Hunter Payne Matthews
**** ****** **** *********, ** 27850
***************@*******.***
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Profile
Strategic marketing and business development executive. Track record
of identifying, assessing, and leading marketing and business development
projects and programs. Proven leadership, negotiating and influencing
skills, and ability to achieve goals through teamwork, collaboration, and
relationship management in matrix and entrepreneurial organizations.
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Career History
Business Development
Summit Hospitality Group
Raleigh, NC Senior Corporate Area Business Development Manager
? Acquired large corporate accounts for several hotels in North
Carolina.
? Retained existing accounts with excellent customer service.
? Initiated contact with many business leaders in Raleigh.
? Created professional promotional materials for the hotels.
?Exceeded sales goals consistently aiding in sell-out
situations for all hotels during
a recession period.
The Westin Resort Hilton
Head Island, SC National Account Business Development Manager
? Designed corporate meetings for national and international
companies.
? Identified potential clients, researched their meeting needs
and competitive set.
? Worked with both non-profit and corporate client agencies.
? Exceeded sales goals consistently by 12.5% and consistently
gained more territories
due to my excellent business development skills.
Marketing Experience
Buckwalter Properties
Bluffton, SC Director of Marketing
? Created and implemented marketing and advertising plan for
start-up
real estate company.
? Developed logo, promotional material and business package for
company.
? Advertised in newspapers, magazines, community newsletters,
television, outdoor advertising and promotional community events
to effectively reach identified target market.
Payne, Ross & Associates
Charlottesville, VA Advertising Account Executive
? Managed all aspects of client relations in premiere
advertising agency.
? Developed and proposed marketing and advertising plans to
outside clients
to effectively reach their identified target markets.
? Created and executed logos, business packages, business cards,
books,
catalogues, brochures, display pieces, magazines and television
commercials.
? Hired photographers and copywriters and managed photo shoots.
? Managed non-profit clients, corporate clients and large
university clients.
The Hampton Inn Hilton Head
Island, SC Director of Marketing and Business Development
? Developed and implemented all marketing and advertising
strategies for
hotel including creation of all branding material.
? Responsible for all revenue generated for the hotel.
? Established professional relationships with business leaders.
? Exceeded sales goals consistently by 25% bringing the hotel to
the highest sales volume and room rate in history.
Consulting Experience
McGuire Woods Consulting, LLC.
Raleigh, NC Independent Business Development Consultant
? Independently researched budgeted capital infrastructure
projects
in all counties and municipalities in North Carolina for
international government
consulting company.
? Created extensive business development list for consulting
clients.
? Forged relationships with government officials, government
consultants and area business leaders.
? Discovered business development research techniques for data
mining with respect to federal and state funding.
BMW of North America, LLC.
Westwood, NJ
Independent Customer Retention Consultant
? Designed BMW's $6 Billion Customer Satisfaction Survey.
? Researched best practices of national and international
customer service
industry leaders in many different sectors including food-
service, grocery,
automotive and retail.
? Benchmarked local, regional and national companies by
interviewing senior
management, attending customer service trainings and
interviewing
customers.
? Presented findings and survey to senior management at BMW of
North America.
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Education
M.B.A., University of Virginia Graduate School of Business
May 2001
? Recipient, C. Shepherd Stewart Award for outstanding
community service
? Founder, Values Based Leadership Conference
? President, Darden Outreach
? Chairman, Darden Outreach First Year Class
? Inductee, Thirteenth Society of University of Virginia
for
outstanding community service
? Volunteer, Special Olympics
B.A., Psychology, University of Virginia
May 1995 ? Literacy Volunteer, Madison House
? Member, Kappa Alpha Theta Sorority
? Volunteer, Special Olympics
Other
Director, Children's Ministries, Lake Gaston Christian Life
Centre
Chairman, United Way of Beaufort County Budget and Allocation
Panel
Graduate, Leadership Hilton Head