 3M

and St. Jude's Medical.

. Generated a nearly 20 percent increase in new client sales via strategic

marketing communications, consultative sales support and creative

product promotion, all based on solid market/customer research.

. Increased sales leads by 500 percent with new, comprehensive trade show

process.

. Opened door to top accounts with creative marketing programs, including

highly successful "Mission Possible" campaign that captured key

prospects' attention where other methods failed.

. Created customized multi-media sales presentations that effectively moved

prospects to the next stage in the sales process.

. Cut sales prospecting time in half and significantly enhanced quality of

prospect communications with new lead management methodology and client-

specific sales campaigns.

. Researched issue and drove development of company's environmental

initiative, including sustainability statement, policies and initiatives,

as well as all related internal and external communications,

presentations and promotions.

. Researched, developed and rolled out corporate new media strategy

including company Facebook page, YouTube channel, videos, email blasts,

'Cool Project' alerts, as well as LinkedIn sales training that

facilitated new prospect meetings and led to significant new business.

Independent Marketing Consultant/Business Owner 1999-2006

J5 Solutions, Inc., Burnsville, MN

Established S-Corp business that provided business development and

marketing consulting services (part-time) to companies in the

Manufacturing, Telecommunications, Commercial Printing and Financial

Services industries.

. Assisted in start up of industrial paint and coatings business, providing

value proposition development, messaging strategy, PPT presentations and

lead generation. (Business has been in operation for over 10 years and

continues to expand.)

. Differentiated Services Company with unique "go-to-market" sales strategy

that included value-added services and saved clients tens of thousands of

dollars in production costs.

. Facilitated 300 percent growth during first three years of operation for

manufacturing client.

. Tripled lead generation with new sales strategy for financial services

client.

Director of Marketing 1996-1999

Marketing Manager 1994-1996

Fair Isaac/DynaMark, St. Paul, MN

Drove marketing strategy, and developed and led 12 member team focused on

market research, integrated marketing communications, brand management,

product development, and strategic sales support for information technology

and predictive analytics leader. Targeted major companies in the Retail,

Health Care, Financial Services and Insurance industries.

. Researched market needs and transformed positioning of company from a

"service bureau" to an Information Solutions Provider, which enabled the

product development of high-growth services and led to a nearly 450

percent increase in sales over five years.

. Facilitated Executive Committee annual planning meetings and wrote three-

year business plans that helped double company revenues while reducing

planning time by 66 percent.

Judy A. German r sum , page 3

. Initiated corporate-wide strategic planning process, collaborating with

LOB Leaders, Sales Management and Market Managers to develop annual

division plans.

. Facilitated multi-million dollar winning sales proposals and

presentations including a $25 million dollar contract with a major

financial services company (the largest contract in company history).

. Developed, launched and served on company's first Customer Advisory Board

and applied key customer insights to the corporate strategic planning

process.

. Formed a company Speaker's Bureau to develop and place company executives

and internal subject matter experts at targeted industry conferences.

Increased speaker placements by more than 800 percent.

. Worked cross-functionally with technical product support, corporate

marketing and market leadership on new product research and development,

as well as definition, naming, packaging, positioning and solution launch

strategies.

Marketing Manager 1991-1994

Manager of Marketing Services 1990-1991

Market Planner 1989-1990

Quebecor Printing USA, St. Paul, MN

Oversaw market planning and sales support activities for leading commercial

printing company with key customers in the Publishing, Retail and Catalog

industries, including Time, People, Sports Illustrated, LL Bean and

Bloomingdales.

. Wrote integrated marketing communication plans supporting key markets

contributing over $450 million in annual revenue.

. Increased brand awareness from 9 to 91 percent in just over two years

with research-based, integrated marketing communications.

. Managed highly successful "Hands-On Tech" customer education workshops

that strengthened client relationships and facilitated cross selling of

company services.

. Designed research management process enabling the timely distribution of

essential market, product and competitor research and analysis to company

sales and management.

. Coordinated sales conferences, customer events and trade shows, tripling

sales leads with creative show themes and in-booth promotions, as well as

effective communications and follow-up.

Education

MBA Coursework

University of St. Thomas, St. Paul, MN

4.00 GPA

B.A. Degree, Psychology Major/Business Minor

Minnesota State University, Moorhead, MN

3.76 GPA in Major

Continuing Education

New Product Development Marketing Analytics

Database (CRM) Marketing Value Based Selling

Professional Presentations Social Media Strategy

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