Manager Sales

GABRIEL A. BERTHIN

**** ********** ****** ( Coconut Grove, Florida 33133 786-***-**** (

abg30t@r.postjobfree.com

EXECUTIVE SUMMARY

An experienced Digital Marketer and Social Media leader with expertise in

the entertainment industry, effectiveness in brand development and a deep

understanding of the digital landscape and social engagement. My strengths

include leadership, communication, strategy, project management, and

innovative thinking. Mastery of PC and Mac applications as well as

proficiency in advanced audio and visual production software. Fluent in

Spanish: verbal and written. Expertise in:

( Push / Pull Marketing ( SWOT Analysis ( Mobile Business

Development

( SEM/SEO ( Web Analytics ( Online Media Planning

PROFESSIONAL EXPERIENCE

2009 - Present Sony Music Entertainment Coconut Grove, Florida

Title: Digital Marketing Manager

. Implemented digital marketing strategies for top Sony Latin

artists/products directly resulting in digital sales of over

$5 million in 10 months

. Developed digital marketing/sales tools (SEO, SEM, CPC, CPM)

and enhanced artist brand and consumer interaction resulting

in 15% boost in sales

. Executed global D2C initiatives of digital products and

merchandise for Ricky Martin, Marc Anthony, Shakira,

Chayanne, Thalia (partial list) with projected earnings of $3

million in six months.

. Developed analytical methods for tracking social media growth

of over 20 major artists and for determining the

effectiveness of our various digital marketing plans

2006 - 2009 Wireless Latin Entertainment Coral Gables, Florida

Title: Content Manager

. Supervised mobile content production and development of cross-

functional projects including mobile and video production

directly resulting in $3 million in revenue in one year

. Licensing new content that resulted in a 25% growth in net

revenue in one year

. Established partnership opportunities with Premiere Labels

including: Sony Music, Premium Latin Music, J&N Records, and

La Calle Records (partial list)

2005 - 2006 Empire Musicwerks Hallandale, Florida

Title: Marketing Manager

. Strategically led and executed marketing objectives including

radio, news, and online of over 100 album releases ranging

from Bebo Valdes and Lightnin' Hopkins to Django Reinhardt

and John Jacob Niles (partial list).

. Managed marketing budgets of $1 million for materials and

services spent

2004 Winter Music Conference Fort Lauderdale, Florida

Title: Project Coordinator

. Established partnership with Pioneer DJ, DJ Mag, Rane, Ultra

Music Festival, BPM (partial list) while generating more than

$1 million in sponsorship and advertising in the 20th

Anniversary Official Program guide

EDUCATION

2011 Florida International University Miami, Florida Professional MBA

(Currently Enrolled)

2003 Florida International University Miami, Florida B.A. Marketing

2000 Miami Dade College Miami, Florida A.S. Music Business

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