S TE P HANIE FO LL IN
* *** ***** ** . * t. Louis, MO 63109 6 30 - 346 - 2576 s abg2kh@r.postjobfree.com
EMPLOYMENT HISTORY
A ssistant Golf Professional – W olf Hollow Golf Club January 2011 Present
R edeveloped all marketing campaigns and efforts to i ncrease awareness a nd rounds per y ear b y
a ccessing the potential in s ocial media and other web outlets
Labadie, MO
- Changed the face of all social media outlets (Facebook, Tumblr, and Twitter) and increased Facebook fans by 587.5%
- Increased Website traffic by 67.22% from 2010 to 2011 by designing and creating several Internet and e-mail based marketing campaigns
- Redesigned Wolf Hollow Website and obtained oversight of all SEO functions
- Created media pieces to be used in print and digital forms to reach as many customers as possible from different demographics
- Developed county-wide junior golf program and performed every aspect of program, including planning, marketing, preparation and execution
T ournament Assistant – M id - American Junior Golf Tour March 2010 November 2010
S erved in area s of tournament planning, operations and member retention for a youth - focused
5 01 (c)(3) non - profit organization
Lemont, IL
- Performed tournament operation duties including planning, facility preparation and execution for 23 events throughout the Midwest
- Developed creative new media initiatives and social networking processes to better connect the a ssociation with its membership
- Served as a key on-site communication liaison, collecting video, audio, photographs and other media fo r marketing and multimedia purposes
T ournament Coordinator – M id - American Junior Golf Tour May 2009 November 2009
A ided in the launch of a 17 event regional junior golf tour with focus on tourna ment execution and
m ultimedia
Lemont, IL
- Performed all tournament operation tasks for each of the 17 events during the 2009 inaugural season including planning, fac ility preparation and
execution
- Produced photographs for use by marketing department and new media
- Assisted with on-course signage, scoreboard and design elements
G olf Course Associate – S pring Lake Country Club July 2008 October 2009
F ocused on member relations for prestigious 94 - year - old country cl ub with an exclusive membership
Quincy, IL
- Served as assistant with internal and external club events and operations
- Scoreboard graphic artist
G olf Shop Sales Associate – S pringbrook Golf Course March 2003 July 2008
S erved in sales and program development for one of suburban Chicago t op park district golf courses
Naperville, IL
- Scheduled and signed in customers for tee times using CRM tools
- Developed and managed Park District Junior Leagues
EDUCATION
B achelor of Science Sport Management – Q uincy University
Degree Completed: December 2009
EXTRA CURRICULAR
R eligious Education Teacher – O u r Lady of Mercy – A urora, IL 2 010
M arch of Dimes – Q uincy IL 2 009
S IPES (Students in Physical Education and Sport – Q uincy University 2 008 - 2009
C EO (Collegiate Entrepreneur Organization) – Q uincy University 2 008 - 2009
F irst Tee of Great River – Q uincy, I L 2 007 - 2009
S AAC (Student Athletic Advisory Committee) – Q uincy University 2 006 - 2009
W omen’s Golf – Q uincy University 2 006 - 2009
D ECA (An Association of Marketing Students) – W aubonsie Valley High School – A urora, IL 2 002 - 2006
SKILLS PROFILE
- MS Word, MS Outlook, MS PowerPoint, MS Excel, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash and Adobe Illustrator