Project Manager Marketing

MIKE HUTTO Minneapolis, MN • 612-***-**** • abg2v4@r.postjobfree.com

STATEMENT

Talented Graphic Designer who can create effective visual solutions

for a cluttered world.

KEY QUALIFICATIONS

• Ability to lead successful design of creative projects based on consumer insights.

• Art direct photoshoots for advertising and marketing materials.

• Establish working procedures for Creative Services Department.

• Contribute creative ideas with marketing teams.

• Comfortable working directly with Senior Management.

• Easily multi-task like a caffeine-fueled octopus.

• Adaptable, versatile and team contributor.

WORK EXPERIENCE

Advance Auto Parts Senior Graphic Designer

May 2010 – Present Minneapolis, MN Corporate Marketing Office

Design, art direct and manage in-store signage projects for the 3800 retail stores.

As Senior Graphic Designer, responsible for the cadence of promotional and

plan-o-gram signs in the retail environment. Project manage all aspects of the

workflow and present work to senior management teams. Work closely with the

merchant and visual merchandising teams to provide signage solutions that

enhance the customer experience.

Life Time Fitness Senior Graphic Designer

July 2008 – March 2009 Chanhassen, MN Corporate Headquarters

Designed and art directed projects that enhanced and maintained a positive

experience for members of the 82 fitness clubs.

As Senior Graphic Designer, reported to Creative Director and worked in teams

with a Copy Writer and Project Manager to deliver compelling results based on

a marketing brief. Projects included logo identity, marketing kits, direct mail,

and advertising. Successfully created promotional campaigns in an expeditious

manner that achieved the desired results.

New Balance Senior Graphic Designer

Athletic Shoe, Inc. Boston, MA Corporate Headquarters

Feb. 2000 – Feb. 2008

Led Creative Services department in visual direction and supervised staff

of graphic designers.

Creative:

Implemented new and fresh design direction for the brand each year while

maintaining visual consistency across all communication channels. Served as

company point person for corporate brand identity working directly with global

New Balance, external agencies and licensees. Created the first company Brand

Guidelines, ensuring its use by all partners, vendors and departments. Designed

a system of Print-On-Demand templates for Sales Team and Marketing Managers.

Art directed multiple photoshoots throughout the year and created a dynamic

library of images for different consumer segments. Projects included in-store

designs for major retailers and New Balance Corporate stores, co-op advertising

for regional and national publications, catalogs, trade show graphics, logo design,

packaging materials, hangtags, and promotional items.

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MIKE HUTTO Minneapolis, MN • 612-***-**** • abg2v4@r.postjobfree.com

Design Supervisor:

Built a Creative Services department after being the first graphic designer hired

in 2000. In four years, created three new graphic design positions based on cost

analysis and return on investment. Established a graphic design intern program

and worked with local schools on recruiting and class tours. Stayed abreast

of current design trends and captured consumer insights that served as design

direction for creative group.

Prudential HealthCare Graphic Designer

June 1997 – Feb. 2000 Roseland, NJ Corporate Headquarters

Contributed to Marketing Communications department by designing catalogs

and other marketing materials.

Worked with marketing managers to develop and design collateral that supported

company strategy. Job required designing a variety of marketing materials including

brochures, flyers, booklets, direct mail and posters while implementing a

consistent visual brand identity. Responsible for designing a comprehensive

brochure consisting of more than 25 individual pieces that outlined the entire

range of plans, programs and services.

University of Louisville, Graphic Designer

Information Imaging Louisville, KY

Oct. 1996 – June 1997

Provided graphic services and illustrations for the medical community and

university faculty. Work included the design and production of visual materials for

presentations and academic publications. Projects included slide imaging, poster

exhibits, display booths and illustrations.

Omnia Advertising Graphic Designer

Company. Thessaloniki, Greece

July 1994 – Sept. 1996

Generated advertising concepts and designs. Job required creation of storyboards

for television, print advertising, billboard and stadium advertising, brochures,

logos, posters and packaging. Major project involved grand-opening campaign for

a national retail store and creation of its identity. Sole designer for promotional

campaign of a federally funded international tourism exhibition.

EDUCATION

B.A., Graphic Design, University of Louisville.

B.S., Sociology, University of Louisville.

GROUPS & INTERESTS

AIGA member.

Active member in Big Brothers.

Civic, education and environmental volunteer.

Running, cycling, hiking and outdoor activities.

REFERENCES

Available upon request and encouraged to use.

SAMPLE WORK

www.mikehutto.com

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